Available to hire
Hi, I’m Drew Martz—a content writer and strategist with 5+ years of experience turning complex ideas into clear, persuasive content that drives real results. I craft editorial writing, long-form and short-form scripting, direct-response and performance marketing copy, brand voice, and social media growth.
I’m comfortable switching from news and educational content to conversion-focused ad creative, with demonstrated work for national publications, fast-growing creator channels, and consumer brands across finance, crypto, entertainment, and collectibles.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
News Writer at Static Media
October 1, 2024 - PresentCreate SEO-optimized news articles and headlines for Money Digest and House Digest, aligned with each brand’s audience and editorial tone. Cover a wide range of financial topics for Money Digest, including investing, taxes, budgeting, credit, shopping, and cryptocurrency. Produce home-related content for House Digest, such as real estate trends, interior design tips, product reviews, DIY guides, and gardening advice. Conduct thorough research and analysis to present complex information in a clear, accessible way. Collaborate with editors to ensure all content meets high editorial standards for accuracy, clarity, and SEO performance.
Freelance Content Writer & Strategist
September 1, 2023 - PresentProvide ongoing content writing, strategy, and research support for YouTube channels including Data Dash, Your Friend Andy, FireHustle, ScentBird, Drew Wolfer, Crypto Fiend, and others. Conduct in-depth research on macroeconomic, cryptocurrency, and personal finance topics to craft comprehensive, engaging, and well-structured YouTube scripts tailored to an informed audience. Manage content strategy and implementation for Data Dash’s X (formerly Twitter) account, using tools like LunarCrush to track trending topics, hashtags, and audience sentiment. Develop SEO-informed posts that align with platform trends and brand voice, helping increase engagement and relevance within the crypto and finance community. Collaborate with content teams to create engaging visuals and thumbnails that appeal to a wide audience of investors and finance-focused viewers. Lead strategic outreach efforts to potential partners in the crypto space, helping foster collaborations that drive channel growth and dee
Digital Communications & Growth Specialist at PreSend
September 30, 2024 - July 8, 2025Developed, managed, and distributed targeted email marketing campaigns to promote company initiatives and products. Conducted strategic outreach to potential investors and partners via email and social media platforms. Oversaw daily operations and engagement for the company’s Discord server, YouTube channel, and Twitter (X) account. Organized and executed targeted social media marketing campaigns on X for new product launches, combining creative storytelling with performance analytics to maximize reach, engagement, and brand visibility. Performed in-depth cryptocurrency market research to inform and optimize content published across social media channels.
Digital Marketing & Talent Manager at PennyFly Entertainment
January 31, 2025 - July 8, 2025Managed PennyFly Instagram & Facebook accounts. Led social media marketing campaigns for the company and clients to boost engagement and brand growth. Wrote and edited email marketing campaigns and press releases for clients. Recruited new clients (such as influencers and artists) through relationship-building and outreach. Identified and developed working relationships & business partnerships with industry professionals. Secured consistent monthly paid performances for PennyFly artists. Was responsible for negotiating contracts, overseeing and nurturing the development of new talent, and providing support and guidance to clients throughout their careers.
Email/Blog Content Writer & Community Moderator at NorthStar
February 28, 2022 - July 8, 2025Wrote and optimized weekly email newsletters and blog posts to share updates, events, and curated content that engaged and resonated with the target audience. Co-developed content calendars aligned with brand voice and evolving road-map. Assisted in managing and moderating the company Discord server, enforcing guidelines and supporting community engagement. On-boarded new members using AMAs, welcome flows, and starter guides to boost retention. Organized community events, including voice chats and contributor syncs, to keep members informed and active. Provided leadership with regular insights on community sentiment, engagement trends, and content performance.
Social Media Intern at Leagueswype
August 31, 2022 - July 8, 2025Created daily content for various social media platforms (LinkedIn, Reddit, X (Twitter)). Ran social media advertising campaigns. Networked within the fantasy sports community for ad placements.
Social Media Intern at Blockwell
May 31, 2022 - July 8, 2025Created & managed a discord server and implemented social media marketing campaigns. Created content for and managed different company Twitter (X) account.
Freelance Content Writer & Strategist at Freelance / Independent
January 1, 2021 - PresentProvide writing, content strategy, performance marketing, and social media services for publications, creators, and brands across finance, crypto, consumer, entertainment, and collectibles verticals.
Editorial & Long-Form Writing at Cryptopolitan
January 1, 2025 - PresentCover the economy and global financial markets; publish articles in WordPress; refine SEO using built-in AI tools and Ahrefs to improve search performance.
Editorial & SEO Content at Money Digest & House Digest
October 1, 2024 - June 1, 2025Produced SEO-optimized articles and headlines on finance topics for Money Digest, and on home, design, DIY, and gardening for House Digest; upheld high editorial and SEO standards.
Content Writer / Newsletter & Blog at NorthStar
January 1, 2021 - January 1, 2022Wrote and optimized weekly newsletters and blog posts aligned with brand voice and product roadmap; supported community onboarding for a health & wellness brand.
Paid Social Campaign Manager at Kinevate
January 1, 2025 - PresentDevelop and run paid social campaigns across Meta, Instagram, and TikTok; own ad creative from concept to launch; build full-funnel paid media strategy frameworks; test hooks, offers, audiences, and creative against performance data.
Content Strategist / Macro Scriptwriter at Crown Macro / Nicholas Crown LLC
January 1, 2026 - PresentTranslate macro trading-desk frameworks into short-form video scripts and content briefs for a financial newsletter and social platforms; develop hook conventions and structured brief formats for compliant finance content.
Social Media Growth & Content Creator at SlabScan
January 1, 2025 - PresentBuilt Instagram and X accounts from scratch, grew IG following by 2,000+ in 3 months; ran ad campaigns generating 50,000+ views; provided live coverage at the National Sports Collectors Convention to drive real-time engagement.
Marketing & Artist Development at PennyFly Entertainment
January 1, 2023 - January 1, 2025Managed Instagram and Facebook accounts; ran artist marketing campaigns; wrote email campaigns and press releases; negotiated contracts and developed talent.
Social Media & Launch Campaigns at PreSend
October 1, 2022 - September 1, 2024Oversaw Discord, YouTube, and X accounts; executed cross-platform launch campaigns combining storytelling with performance analytics; conducted market research to inform published content.
Education
BA at Columbia College Chicago
September 1, 2014 - May 31, 2019BA in Business, Minor in Marketing at Columbia College Chicago
September 1, 2014 - May 1, 2019Qualifications
Industry Experience
Financial Services, Media & Entertainment, Real Estate & Construction, Software & Internet, Consumer Goods, Education
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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