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I am a results-driven Digital Marketing professional with over 2 years of experience in marketing and service sectors. I specialize in SEO, PPC, and campaign optimization, and have successfully led key projects involving Meta Ads Manager and Google Analytics to drive measurable growth. I thrive in dynamic, fast-paced environments where good communication and creative problem-solving are essential. I am passionate about using data-driven strategies to optimize marketing campaigns and improve ROI. With strong people management skills and a keen eye for branding and content strategy, I enjoy working on projects that enable brand growth and enhance audience engagement.…I am a results-driven Digital Marketing professional with over 2 years of experience in marketing and service sectors. I specialize in SEO, PPC, and campaign optimization, and have successfully led key projects involving Meta Ads Manager and Google Analytics to drive measurable growth. I thrive in dynamic, fast-paced environments where good communication and creative problem-solving are essential. I am passionate about using data-driven strategies to optimize marketing campaigns and improve ROI. With strong people management skills and a keen eye for branding and content strategy, I enjoy working on projects that enable brand growth and enhance audience engagement.

Bratati Banerjee

Digital Marketer, Performance Marketer, SEO Expert, +2

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I am a results-driven Digital Marketing professional with over 2 years of experience in marketing and service sectors. I specialize in SEO, PPC, and campaign optimization, and have successfully led key projects involving Meta Ads Manager and Google Analytics to drive measurable growth. I thrive in dynamic, fast-paced environments where good communication and creative problem-solving are essential. I am passionate about using data-driven strategies to optimize marketing campaigns and improve ROI. With strong people management skills and a keen eye for branding and content strategy, I enjoy working on projects that enable brand growth and enhance audience engagement.…I am a results-driven Digital Marketing professional with over 2 years of experience in marketing and service sectors. I specialize in SEO, PPC, and campaign optimization, and have successfully led key projects involving Meta Ads Manager and Google Analytics to drive measurable growth. I thrive in dynamic, fast-paced environments where good communication and creative problem-solving are essential. I am passionate about using data-driven strategies to optimize marketing campaigns and improve ROI. With strong people management skills and a keen eye for branding and content strategy, I enjoy working on projects that enable brand growth and enhance audience engagement.

Available to hire

I am a results-driven Digital Marketing professional with over 2 years of experience in marketing and service sectors. I specialize in SEO, PPC, and campaign optimization, and have successfully led key projects involving Meta Ads Manager and Google Analytics to drive measurable growth. I thrive in dynamic, fast-paced environments where good communication and creative problem-solving are essential.

I am passionate about using data-driven strategies to optimize marketing campaigns and improve ROI. With strong people management skills and a keen eye for branding and content strategy, I enjoy working on projects that enable brand growth and enhance audience engagement.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Hindi

Advanced

Work Experience

Digital Marketing Specialist - B2C/Ecommerce at Confidential (Jan '25 Present, Gurugram, Haryana)

January 1, 2025 - Present

Managed end-to-end campaign execution by creating and optimizing 3-4 ad sets per campaign, improving audience targeting efficiency by 20% through refined segmentation and audience exclusions. Implemented product exclusion strategies in Google Ads based on ROAS and cost analysis, enhancing ad efficiency and budget utilization. Conducted A/B testing on dynamic creatives utilizing strikethroughs and overlays, optimizing ad performance and increasing CTR by 15-30%. Analyzed campaign performance metrics to achieve a 7-8% improvement in ROAS, driving higher conversions and lowering CPA. Developed branding reports for clients to provide actionable insights for brand growth and market positioning.

Operation Executive at Thrillophilia Pvt Ltd

May 31, 2024 - July 8, 2025

Managed bookings for US & European clients, ensuring smooth execution and instant ticket delivery. Resolved customer escalations efficiently by coordinating with the customer development team. Assisted in curating high-converting product listings to enhance visibility and drive more bookings.

Digital Marketing Trainee at LG Electronics India Pvt Ltd

July 31, 2021 - July 8, 2025

Created 50+ reels, posts, and videos, driving engagement for LG Tone Free Earbuds. Increased engagement rates by 30% through A/B testing and data-driven content strategies. Executed campaigns across Instagram, Facebook, and YouTube, boosting brand reach by 40%. Analyzed customer data and optimized in-store promotions, improving sales conversions by 20%.