Sarah Yang
I'm a performance digital marketing professional with 10+ years of experience helping brands grow through data-driven campaigns across search, social, display and video.
About
I’m a performance digital marketing professional with 10+ years of experience helping brands grow through data-driven campaigns across search, social, display and video. I specialize in optimizing campaigns to drive ROAS and scale spend while keeping CPA in check.
Beyond the numbers, I partner with clients and cross-functional teams to tell the story behind the data, run A/B tests, and translate insights into practical growth strategies. I’m fluent in English and Mandarin and thrive in remote, fast-paced environments.
- 20 years' experience
- Joined July 2025
Industry experience
- Education
- Healthcare
- Software & Internet
- Consumer Goods
- Professional Services
- Retail
- Media & Entertainment
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Work experience· 20 roles
Planned and executed paid campaigns across Google, Facebook, LinkedIn, Twitter, Reddit, and more. Optimized daily for efficiency and scale; partnered with design and content teams on landing-page AB tests; set up analytics and tracking; generated performance reports and achieved 60% of new leads with 30% lower CPA than target.
Lead client paid media planning, execution, and optimization across Google, Microsoft, Meta, LinkedIn, and TikTok for e-commerce, healthcare, and mobile-app clients. Customize reports, deliver insights, and drive ROAS while meeting CPA targets. Coordinate A/B tests with internal teams and clients.
Planned and executed paid campaigns on multiple platforms including Google, Facebook, LinkedIn, Twitter, and Reddit. Conducted daily optimizations focusing on efficiency and scaling. Collaborated with design and content teams to A/B test landing pages for increased conversion rates. Set up analytics and tracking on ad platforms and Google Analytics for performance measurement. Generated campaign performance reports using Google Sheets, Google Data Studio, and Hubspot. Achieved over 60% of new leads with 30% less CPA than targets and worked closely with sales on lead scoring for quality assurance.
Education
Certifications and awards
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