Available to hire
I’m a performance digital marketing professional with 10+ years of experience helping brands grow through data-driven campaigns across search, social, display and video. I specialize in optimizing campaigns to drive ROAS and scale spend while keeping CPA in check.
Beyond the numbers, I partner with clients and cross-functional teams to tell the story behind the data, run A/B tests, and translate insights into practical growth strategies. I’m fluent in English and Mandarin and thrive in remote, fast-paced environments.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Senior Campaign Manager at Sideshow Group
October 1, 2022 - PresentManage multiple client accounts across various sectors including e-commerce, healthcare, and mobile apps. Responsible for handling paid media platforms including Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, and TikTok. Lead media planning, execution, and optimization to improve ROAS and scale client budgets. Customize client reports and conduct regular meetings to review results and test learnings. Collaborate with clients and internal teams on A/B testing to increase campaign efficiency. Participate in client pitches and address technical queries.
Growth Marketer at Polymath
October 1, 2022 - July 8, 2025Planned and executed paid campaigns on multiple platforms including Google, Facebook, LinkedIn, Twitter, and Reddit. Conducted daily optimizations focusing on efficiency and scaling. Collaborated with design and content teams to A/B test landing pages for increased conversion rates. Set up analytics and tracking on ad platforms and Google Analytics for performance measurement. Generated campaign performance reports using Google Sheets, Google Data Studio, and Hubspot. Achieved over 60% of new leads with 30% less CPA than targets and worked closely with sales on lead scoring for quality assurance.
Paid Acquisition Manager at Prodigy Education
September 30, 2020 - July 8, 2025Managed all paid campaign channels including paid search, video, Google Display Network (GDN), and social media. Designed and executed experimental strategies to improve campaign efficiency. Increased paid campaigns’ contribution from 1% to 10% of total revenue. Scaled the monthly campaign budget from $50K to $600K. Simplified and centralized campaign tracking using Google Tag Manager. Leveraged data insights to maximize leads and profits across various user segments.
Digital Marketing Manager at mavencare
December 31, 2018 - July 8, 2025Planned, executed, and optimized digital campaigns across multiple geographic regions. Managed Google Ads, Bing Ads, display, and paid social campaigns. Tracked and optimized campaigns to meet KPIs. Developed and executed email marketing strategies. Monitored campaign pacing weekly and monthly, adjusting spend and optimization accordingly. Performed conversion rate optimization and A/B testing on landing pages. Explored and identified new demand generation channels.
Senior Digital Marketing Strategist at Yorkville University
June 30, 2017 - July 8, 2025Developed strategies for search, display, and paid social campaigns across university programs. Managed budgets and ensured marketing goals were met or exceeded. Worked with SEO agencies to optimize organic search rankings. Achieved over 10% reduction in CPA and increased student enrollment by over 300. Coordinated Salesforce and SEM integrations for optimized opportunity tracking.
Digital Marketing Optimization Specialist at Yorkville University
October 1, 2015 - July 8, 2025Optimized digital advertising campaigns across all university programs, increasing student numbers by over 150 without budget increases. Managed Google and Bing search campaigns, display, remarketing, and paid social media campaigns. Handled search campaigns targeting the Chinese market on Baidu and Weibo. Measured and reported campaign performance and identified improvement opportunities.
Search Strategist at PHD Network Canada
April 1, 2014 - July 8, 2025Managed search and display campaigns for major accounts including Scotiabank on Google, Bing, and Baidu. Improved campaign KPIs and managed budgets for proper pacing. Coordinated cross-platform online campaigns with DoubleClick and earned client trust and recognition.
SEO/SEM Manager at Intertainment Media Inc.
January 31, 2013 - July 8, 2025Monitored and optimized SEO and SEM campaign performance including keyword research, ad copywriting, and landing page testing. Managed SEO on-page and off-page optimizations such as site structure, meta tags, and internal linking. Developed Google Analytics conversion tracking and customized reporting.
Online Marketing Specialist at Wanxing Software
April 30, 2011 - July 8, 2025Developed SEM, SEO, SMM, and affiliate marketing strategies, consistently exceeding sales targets. Created and managed Google AdWords and Facebook campaigns. Used Google Analytics for performance analysis. Planned and executed social media promotions. Coordinated with international clients on localization projects.
Technical Support Technician at Wanxing Software
November 1, 2006 - July 8, 2025Provided email and phone support to users, created FAQs, collaborated with developers on product improvements based on user feedback, and authored product user manuals.
Senior Campaign Manager at Sideshow Group
October 1, 2022 - PresentLead client paid media planning, execution, and optimization across Google, Microsoft, Meta, LinkedIn, and TikTok for e-commerce, healthcare, and mobile-app clients. Customize reports, deliver insights, and drive ROAS while meeting CPA targets. Coordinate A/B tests with internal teams and clients.
Growth Marketer at Polymath
October 1, 2022 - September 10, 2025Planned and executed paid campaigns across Google, Facebook, LinkedIn, Twitter, Reddit, and more. Optimized daily for efficiency and scale; partnered with design and content teams on landing-page AB tests; set up analytics and tracking; generated performance reports and achieved 60% of new leads with 30% lower CPA than target.
Paid Acquisition Manager at Prodigy Education
September 1, 2020 - September 10, 2025Managed all paid campaigns (search, video, GDN, social); ran experiments to boost efficiency; grew paid revenue share from 1% to 10% of total revenue; scaled monthly budget from $50K to $600K; centralized campaign tracking using Google Tag Manager; used data to maximize leads and profits.
Digital Marketing Manager at mavencare
December 1, 2018 - September 10, 2025Plan, execute and optimize digital campaigns across Google, Bing, display, and paid social; track performance against KPIs; developed email campaigns; scaled spend and optimized for ROI; performed CRO via landing-page tests.
Senior Digital Marketing Strategist at Yorkville University
June 1, 2017 - September 10, 2025Developed search, display, and paid social strategies; managed campaigns; reduced CPA by over 10% and increased enrolments; integrated Salesforce and SEM; collaborated with SEO agency to improve rankings.
Digital Marketing Optimization Specialist at Yorkville University
October 1, 2015 - September 10, 2025Optimized digital campaigns across programs; increased student numbers by 150 in 2015 without raising budgets; managed Google/Bing search, display, remarketing, paid social; oversaw Baidu/Weibo for Chinese market; created reports and identified improvement opportunities.
Search Strategist at PHD Network Canada
April 1, 2014 - September 10, 2025Managed Scotiabank SEM campaigns on Google and Bing; oversaw display and social campaigns; handled multicultural Baidu SEM; collaborated with DoubleClick for cross-platform campaigns; ensured budget pacing.
SEO/SEM Manager at Intertainment Media Inc.
January 1, 2013 - September 10, 2025Monitored and optimized SEO/SEM performance; keyword research and testing; ad copy testing; landing-page optimization; GA-based reporting; on-page SEO, site structure, and internal linking.
Online Marketing Specialist at Wanxing Software
April 1, 2011 - September 10, 2025Developed SEM/SEO/SMM and affiliate marketing strategies; planned Google AdWords and Facebook campaigns; analyzed with Google Analytics; led promotions for international clients; produced performance reports and localization work.
Technical Support Technician at Wanxing Software
November 1, 2006 - September 10, 2025Provided user support; built FAQs; collaborated with developers to improve products; created user manuals.
Education
Bachelor’s Degree at Guilin University of Technology
January 1, 1999 - June 30, 2003Certificate of E-business & Web Marketing at University of Toronto
January 11, 2030 - April 1, 2012Bachelor’s Degree in Computer Science at Guilin University of Technology
January 11, 2030 - June 1, 2003Qualifications
Certificate of E-business & Web Marketing
April 1, 2012 - April 30, 2012Industry Experience
Education, Healthcare, Software & Internet, Consumer Goods, Professional Services, Retail, Media & Entertainment
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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