Anete Pipere

Marketing Activation Intern at L'Oreal Baltics Lux Brand Division

Managed the Baltic launches of Valentino Born in Roma Extradose and Armani Si Passione Red Musk, including influencer campaigns, PR, and 360° marketing activation for Armani novelty. Responsible for budget execution across paid collaborations, seeding, and POS visibility. Supported cross-brand PR activities for YSL, Prada, Lancôme, and others. Gained retail marketing experience complementary to 5+ years in luxury digital marketing.

Brand Localization at Freelance

Ensured that translated brand content is culturally accurate, linguistically polished, and contextually aligned with the local Latvian market.

SMM & Meta Ads at Freelance

Developed and executed full-scope social media and Meta ads strategies with a focus on preserving brand image and tone of voice, uncovering each brand’s essence and translating it into targeted, engaging content that resonates with brand audiences. Clients include @nerolicultbeauty, @uzavasalus, @rimonne_riga, @an_angel_glass, @kulturaskoledza.

Digital Marketing and Influencer Relations Manager & Brand Managers Support at A/S Laiks-Mode | Neroli Cult Beauty

Provided bilingual translation and localization of press releases, brand books, and product narratives for cultural resonance. Created brand presentation reports, managed e-commerce content, coordinated client and media-facing events, and oversaw social media presence and influencer collaborations. Contributed to brand representation for Givenchy, Tiziana Terenzi, Valmont, Elemis Bois Impérial, Zielinski & Rozen, Tahlgo among others.

Export Sales and SMM at An&Angel

Managed international order logistics and client communication for key markets (Italy, USA, UAE), supported new business development and trade show planning, led social media strategy, organized product masterclasses, assisted in brand photo shoots, and explored influencer collaborations and partnerships in the Latvian market.

Freelance SMM & Meta Ads Specialist at Self-employed

Developed social media strategies and influencer collaborations; created content calendars; managed cross-market campaigns; oversaw budgets and POS visibility; supported cross-brand PR activities for YSL, Prada, Lancôme, and others.

Intern, Digital Marketing at CUBE (Digital Marketing Agency)

Gained hands-on experience in social media marketing, content creation, influencer marketing, project management, and cross-brand communications; collaborated with brands such as Rimi Latvia, Valmiera Piens, SEB Bank, Circle K.

Communications & Branding Project Lead at Meringue Young Fashion Designer Competition

Developed concepts, organized and managed communications for the Meringue Young Fashion Designer competition and design conference (2019-2021).

SMM & Meta Ads Freelance at Neroli Cult Beauty

Developed and executed full-scope social media and Meta Ads strategies with a focus on preserving brand image and tone of voice; translated each brand’s unique essence into targeted, engaging content; led influencer collaborations; coordinated brand communications and content creation for multiple clients (e.g., Neroli Cult Beauty, Uzava Salus, Rimonne Riga, An Angel Glass, Kultūra skoledza).

Export Sales & SMM/Angel Manager at Neroli Cult Beauty

Managed international order logistics and client communications for key markets (Italy, USA, UAE); supported new business development and trade show planning; led social media strategy to engage customers, organized product master classes, assisted in brand photoshoots, and explored influencer collaborations and partnership opportunities in the Latvian market.

Communications & Branding Assistant at Meringue Young Fashion Designer Competition and Design Conference

Developed concepts, organized, and managed communications for the competition and design conference.

Erasmus+ Summer Intern at MAD Brussels

Developed and implemented new website sections for the United Fashion project; created fashion and design industry databases; communicated with United Fashion project designers; completed the European Commission's report on the United Fashion project.