Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I'm David Nelson, a digital marketing professional with a strong background in data analysis, web optimization, SEO, paid search, and eCommerce. I love using data-driven strategies and tools like Google Ads and Adobe Analytics to drive impactful results and optimize campaigns. With years of experience managing multi-million dollar ad campaigns, website migrations, and marketing automation projects, I enjoy collaborating with teams and agencies to implement innovative marketing solutions that deliver a strong return on investment.…Hi, I'm David Nelson, a digital marketing professional with a strong background in data analysis, web optimization, SEO, paid search, and eCommerce. I love using data-driven strategies and tools like Google Ads and Adobe Analytics to drive impactful results and optimize campaigns. With years of experience managing multi-million dollar ad campaigns, website migrations, and marketing automation projects, I enjoy collaborating with teams and agencies to implement innovative marketing solutions that deliver a strong return on investment.

David Nelson

Digital Marketer, Marketing Strategist, Marketing Automation Specialist, +2





Hi, I'm David Nelson, a digital marketing professional with a strong background in data analysis, web optimization, SEO, paid search, and eCommerce. I love using data-driven strategies and tools like Google Ads and Adobe Analytics to drive impactful results and optimize campaigns. With years of experience managing multi-million dollar ad campaigns, website migrations, and marketing automation projects, I enjoy collaborating with teams and agencies to implement innovative marketing solutions that deliver a strong return on investment.…Hi, I'm David Nelson, a digital marketing professional with a strong background in data analysis, web optimization, SEO, paid search, and eCommerce. I love using data-driven strategies and tools like Google Ads and Adobe Analytics to drive impactful results and optimize campaigns. With years of experience managing multi-million dollar ad campaigns, website migrations, and marketing automation projects, I enjoy collaborating with teams and agencies to implement innovative marketing solutions that deliver a strong return on investment.

Available to hire

Hi, I’m David Nelson, a digital marketing professional with a strong background in data analysis, web optimization, SEO, paid search, and eCommerce. I love using data-driven strategies and tools like Google Ads and Adobe Analytics to drive impactful results and optimize campaigns.

With years of experience managing multi-million dollar ad campaigns, website migrations, and marketing automation projects, I enjoy collaborating with teams and agencies to implement innovative marketing solutions that deliver a strong return on investment.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Work Experience

Digital Marketing Manager at Nelson Nexus

April 1, 2024 - Present

Edited, proofread, published, and marketed Doug Curran's books, including managing Amazon Ads campaigns to drive visibility and sales. Published "Your LinkedIn Profile Mastered," overseeing all aspects of editing, proofreading, publishing, and Amazon Ads management to optimize book visibility and reach.

Sr. Director Marketing Operations at Verisk

April 30, 2024 - July 8, 2025

Managed martech renewals focusing on multi-year deals resulting in $92K in contract savings. Recommended and facilitated adoption of martech tools including CMS, SEO, eCommerce, Analytics, Chat Bot, Business Intelligence, Tag Auditing, and Session Recordings. Onboarded agencies to support Google Ads campaigns, programmatic advertising, SEO, and Google Analytics 4 migrations. Managed marketing automation RFP with top B2B enterprise vendors. Implemented customer data platform for segmenting, reporting, and custom variable tracking to aid product marketers.

AVP Digital Marketing at Verisk

July 1, 2022 - July 8, 2025

Implemented Adobe Analytics and Adobe Tag Manager on Verisk.com. Managed over 70 active Google Ads campaigns including programmatic advertising campaigns. Generated over $1 million in additional Google Ads conversion value achieving 1,214% ROAS. Managed re-branding effort across company websites. Migrated Xactware.com into Verisk.com website including SEO strategies and multiple languages.

Online Marketing Manager at Xactware

September 1, 2018 - July 8, 2025

Managed website redesigns, migrations, customer conference sites, and country/language additions. Researched and launched Episerver CMS for Xactware.com. Automated shopping cart abandonment program and implemented Eloqua preference center and automation to normalize data across multiple countries. Coordinated Adobe Analytics tracking and automated dashboards for marketing and product campaigns.

Marketing Project Manager at Xactware

March 1, 2010 - July 8, 2025

Coordinated projects for a 20+ member marketing team, set upfront deadlines for most projects, and launched online store growing to over 200K orders and $60M revenue by 2023 without expanding sales headcount. Authored weekly marketing newsletter and developed Tableau dashboard for flagship customer conference for cross-departmental use.

Digital Marketing Manager at Nelson Nexus

April 1, 2024 - Present

Sr. Director Marketing Operations at Verisk

April 30, 2024 - July 25, 2025

Managed martech renewals focusing on multi-year deals resulting in $92K in contract savings. Recommended and implemented various marketing technologies including CMS, SEO, eCommerce, Analytics, Chat Bot, Business Intelligence, Tag Auditing, and Session Recordings. Onboarded agencies to support Google Ads campaigns, programmatic advertising, SEO, and Google Analytics 4 migrations. Managed marketing automation RFP with top B2B enterprise vendors. Implemented a customer data platform (CDP) with segmenting, reporting, and custom variable tracking to support product marketers.

AVP Digital Marketing at Verisk

July 31, 2022 - July 25, 2025

Implemented Adobe Analytics and Adobe Tag Manager on Verisk.com. Managed all Google Ads campaigns with 70+ active campaigns including programmatic advertising. Generated over an additional million dollars in Google Ads conversion value resulting in 1,214% return on ad spend (ROAS). Managed re-branding effort across a dozen company websites. Migrated Xactware.com to parent company Verisk.com including multi-language support, thousands of 301 redirects, and a successful SEO strategy.

Online Marketing Manager at Xactware

September 30, 2018 - July 25, 2025

Managed multiple website redesigns, migrations, customer conference sites, and country/language expansions to Canada, UK, France, Australia, and Netherlands. Researched and launched Episerver (now Optimizely) CMS for Xactware.com. Automated shopping cart abandonment program and launched Eloqua preference center across multiple countries and products. Set up Eloqua marketing automation programs and implemented Adobe Analytics (SiteCatalyst) tracking. Automated website, product, and campaign dashboards for various departments.

Marketing Project Manager at Xactware

March 31, 2010 - July 25, 2025

Coordinated projects for a 20+ member marketing team managing designers, writers, developers, and product marketing. Established deadlines for 82% of projects while managing unplanned requests. Launched an online store in 2009 which grew annually, reaching over 200K orders and $60M revenue by 2023 without increasing inside sales staff. Authored weekly marketing news newsletter. Developed Tableau dashboard for flagship customer conference used by sales, marketing, and executives to monitor registrations, trends, training, and sponsors.