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Hi, I'm Dharma Pradeep Borra, a passionate Digital Marketing Specialist with over 6 years of experience in managing Google Ads and programmatic media campaigns. I love leveraging AI tools and automation to optimize marketing performance and drive business growth, especially for Fortune 500 clients across various industries like automotive, banking, retail, and e-commerce. I enjoy collaborating with teams and clients to build data-driven strategies that improve ROI and reduce costs, all while keeping up with the latest Canadian digital advertising trends. When I'm not optimizing campaigns, you can find me exploring new AI-powered analytics tools or creating custom dashboards that make complex data easy to understand.…Hi, I'm Dharma Pradeep Borra, a passionate Digital Marketing Specialist with over 6 years of experience in managing Google Ads and programmatic media campaigns. I love leveraging AI tools and automation to optimize marketing performance and drive business growth, especially for Fortune 500 clients across various industries like automotive, banking, retail, and e-commerce. I enjoy collaborating with teams and clients to build data-driven strategies that improve ROI and reduce costs, all while keeping up with the latest Canadian digital advertising trends. When I'm not optimizing campaigns, you can find me exploring new AI-powered analytics tools or creating custom dashboards that make complex data easy to understand.

Dharma Pradeep Borra

Digital Marketer, PPC Manager, Marketing Strategist, +2

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Hi, I'm Dharma Pradeep Borra, a passionate Digital Marketing Specialist with over 6 years of experience in managing Google Ads and programmatic media campaigns. I love leveraging AI tools and automation to optimize marketing performance and drive business growth, especially for Fortune 500 clients across various industries like automotive, banking, retail, and e-commerce. I enjoy collaborating with teams and clients to build data-driven strategies that improve ROI and reduce costs, all while keeping up with the latest Canadian digital advertising trends. When I'm not optimizing campaigns, you can find me exploring new AI-powered analytics tools or creating custom dashboards that make complex data easy to understand.…Hi, I'm Dharma Pradeep Borra, a passionate Digital Marketing Specialist with over 6 years of experience in managing Google Ads and programmatic media campaigns. I love leveraging AI tools and automation to optimize marketing performance and drive business growth, especially for Fortune 500 clients across various industries like automotive, banking, retail, and e-commerce. I enjoy collaborating with teams and clients to build data-driven strategies that improve ROI and reduce costs, all while keeping up with the latest Canadian digital advertising trends. When I'm not optimizing campaigns, you can find me exploring new AI-powered analytics tools or creating custom dashboards that make complex data easy to understand.

Available to hire

Hi, I’m Dharma Pradeep Borra, a passionate Digital Marketing Specialist with over 6 years of experience in managing Google Ads and programmatic media campaigns. I love leveraging AI tools and automation to optimize marketing performance and drive business growth, especially for Fortune 500 clients across various industries like automotive, banking, retail, and e-commerce.

I enjoy collaborating with teams and clients to build data-driven strategies that improve ROI and reduce costs, all while keeping up with the latest Canadian digital advertising trends. When I’m not optimizing campaigns, you can find me exploring new AI-powered analytics tools or creating custom dashboards that make complex data easy to understand.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Senior Process Executive – Digital Marketing, Demand Generation & Programmatic Media at Cognizant Technology Solutions (Client - Google)

May 31, 2025 - July 9, 2025

Managed 5 account pods supporting 35 global advertisers across home appliances, automotive, banking, eCommerce, and travel verticals. Oversaw $83M+ annual media spend generating $456M in revenue growth YoY with improvements in ROAS and CPA. Led North American automotive digital campaigns aligning to Canadian seasonality and compliance. Built AI-driven predictive campaign models for fast optimization. Collaborated with Google and META on reporting automation saving 3+ hours per report cycle. Managed ad tech stack including Google Ads, DV360, Meta Ads, GA360, and attribution models. Executed audits integrating Smart Bidding, Performance Max, and audience expansion for dynamic media mix optimization. Partnered with teams to deploy predictive dashboards and advanced visualizations using Salesforce, SQL, and Google Cloud. Managed $500K+ monthly budgets and exceeded revenue KPIs by 120%.

Process Analyst – Media Mix Modeling & Reporting at Cognizant Technology Solutions (Client - Google)

May 31, 2025 - July 9, 2025

Worked cross-functionally with media, sales, research, and analytics teams to deliver end-to-end reporting solutions. Created customized media mix modeling reports with DV360, Google Ads, and Looker Studio. Extracted and transformed data using SQL and advanced spreadsheet techniques. Developed automated reporting frameworks to reduce manual effort. Provided business insights, trend forecasting, and proactive reporting for executive decisions. Managed time-sensitive global reporting ensuring quality under tight deadlines.

PPC Analyst – Google Ads & Performance Marketing at MicroPyramid Informatics Pvt. Ltd., Hyderabad

March 1, 2023 - July 9, 2025

Designed and executed multi-channel Google Ads campaigns across Search, Display, Video, App, and Local campaigns driving traffic, leads, and revenue. Built customized Looker Studio dashboards tracking online and offline KPIs. Conducted KPI analysis for performance and optimization using CTR, ROAS, CPA data. Managed daily campaign monitoring, bid adjustments, and optimization. Supported sales forecasting, budget allocation, and ROI modeling. Led and trained junior analysts on campaign optimization and reporting automation. Presented performance reports and collaborated with global clients. Managed automated reporting pipelines using Google Ads, DV360, SQL, and advanced Excel/Google Sheets techniques.