Hi, I'm Anthony Soto, a San Diego-based creative professional with over a decade of experience in video editing, motion graphics, animation, and post-production. I'm passionate about bringing brand stories to life through dynamic visual content for both corporate and independent clients. I specialize in transforming ideas into engaging video narratives from concept to final cut across digital platforms and multimedia campaigns. I love working closely with clients to develop visually compelling design solutions that elevate concepts and make an impact.

Anthony Soto

Hi, I'm Anthony Soto, a San Diego-based creative professional with over a decade of experience in video editing, motion graphics, animation, and post-production. I'm passionate about bringing brand stories to life through dynamic visual content for both corporate and independent clients. I specialize in transforming ideas into engaging video narratives from concept to final cut across digital platforms and multimedia campaigns. I love working closely with clients to develop visually compelling design solutions that elevate concepts and make an impact.

Available to hire

Hi, I’m Anthony Soto, a San Diego-based creative professional with over a decade of experience in video editing, motion graphics, animation, and post-production. I’m passionate about bringing brand stories to life through dynamic visual content for both corporate and independent clients.

I specialize in transforming ideas into engaging video narratives from concept to final cut across digital platforms and multimedia campaigns. I love working closely with clients to develop visually compelling design solutions that elevate concepts and make an impact.

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Language

English
Fluent

Work Experience

Multimedia Design Lead at Carewell.com
February 28, 2025 - July 9, 2025
Created brand storytelling through impactful visual solutions utilizing motion graphics, video editing, and static design. Orchestrated engaging and trustworthy marketing campaigns across several digital and physical channels, leading to a 24% increase in new customers and a 13% year over year increase in customers on Autoship. Utilized targeted social media advertising, email campaigns, direct mail, and SEO-optimized educational content on internal and external platforms. Presented design concepts persuasively to stakeholders, securing agreement and buy-in for visual strategies.
Lead Designer at Allura Software
August 31, 2021 - July 9, 2025
Delivered multiple original designs weekly for both print and digital use. Produced monthly newsletters, web banners, flyers, and email campaigns with updated and modernized templates. Updated client branding guidelines including color, font, and usage guidelines. Managed assets and projects ensuring on-time delivery and ease of access; client Net Promoter Score rose from 79% to 86%. Ensured consistent messaging and visuals across departments.
Freelance Designer & Animator at Self-employed
August 31, 2020 - July 9, 2025
Worked with a multitude of clients on projects including 3D animation/modeling, video editing for trailers, and merchandise. Clients included Coca-Cola, TrapGod Fitness, AVAC Swim School, and Cinequest Film Festival.
Sr. Store Manager at FedEx Office Cupertino
December 31, 2019 - July 9, 2025
Assisted corporate and neighborhood clients in identifying print marketing needs in a high-volume production environment. Clients included Apple, Intel, 85° Bakery, and Stanford.
Graphic Designer at FastSigns San Mateo
March 31, 2020 - July 9, 2025
Produced 10+ signage proofs daily for customer and internal design review. Ensured designs conformed to manufacturing specifications. Created or modified logos for digital and print media. Designed motion graphics for client advertising screens.
Multimedia Design Lead at Carewell.com
February 28, 2025 - July 9, 2025
Created brand storytelling through impactful visual solutions across digital, video, and print media. Conceptualized and executed short-form video content utilizing live-action footage and motion graphics/animation. Built graphic and video templates for social media advertising, connected and linear TV, and SEO-optimized educational content on internal and external platforms. Presented design concepts persuasively to stakeholders securing agreement and buy-in for visual solutions and strategies.
Lead Designer at Allura Software
August 31, 2021 - July 9, 2025
Provided multiple original designs weekly for print and digital use. Delivered multi-page monthly newsletter, web banners, flyers, and email campaigns with updated and modernized templates. Updated client branding guidelines including color, font, and usage guidelines. Managed assets and projects ensuring on-time delivery and ease of access to assets. Helped increase client NPS from 79% to 86%. Ensured consistent messaging and visuals across departments.
Freelance Designer & Animator at Self-Employed
August 31, 2020 - July 9, 2025
Worked with multiple clients on projects including 3D animation/modeling, animated trailers, and merchandise. Clients include Coca-Cola, TrapGod Fitness, AVAC Swim School, and Cinequest Film Festival.
Senior Store Manager at FedEx Office Cupertino (print)
December 31, 2019 - July 9, 2025
Assisted corporate and neighborhood clients to identify printed marketing needs in a high-volume production environment. Clients included Apple, Intel, 85° Bakery, Stanford University, and more.
Graphic Designer at FastSigns San Mateo
March 31, 2020 - July 9, 2025
Produced over 10 signage proofs daily for customer and internal review. Determined proper designs to conform to manufacturing specifications. Created or modified logos for client use in digital and print media. Designed motion graphics for client advertising screens.

Education

Bachelor of Arts at UC San Diego
January 1, 2015 - December 31, 2019
3D Media and Art at American River College
January 1, 2010 - December 31, 2012

Qualifications

Certificate in Advanced Animation
January 11, 2030 - July 9, 2025
Digital Tutors/Pluralsight Training
January 11, 2030 - July 9, 2025
Train-Up Leadership Development
January 11, 2030 - July 9, 2025
Certificate in Advanced Animation
January 1, 2018 - December 31, 2018
Train-Up Leadership Development
January 1, 2019 - December 31, 2019
Digital Tutors/Pluralsight
January 1, 2017 - December 31, 2017

Industry Experience

Media & Entertainment, Retail, Software & Internet, Consumer Goods, Professional Services