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Hi, I'm Hetal Virani, a skilled professional in web design, digital marketing, and data analysis with experience across various platforms and tools. I enjoy creating effective web interfaces and content that enhance user experiences, drive traffic, and support business growth. With a Master’s degree in Electrical and Software Engineering and hands-on experience in technical analysis and digital marketing, I bring a blend of technical and creative skills to every project. I’m passionate about leveraging data and technology to create meaningful and impactful solutions.…Hi, I'm Hetal Virani, a skilled professional in web design, digital marketing, and data analysis with experience across various platforms and tools. I enjoy creating effective web interfaces and content that enhance user experiences, drive traffic, and support business growth. With a Master’s degree in Electrical and Software Engineering and hands-on experience in technical analysis and digital marketing, I bring a blend of technical and creative skills to every project. I’m passionate about leveraging data and technology to create meaningful and impactful solutions.

Hetal Virani

Graphic Designer, Web Designer, Digital Marketer, +2

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Hi, I'm Hetal Virani, a skilled professional in web design, digital marketing, and data analysis with experience across various platforms and tools. I enjoy creating effective web interfaces and content that enhance user experiences, drive traffic, and support business growth. With a Master’s degree in Electrical and Software Engineering and hands-on experience in technical analysis and digital marketing, I bring a blend of technical and creative skills to every project. I’m passionate about leveraging data and technology to create meaningful and impactful solutions.…Hi, I'm Hetal Virani, a skilled professional in web design, digital marketing, and data analysis with experience across various platforms and tools. I enjoy creating effective web interfaces and content that enhance user experiences, drive traffic, and support business growth. With a Master’s degree in Electrical and Software Engineering and hands-on experience in technical analysis and digital marketing, I bring a blend of technical and creative skills to every project. I’m passionate about leveraging data and technology to create meaningful and impactful solutions.

Available to hire

Hi, I’m Hetal Virani, a skilled professional in web design, digital marketing, and data analysis with experience across various platforms and tools. I enjoy creating effective web interfaces and content that enhance user experiences, drive traffic, and support business growth.

With a Master’s degree in Electrical and Software Engineering and hands-on experience in technical analysis and digital marketing, I bring a blend of technical and creative skills to every project. I’m passionate about leveraging data and technology to create meaningful and impactful solutions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Work Experience

Web Analyst at SPE Calgary

June 30, 2024 - August 1, 2025

Performed electric market analysis for AESO Alberta including web scraping, data mining, and data cleaning to provide insights on electricity production, pricing, and revenue forecasting, improving data-driven decision-making by 70%. Designed operational prediction models using Excel, SQL Server, Tableau, and Python. Implemented stored procedures and functions for efficient data processing in SQL. Managed large datasets and data integration on Google Cloud Platform and Azure. Built scalable ETL/ELT workflows with Airflow and enhanced CRM adoption for improved analytics and reporting.

Technical Analyst at University of Calgary

May 31, 2024 - August 1, 2025

Analyzed system requirements, developed automated test plans and test scripts for functionality testing, and conducted UAT and UI testing for quality assurance using tools such as Asana, Jenkins, GitHub, Confluence, and Selenium. Resolved end-user hardware, software, and connectivity issues in Microsoft Windows environments. Collaborated with senior professors to integrate industry case studies into learning materials, improving student comprehension and retention rates by 30%.

Digital Marketing Specialist at MRK Tradelink Pvt Ltd

May 31, 2021 - August 1, 2025

Developed and executed SEO strategies to increase organic traffic by 25%. Designed e-commerce platform strategies, web interfaces, and graphic designs tailored for B2C and B2B audiences. Managed interaction email designs, implemented user research methods, and troubleshot code issues. Conducted data analytics for marketing campaigns across multiple ad platforms increasing ROI by 15%. Created and managed email marketing campaigns using Marketo and automation workflows. Leveraged tools like Salesforce, Google Analytics, and HubSpot for inbound marketing and digital customer journeys.