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Hi, I'm Mansi Anand, an experienced Marketing Specialist based in Auckland, New Zealand. I have a proven track record of delivering multi-channel campaigns, managing client events, and driving sponsorship initiatives. I’m passionate about creating engaging digital strategies and collaborating with stakeholders to align marketing efforts with business goals and brand standards. Over the years, I've had the opportunity to work with diverse teams and platforms, from driving digital advertising campaigns on Meta and Google to managing CRM tools like Salesforce and HubSpot. I love optimizing campaigns through A/B testing and analytics to maximize impact. I'm always eager to learn new tools and stay updated in this fast-evolving marketing landscape.…Hi, I'm Mansi Anand, an experienced Marketing Specialist based in Auckland, New Zealand. I have a proven track record of delivering multi-channel campaigns, managing client events, and driving sponsorship initiatives. I’m passionate about creating engaging digital strategies and collaborating with stakeholders to align marketing efforts with business goals and brand standards. Over the years, I've had the opportunity to work with diverse teams and platforms, from driving digital advertising campaigns on Meta and Google to managing CRM tools like Salesforce and HubSpot. I love optimizing campaigns through A/B testing and analytics to maximize impact. I'm always eager to learn new tools and stay updated in this fast-evolving marketing landscape.

Mansi Anand

Marketing Strategist, Digital Marketer, Social Media Manager, +1

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Hi, I'm Mansi Anand, an experienced Marketing Specialist based in Auckland, New Zealand. I have a proven track record of delivering multi-channel campaigns, managing client events, and driving sponsorship initiatives. I’m passionate about creating engaging digital strategies and collaborating with stakeholders to align marketing efforts with business goals and brand standards. Over the years, I've had the opportunity to work with diverse teams and platforms, from driving digital advertising campaigns on Meta and Google to managing CRM tools like Salesforce and HubSpot. I love optimizing campaigns through A/B testing and analytics to maximize impact. I'm always eager to learn new tools and stay updated in this fast-evolving marketing landscape.…Hi, I'm Mansi Anand, an experienced Marketing Specialist based in Auckland, New Zealand. I have a proven track record of delivering multi-channel campaigns, managing client events, and driving sponsorship initiatives. I’m passionate about creating engaging digital strategies and collaborating with stakeholders to align marketing efforts with business goals and brand standards. Over the years, I've had the opportunity to work with diverse teams and platforms, from driving digital advertising campaigns on Meta and Google to managing CRM tools like Salesforce and HubSpot. I love optimizing campaigns through A/B testing and analytics to maximize impact. I'm always eager to learn new tools and stay updated in this fast-evolving marketing landscape.

Available to hire

Hi, I’m Mansi Anand, an experienced Marketing Specialist based in Auckland, New Zealand. I have a proven track record of delivering multi-channel campaigns, managing client events, and driving sponsorship initiatives. I’m passionate about creating engaging digital strategies and collaborating with stakeholders to align marketing efforts with business goals and brand standards.

Over the years, I’ve had the opportunity to work with diverse teams and platforms, from driving digital advertising campaigns on Meta and Google to managing CRM tools like Salesforce and HubSpot. I love optimizing campaigns through A/B testing and analytics to maximize impact. I’m always eager to learn new tools and stay updated in this fast-evolving marketing landscape.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Digital Marketing Specialist at Archipro Ltd.

April 30, 2025 - July 9, 2025

Led the planning and execution of Meta and email campaigns aligned to client goals and brand strategy. Developed and managed onsite display campaigns and product activations, ensuring creative quality and timeline accuracy. Conducted A/B testing and performance tracking for continuous optimization. Managed content updates using SilverStripe CMS and tracked performance with internal analytics tools. Coordinated with cross-functional teams and vendors to ensure timely delivery and campaign success. Key achievements include improving ad engagement by 25% and increasing partner satisfaction ratings, as well as successfully managing budgets for digital and display campaigns.

Branch Administrator at Barfoot & Thompson

June 30, 2024 - July 9, 2025

Maintained property listings and managed marketing across platforms (MyDesktop, CampaignTrack, MyInfo). Coordinated inventory, signage, and flyers for local marketing. Managed Facebook and Instagram listings and campaigns.

Marketing Specialist at Barfoot & Thompson

October 31, 2023 - July 9, 2025

Developed and deployed marketing campaigns across social and email platforms. Managed CRM-based lead nurturing via Salesforce and ActiveCampaign. Supported branding and content production for promotional events. Key achievement includes driving a 30% increase in event-related engagement from local sponsorships and open home activations.

Youtube Growth Manager at Unacademy

December 31, 2022 - July 9, 2025

Designed and managed SEO-optimized YouTube growth strategy across 5 channels. Achieved 99.9% SEO score with tools like VidIQ and Google Analytics.

Category Manager at Unacademy

August 31, 2022 - July 9, 2025

Launched 3 new content categories, managing 38 creators and cross-functional teams. Led creator acquisition funnels and maintained high-quality content pipelines. Drove marketing strategies including LinkedIn, referrals, and inbound campaigns. Monitored quality metrics to ensure brand standards.

Category Manager (Marketing & Growth) at Edukemy Services Pvt. Ltd.

April 30, 2022 - July 9, 2025

Designed and executed marketing calendars and event activations across India. Managed CRM tools (MoEngage) for automated campaign journeys. Negotiated with vendors and ensured ROI-focused execution. Key achievements include launching a product line that gained 27K+ subscribers in the first month and organizing seminars that generated 5,700+ leads and 120 enrolments.

Associate Category Manager (Marketing) at Testbook Edusolutions Pvt. Ltd.

October 31, 2021 - July 9, 2025

Managed 3 product categories and consistently exceeded revenue targets. Launched new courses, implemented influencer campaigns, and led a team of 13 sales and marketing reps.

Course Operations (Content) Manager at Byjus ExamPrep (formerly Gradeup)

March 31, 2020 - July 9, 2025

Oversaw end-to-end course operations, customer engagement, and digital campaign performance. Developed innovative product ideas and optimized sales funnels using tools like Redash and Clevertap.

Content/Community Manager at Adda247 (Metis Eduventures)

September 30, 2018 - July 9, 2025

Created educational content and managed YouTube/Facebook communities. Organized live sessions and influencer-driven campaigns for exam-based audiences.