Available to hire
I am a results-driven digital analytics professional with extensive experience in implementing comprehensive tracking frameworks, optimizing conversion funnels, and leveraging data storytelling to drive business outcomes. I enjoy collaborating across teams and using tools like Adobe Analytics, GA4, SQL, Tableau, and Python to turn complex data into actionable insights.
With a strong background in both technical analytics and marketing data strategies, I am passionate about solving problems and shaping strategies in dynamic, fast-paced environments. Whether it’s automating reporting workflows, designing predictive models, or optimizing user journeys, I focus on driving measurable impact and supporting informed decision-making.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Telugu
Advanced
Hindi
Advanced
Work Experience
Senior Analyst - Digital Analytics at Royal Bank of Canada, RBC
November 1, 2023 - PresentDesigned and deployed a scalable Adobe Analytics framework across five digital platforms, increasing data granularity and tracking completeness by 40%. Partnered with data engineers to build automated ETL workflows in BigQuery and Python, reducing data processing time by 65%. Conducted pathing and funnel analyses that identified high-exit steps, leading to UX changes that improved conversions by 18%. Executed over 30 A/B and multivariate tests using Adobe Target, generating a 20% uplift in lead generation and user engagement. Created predictive models using logistic regression in Python to flag churn-prone customers, achieving 87% model accuracy. Delivered weekly Tableau reports summarizing KPIs like V2LR, CVR, bounce rate, and engagement metrics across web and app. Provided executive dashboards and strategic insights for product and marketing teams to support quarterly performance reviews. Led the GA4 and Adobe Analytics dual implementation during a CMS migration to ensure continuity
Senior Analyst - Digital Analytics at Royal Bank of Canada, RBC
November 1, 2023 - PresentDesigned and deployed a scalable Adobe Analytics framework across five digital platforms, increasing data granularity and tracking completeness by 40%. Partnered with data engineers to build automated ETL workflows in BigQuery and Python, reducing data processing time by 65%. Conducted pathing and funnel analyses leading to UX improvements that increased conversions by 18%. Executed over 30 A/B and multivariate tests using Adobe Target, generating a 20% uplift in lead generation and engagement. Created predictive churn models with 87% accuracy. Delivered weekly Tableau reports and executive dashboards, led GA4 and Adobe Analytics dual implementation during CMS migration, integrated session replay tools, audited PII policies for compliance, collaborated on attribution modeling and campaign KPIs, automated reporting pipelines, and delivered training for stakeholders.
Senior Analyst - Digital Analytics at Royal Bank of Canada, RBC
November 1, 2023 - PresentDesigned and deployed a scalable Adobe Analytics framework across five digital platforms, increasing data granularity and tracking completeness by 40%. Partnered with data engineers to build automated ETL workflows in BigQuery and Python, reducing data processing time by 65%. Conducted pathing and funnel analyses leading to UX improvements and an 18% increase in conversions. Executed 30+ A/B and multivariate tests generating a 20% uplift in lead generation and user engagement. Developed predictive models using logistic regression to flag churn-prone customers with 87% accuracy. Delivered executive dashboards and strategic insights supporting quarterly reviews. Led GA4 and Adobe Analytics dual implementation during CMS migration. Integrated session replay tools to improve bug detection and prioritized engineering tickets. Ensured compliance with PIPEDA/GDPR for PII capture. Collaborated on attribution modeling to enhance ROI tracking. Standardized analytics processes with dashboard temp
Senior Analyst - Digital Analytics at Royal Bank of Canada, RBC
November 1, 2023 - PresentDesigned and deployed a scalable Adobe Analytics framework across five digital platforms, increasing data granularity and tracking completeness by 40%. Partnered with data engineers to build automated ETL workflows in BigQuery and Python, reducing data processing time by 65%. Conducted pathing and funnel analyses that identified high-exit steps, leading to UX changes that improved conversions by 18%. Executed over 30 A/B and multivariate tests using Adobe Target, generating a 20% uplift in lead generation and user engagement. Created predictive models to flag churn-prone customers with 87% accuracy. Delivered weekly Tableau reports summarizing key KPIs and provided executive dashboards for product and marketing teams. Led GA4 and Adobe Analytics dual implementation during CMS migration. Integrated session replay tools to improve bug detection. Ensured 100% compliance with PIPEDA/GDPR. Collaborated on attribution modeling to enhance ROI tracking. Developed dashboard templates and taggin
Senior Analyst - Digital Analytics at Royal Bank of Canada, RBC
November 1, 2023 - PresentDesigned and deployed a scalable Adobe Analytics framework across five digital platforms, increasing data granularity and tracking completeness by 40%. Partnered with data engineers to build automated ETL workflows in BigQuery and Python, reducing data processing time by 65%. Conducted pathing and funnel analyses leading to UX improvements that enhanced conversions by 18%. Executed over 30 A/B and multivariate tests with Adobe Target, boosting lead generation and engagement by 20%. Created predictive churn models with 87% accuracy. Delivered weekly Tableau KPI reports and executive dashboards, supported CMS migration with GA4 and Adobe Analytics dual implementation, and ensured compliance with PIPEDA/GDPR. Automated campaign reporting pipelines and conducted attribution modeling, enhancing ROI tracking and campaign personalization.
Senior Analyst - Digital Analytics at Royal Bank of Canada, RBC
November 1, 2023 - PresentDesigned and deployed a scalable Adobe Analytics framework across five digital platforms, increasing data granularity and tracking completeness by 40%. Partnered with data engineers to build automated ETL workflows in BigQuery and Python, reducing data processing time by 65%. Conducted pathing and funnel analyses that identified high-exit steps, leading to UX changes that improved conversions by 18%. Executed over 30 A/B and multivariate tests using Adobe Target, generating a 20% uplift in lead generation and user engagement. Created predictive models using logistic regression in Python to flag churn-prone customers, achieving 87% model accuracy. Delivered weekly Tableau reports summarizing KPIs like V2LR, CVR, bounce rate, and engagement metrics across web and app. Provided executive dashboards and strategic insights for product and marketing teams to support quarterly performance reviews. Led the GA4 and Adobe Analytics dual implementation during a CMS migration to ensure continuity
Digital Analytics Analyst at Walmart
September 30, 2023 - July 26, 2025Led the end-to-end GA4 migration project, mapping 500+ events and ensuring historical data accuracy across 8 properties. Conducted advanced multivariate testing on campaign subject lines and CTAs, improving email open rates by 22%. Built real-time campaign performance dashboards in Power BI, helping executives monitor KPIs and spend efficiency. Implemented segmentation-based personalization strategies, increasing email click-through by 30%. Partnered with product managers to analyze in-app behavior and optimize onboarding flows for improved retention. Built SQL anomaly detects queries to proactively flag dips in traffic or spikes in bounce rates. Conducted deep-dive analyses on customer journeys, identifying friction points that led to 12% reduction in drop-offs. Automated campaign reporting pipelines using Looker Studio and BigQuery, saving 8 hours of manual effort weekly. Enhanced acquisition targeting using Adobe Audience Manager with integrated third-party data for lookalike modeli
Digital Analytics Analyst at Walmart
September 30, 2023 - July 23, 2025Led end-to-end GA4 migration, mapping 500+ events ensuring data accuracy across 8 properties. Conducted advanced multivariate testing improving email open rates by 22%. Built real-time Power BI dashboards for campaign performance monitoring. Implemented segmentation-based personalization increasing email CTR by 30%. Partnered with product managers to optimize app onboarding flows. Built SQL anomaly detection queries. Analyzed customer journeys identifying friction points, reducing drop-offs by 12%. Automated campaign reporting saving 8 hours weekly. Enhanced acquisition targeting with Adobe Audience Manager. Ran attribution modeling improving media spend allocation. Delivered monthly leadership performance reviews, integrated Salesforce Marketing Cloud data, automated real-time campaign tracking, supported QA, built regional paid media effectiveness dashboards, and conducted SEO/SEM analysis improving organic traffic by 28%.
Digital Analytics Analyst at Walmart
September 30, 2023 - July 23, 2025Led GA4 migration project mapping 500+ events across 8 properties ensuring accurate historical data. Conducted advanced multivariate testing improving email open rates by 22%. Built real-time Power BI dashboards to monitor KPIs and media spend efficiency. Implemented segmentation-based personalization increasing email click-through by 30%. Partnered with product managers on in-app behavior analysis optimizing onboarding flows and retention. Developed SQL anomaly detection queries. Analyzed customer journeys to reduce drop-offs by 12%. Automated campaign reporting saving 8 weekly manual work hours. Enhanced acquisition targeting using Adobe Audience Manager with third-party data. Performed attribution modeling influencing cross-channel spend allocation. Delivered monthly performance reviews translating technical metrics into business insights. Integrated Salesforce Marketing Cloud with web and app analytics supporting personalized reporting. Automated Salesforce-BigQuery data flows enab
Digital Analytics Analyst at Walmart
September 30, 2023 - July 23, 2025Led end-to-end GA4 migration project mapping 500+ events and ensuring historical data accuracy across eight properties. Conducted multivariate testing on campaign elements, improving email open rates by 22%. Built real-time campaign performance dashboards in Power BI. Implemented segmentation-based personalization strategies increasing email click-through by 30%. Analyzed in-app behavior to optimize onboarding flows for retention. Developed SQL anomaly detection queries. Conducted deep customer journey analyses reducing drop-offs by 12%. Automated campaign reporting pipelines saving eight hours weekly. Enhanced acquisition targeting with Adobe Audience Manager and third-party data. Ran attribution modeling to influence media spend allocation. Delivered monthly performance reports to leadership. Integrated Salesforce Marketing Cloud data for personalized reporting. Automated data flows between Salesforce and BigQuery. Created lifecycle reporting to understand cohort behaviors. Supported
Digital Analytics Analyst at Walmart
September 30, 2023 - July 23, 2025Led end-to-end GA4 migration project, mapping over 500 events and ensuring historical data accuracy across 8 properties. Improved campaign email open rates by 22% through multivariate testing. Built real-time dashboards in Power BI for executive KPI monitoring. Implemented segmentation strategies increasing email click-through by 30%. Automated reporting pipelines to save 8 hours weekly, enhanced acquisition targeting with Adobe Audience Manager, and supported Salesforce Marketing Cloud integration for personalized campaign reporting. Conducted SEO/SEM analysis resulting in 28% organic traffic growth, and created lifecycle reporting for cohort analysis and loyalty campaign redesign.
Digital Analytics Analyst at Walmart
September 30, 2023 - July 9, 2025Led the end-to-end GA4 migration project, mapping 500+ events and ensuring historical data accuracy across 8 properties. Conducted advanced multivariate testing on campaign subject lines and CTAs, improving email open rates by 22%. Built real-time campaign performance dashboards in Power BI, helping executives monitor KPIs and spend efficiency. Implemented segmentation-based personalization strategies, increasing email click-through by 30%. Partnered with product managers to analyze in-app behavior and optimize onboarding flows for improved retention. Built SQL anomaly detection queries to proactively flag dips in traffic or spikes in bounce rates. Conducted deep-dive analyses on customer journeys, identifying friction points that led to a 12% reduction in drop-offs. Automated campaign reporting pipelines using Looker Studio and BigQuery, saving 8 hours of manual effort weekly. Enhanced acquisition targeting using Adobe Audience Manager with integrated third-party data for lookalike mo
Digital Analytics Associate at Amazon, India
November 30, 2020 - July 26, 2025Designed and implemented event tracking using Google Tag Manager for product detail views, add-to-cart, and checkout. Analyzed drop-off rates in multi-step checkout using Adobe Analysis Workspace, leading to form design optimization. Created a centralized Tableau dashboard consolidating marketing, sales, and site behavior metrics. Led user journey analysis to uncover friction in navigation, resulting in a 10% boost in category engagement. Automated data extracts from Salesforce and GA into Google Sheets for real-time dashboarding via Looker Studio. Supported pricing strategy through competitive analysis using Python web scraping of peer retailers. Improved landing page conversion rates by 14% through layout A/B testing and click map analysis. Delivered campaign post-mortems evaluating performance by segment, product, and traffic source. Trained 5 junior analysts in Adobe Analytics tagging, segmentation, and report building. Conducted customer sentiment analysis on product reviews, deli
Digital Analytics Associate at Amazon, India
November 30, 2020 - July 23, 2025Designed and implemented event tracking using Google Tag Manager for key user actions. Analyzed drop-off rates leading to form redesigns. Created centralized Tableau dashboard consolidating marketing and site metrics. Led user journey analysis improving category engagement by 10%. Automated data extracts from Salesforce and GA into Looker Studio dashboards. Supported pricing strategy via competitor web scraping in Python. Improved landing page conversion rates by 14% through A/B testing. Delivered campaign post-mortems and trained junior analysts in Adobe Analytics. Conducted customer sentiment analysis for merchandising insights. Led tag migration during platform re-platforming. Generated SQL reports measuring seasonal campaign results. Analyzed mobile usage patterns influencing design prioritization. Defined loyalty tracking and measured repeat visit impacts. Created KPI dashboards and stakeholder presentations.
Digital Analytics Associate at Amazon, India
November 30, 2020 - July 23, 2025Designed and implemented event tracking using Google Tag Manager for product views, add-to-cart, and checkout. Analyzed checkout drop-off rates leading to form design optimization. Created centralized Tableau dashboard consolidating marketing, sales, and site behavior metrics. Led user journey analysis increasing category engagement by 10%. Automated real-time dashboarding using Salesforce, GA, and Looker Studio. Supported pricing strategies through competitive analysis with Python web scraping. Improved landing page conversion rates by 14% via A/B testing and click map analysis. Delivered campaign post-mortems evaluating segment and product performance. Trained 5 junior analysts on Adobe Analytics tagging and reporting. Conducted customer sentiment analysis for merchandising teams. Led analytics validation during eCommerce re-platforming. Generated SQL reports measuring seasonal campaign effectiveness. Analyzed mobile usage patterns to prioritize responsive design. Defined tracking fo
Digital Analytics Associate at Amazon, India
November 30, 2020 - July 23, 2025Designed and implemented event tracking using Google Tag Manager for key eCommerce actions. Analyzed drop-off rates in multi-step checkout and optimized form design. Created centralized Tableau dashboards consolidating marketing and sales metrics. Led user journey analysis uncovering friction and boosting category engagement by 10%. Automated data extracts for real-time dashboarding. Supported pricing strategies through competitive analysis using Python web scraping. Improved landing page conversion rates by 14% through A/B testing and click map analysis. Delivered post-mortem campaign evaluations. Trained junior analysts in analytics tools. Conducted customer sentiment analysis on product reviews. Led analytics validation and tag migration during eCommerce re-platforming. Generated reports measuring seasonal campaign effectiveness. Analyzed mobile usage patterns informing responsive design updates. Defined tagging for loyalty program tracking and measured impact. Created stakeholder s
Digital Analytics Associate at Amazon, India
November 30, 2020 - July 23, 2025Designed event tracking via Google Tag Manager for eCommerce workflows, optimized forms reducing drop-offs, and consolidated marketing and sales metrics in Tableau dashboards. Led user journey analysis to improve category engagement by 10%. Automated Salesforce and Google Analytics data extracts for real-time dashboards. Supported pricing strategy using Python web scraping, improved landing page conversion rates by 14%, and trained junior analysts in tagging and segmentation. Delivered campaign post-mortems, conducted customer sentiment analysis, and contributed to analytics validation during eCommerce re-platforming.
Digital Analytics Associate at Amazon, India
November 30, 2020 - July 9, 2025Designed and implemented event tracking using Google Tag Manager for product detail views, add-to-cart, and checkout. Analyzed drop-off rates in multi-step checkout using Adobe Analysis Workspace, leading to form design optimization. Created a centralized Tableau dashboard consolidating marketing, sales, and site behavior metrics. Led user journey analysis to uncover navigation friction, resulting in a 10% boost in category engagement. Automated data extracts from Salesforce and GA into Google Sheets for real-time dashboarding via Looker Studio. Supported pricing strategy through competitive analysis using Python web scraping of peer retailers. Improved landing page conversion rates by 14% through layout A/B testing and click map analysis. Delivered campaign post-mortems evaluating performance by segment, product, and traffic source. Trained junior analysts in Adobe Analytics tagging, segmentation, and report building. Conducted customer sentiment analysis on product reviews, deliverin
Education
Post-Graduation Diploma at Lambton College of Applied Arts and Technology
January 1, 2021 - December 31, 2022Bachelor of Technology at JNTU
January 1, 2012 - December 31, 2016Post-Graduation Diploma at Lambton College of Applied Arts and Technology
January 1, 2021 - December 31, 2022Bachelor of Technology at JNTU India
January 1, 2012 - December 31, 2016Post-Graduation Diploma at Lambton College of Applied Arts and Technology
January 1, 2021 - December 31, 2022Bachelor of Technology at JNTU India
January 1, 2012 - December 31, 2016Post-Graduation Diploma at Lambton College of Applied Arts and Technology
January 1, 2021 - December 31, 2022Bachelor of Technology at JNTU India
January 1, 2012 - December 31, 2016Post-Graduation Diploma at Lambton College of Applied Arts and Technology
January 1, 2021 - December 31, 2022Bachelor of Technology at JNTU, India
January 1, 2012 - December 31, 2016Post-Graduation Diploma at Lambton College of Applied Arts and Technology
January 1, 2021 - December 31, 2022Bachelor of Technology at JNTU
January 1, 2012 - December 31, 2016Qualifications
Google Analytics Advanced Certification
June 1, 2023 - June 30, 2023Microsoft Certified: Data Analyst Associate
May 1, 2022 - May 31, 2022Tableau Desktop Specialist
February 1, 2022 - February 28, 2022Advanced SQL for Data Science
January 1, 2022 - January 31, 2022Google Analytics Advanced Certification
June 1, 2023 - June 30, 2023Microsoft Certified: Data Analyst Associate
May 1, 2022 - May 31, 2022Tableau Desktop Specialist
February 1, 2022 - February 28, 2022Advanced SQL for Data Science
January 1, 2022 - January 31, 2022Google Analytics Advanced Certification
June 1, 2023 - June 30, 2023Microsoft Certified: Data Analyst Associate
May 1, 2022 - May 31, 2022Tableau Desktop Specialist
February 1, 2022 - February 28, 2022Advanced SQL for Data Science
January 1, 2022 - January 31, 2022Google Analytics Advanced Certification
June 1, 2023 - June 30, 2023Microsoft Certified: Data Analyst Associate
May 1, 2022 - May 31, 2022Tableau Desktop Specialist
February 1, 2022 - February 28, 2022Advanced SQL for Data Science
January 1, 2022 - January 31, 2022Google Analytics Advanced Certification
June 1, 2023 - June 30, 2023Microsoft Certified: Data Analyst Associate
May 1, 2022 - May 31, 2022Tableau Desktop Specialist
February 1, 2022 - February 28, 2022Advanced SQL for Data Science
January 1, 2022 - January 31, 2022Google Analytics Advanced Certification
June 1, 2023 - June 30, 2023Microsoft Certified: Data Analyst Associate
May 1, 2022 - May 31, 2022Tableau Desktop Specialist
February 1, 2022 - February 28, 2022Advanced SQL for Data Science
January 1, 2022 - January 31, 2022Industry Experience
Financial Services, Retail, Software & Internet, Professional Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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