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Hi, I'm Joana Rodrigues Freire, an SEO Manager and Digital Marketing Specialist based in Madrid, Spain. With extensive experience working for top-tier clients like Samsung and Selectra, I excel at developing effective SEO strategies that drive organic growth and improve digital visibility. I love collaborating with cross-functional teams to implement data-driven optimizations and translate complex SEO insights into actionable business decisions. Throughout my career, I've honed my skills in optimizing web content, conducting technical audits, and managing brand presence across digital channels. I'm passionate about leveraging analytics and SEO best practices to enhance user experience and contribute to my team's success.…Hi, I'm Joana Rodrigues Freire, an SEO Manager and Digital Marketing Specialist based in Madrid, Spain. With extensive experience working for top-tier clients like Samsung and Selectra, I excel at developing effective SEO strategies that drive organic growth and improve digital visibility. I love collaborating with cross-functional teams to implement data-driven optimizations and translate complex SEO insights into actionable business decisions. Throughout my career, I've honed my skills in optimizing web content, conducting technical audits, and managing brand presence across digital channels. I'm passionate about leveraging analytics and SEO best practices to enhance user experience and contribute to my team's success.

Joana Rodrigues Freire

SEO Expert, Digital Marketer, Marketing Strategist, +3

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Hi, I'm Joana Rodrigues Freire, an SEO Manager and Digital Marketing Specialist based in Madrid, Spain. With extensive experience working for top-tier clients like Samsung and Selectra, I excel at developing effective SEO strategies that drive organic growth and improve digital visibility. I love collaborating with cross-functional teams to implement data-driven optimizations and translate complex SEO insights into actionable business decisions. Throughout my career, I've honed my skills in optimizing web content, conducting technical audits, and managing brand presence across digital channels. I'm passionate about leveraging analytics and SEO best practices to enhance user experience and contribute to my team's success.…Hi, I'm Joana Rodrigues Freire, an SEO Manager and Digital Marketing Specialist based in Madrid, Spain. With extensive experience working for top-tier clients like Samsung and Selectra, I excel at developing effective SEO strategies that drive organic growth and improve digital visibility. I love collaborating with cross-functional teams to implement data-driven optimizations and translate complex SEO insights into actionable business decisions. Throughout my career, I've honed my skills in optimizing web content, conducting technical audits, and managing brand presence across digital channels. I'm passionate about leveraging analytics and SEO best practices to enhance user experience and contribute to my team's success.

Available to hire

Hi, I’m Joana Rodrigues Freire, an SEO Manager and Digital Marketing Specialist based in Madrid, Spain. With extensive experience working for top-tier clients like Samsung and Selectra, I excel at developing effective SEO strategies that drive organic growth and improve digital visibility. I love collaborating with cross-functional teams to implement data-driven optimizations and translate complex SEO insights into actionable business decisions.

Throughout my career, I’ve honed my skills in optimizing web content, conducting technical audits, and managing brand presence across digital channels. I’m passionate about leveraging analytics and SEO best practices to enhance user experience and contribute to my team’s success.

Skills

Experience Level

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Portuguese

Fluent

English

Advanced

Spanish; Castilian

Advanced

Work Experience

SEO Specialist at Samsung Iberia – Cheil Spain

March 1, 2024 - July 9, 2025

Supported SEO execution for Samsung Spain and Portugal. Conducted technical audits and improved site structure and indexing. Monitored and analyzed website performance for data-driven optimization. Collaborated with content and development teams to implement SEO best practices.

SEO Manager at Samsung Portugal – Cheil Spain

March 1, 2024 - Present

Developed and executed the 2025 SEO strategy for Samsung Portugal. Managed product launch optimizations, resulting in +30% organic traffic YoY. Created detailed monthly and quarterly performance reports for stakeholders and leadership teams. Presented SEO insights and business impact to local and European teams, influencing strategic decisions. Oversaw cross-functional coordination between content, analytics, and development teams to ensure SEO success.

SEO Specialist at Samsung Iberia – Cheil Spain

March 1, 2024 - July 9, 2025

Supported SEO execution initiatives for Samsung Spain and Portugal. Conducted technical audits and improved site structure and indexing. Monitored and analyzed website performance using data-driven insights. Collaborated with content and development teams to implement SEO best practices effectively.

SEO Manager at Samsung Portugal – Cheil Spain

March 1, 2024 - Present

Developed and executed the 2025 SEO strategy for Samsung Portugal. Managed product launch optimizations which resulted in a 30%+ organic traffic year-over-year increase. Created monthly and quarterly SEO performance reports for stakeholders and leadership teams. Presented SEO insights to local and European teams influencing strategic decisions. Coordinated cross-functional teams including content, analytics, and development to ensure SEO success.

SEO Content Specialist at Selectra - Madrid

August 31, 2022 - July 9, 2025

Created and optimized content focused on energy services. Performed keyword research and content gap analysis. Monitored organic performance and reported on KPIs.

SEO Content Specialist at Selectra - Madrid

August 31, 2022 - July 9, 2025

Created and optimized content focused on energy services. Performed keyword research and content gap analysis to improve organic search rankings. Monitored organic performance and reported key performance indicators to management.

Brand Manager at Minty Square - Oporto

January 31, 2022 - July 9, 2025

Managed brand identity and positioning across digital channels. Led influencer partnerships and social campaigns. Worked closely with designers and developers on UX improvements.

Brand Manager at Minty Square - Oporto

January 31, 2022 - July 9, 2025

Managed brand identity and positioning across digital channels. Led influencer partnerships and social media campaigns. Worked closely with designers and developers to implement UX improvements that enhanced user engagement.

Social Media Manager at SmartKiss - Lisbon

October 31, 2018 - July 9, 2025

Created social media strategies and managed accounts for multiple clients. Analyzed performance metrics to optimize content. Increased engagement through targeted campaigns.

Social Media Manager at SmartKiss - Lisbon

October 31, 2018 - July 9, 2025

Created social media strategies and managed multiple client accounts. Analyzed performance metrics regularly to optimize content and campaigns. Increased audience engagement through targeted campaigns and content optimizations.