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Beth Gallagher

Available to hire

With over 15 years in marketing, I've developed a strong creative vision coupled with a data-driven approach.

About

With over 15 years in marketing, I’ve developed a strong creative vision coupled with a data-driven approach. I specialize in integrated marketing strategy across digital, brand, retail, and social channels to deliver impactful solutions that align with measurable ROI.
Currently, I lead full digital marketing and communications for a leading FMCG cocktail brand in the UK and Europe and manage multi-market digital strategy for a $1B global brand, focusing on social, influencer, e-commerce, CRM, and paid media. I am passionate about driving brand love and commercial growth through integrated campaigns.

  • 13 years' experience
  • Joined July 2025

Industry experience

  • Consumer Goods
  • Retail
  • Media & Entertainment

Work experience· 6 roles

Senior Digital Marketing Manager (Europe) · New Era EuropeFeb 2023 – Jul 2025 · 2 yrs 6 mos

Led a multi-market digital strategy covering social, influencer, e-commerce, CRM, creative, and paid media across five core regions, helping drive brand visibility and engagement for a $1B global brand.

Head of Digital Marketing & PR (UK, Europe & US) · AG Barr, Funkin Cocktails (Alcohol Portfolio)Feb 2023 – Present · 3 yrs 10 mos

Oversee the full digital marketing and communications strategy including social, influencer, shopper, and media for Funkin Cocktails, delivering integrated campaigns that drive brand love and commercial growth within the AG Barr portfolio.

Digital & Creative Campaign Director · B. The Communications AgencyJun 2019 – Jul 2025 · 6 yrs 2 mos

Directed digital and creative campaign initiatives, leading strategy and creative project management for various clients.

Digital & Social Content Director · Village, Creative Communications AgencyDec 2016 – Jul 2025 · 8 yrs 8 mos
Social Media Account Manager · The Digital FairyJan 2014 – Jul 2025 · 11 yrs 7 mos
Trend Forecasting Assistant, Specialising in the Youth & Denim Market · WGSNJul 2013 – Jul 2025 · 12 yrs 1 mo

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