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With over 15 years in marketing, I've developed a strong creative vision coupled with a data-driven approach. I specialize in integrated marketing strategy across digital, brand, retail, and social channels to deliver impactful solutions that align with measurable ROI. Currently, I lead full digital marketing and communications for a leading FMCG cocktail brand in the UK and Europe and manage multi-market digital strategy for a $1B global brand, focusing on social, influencer, e-commerce, CRM, and paid media. I am passionate about driving brand love and commercial growth through integrated campaigns.…With over 15 years in marketing, I've developed a strong creative vision coupled with a data-driven approach. I specialize in integrated marketing strategy across digital, brand, retail, and social channels to deliver impactful solutions that align with measurable ROI. Currently, I lead full digital marketing and communications for a leading FMCG cocktail brand in the UK and Europe and manage multi-market digital strategy for a $1B global brand, focusing on social, influencer, e-commerce, CRM, and paid media. I am passionate about driving brand love and commercial growth through integrated campaigns.

Beth Gallagher

Creative Director, Digital Marketer, Marketing Strategist, +2

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With over 15 years in marketing, I've developed a strong creative vision coupled with a data-driven approach. I specialize in integrated marketing strategy across digital, brand, retail, and social channels to deliver impactful solutions that align with measurable ROI. Currently, I lead full digital marketing and communications for a leading FMCG cocktail brand in the UK and Europe and manage multi-market digital strategy for a $1B global brand, focusing on social, influencer, e-commerce, CRM, and paid media. I am passionate about driving brand love and commercial growth through integrated campaigns.…With over 15 years in marketing, I've developed a strong creative vision coupled with a data-driven approach. I specialize in integrated marketing strategy across digital, brand, retail, and social channels to deliver impactful solutions that align with measurable ROI. Currently, I lead full digital marketing and communications for a leading FMCG cocktail brand in the UK and Europe and manage multi-market digital strategy for a $1B global brand, focusing on social, influencer, e-commerce, CRM, and paid media. I am passionate about driving brand love and commercial growth through integrated campaigns.

Available to hire

With over 15 years in marketing, I’ve developed a strong creative vision coupled with a data-driven approach. I specialize in integrated marketing strategy across digital, brand, retail, and social channels to deliver impactful solutions that align with measurable ROI.
Currently, I lead full digital marketing and communications for a leading FMCG cocktail brand in the UK and Europe and manage multi-market digital strategy for a $1B global brand, focusing on social, influencer, e-commerce, CRM, and paid media. I am passionate about driving brand love and commercial growth through integrated campaigns.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Head of Digital Marketing & PR (UK, Europe & US) at AG Barr, Funkin Cocktails (Alcohol Portfolio)

February 1, 2023 - Present

Oversee the full digital marketing and communications strategy including social, influencer, shopper, and media for Funkin Cocktails, delivering integrated campaigns that drive brand love and commercial growth within the AG Barr portfolio.

Senior Digital Marketing Manager (Europe) at New Era Europe

February 1, 2023 - July 9, 2025

Led a multi-market digital strategy covering social, influencer, e-commerce, CRM, creative, and paid media across five core regions, helping drive brand visibility and engagement for a $1B global brand.

Digital & Creative Campaign Director at B. The Communications Agency

June 1, 2019 - July 9, 2025

Directed digital and creative campaign initiatives, leading strategy and creative project management for various clients.

Digital & Social Content Director at Village, Creative Communications Agency

December 1, 2016 - July 9, 2025

Managed digital and social content creation and strategy, focusing on enhancing client brand presence online.

Social Media Account Manager at The Digital Fairy

January 1, 2014 - July 9, 2025

Managed social media accounts to drive engagement and awareness for clients.

Trend Forecasting Assistant, Specialising in the Youth & Denim Market at WGSN

July 1, 2013 - July 9, 2025

Provided trend forecasting support focused on youth and denim markets.