ME

Marc Enric Vidiella Baños

Available to hire

I am a Marketing and Communication Professional with over 20 years of experience in Product Marketing, Branding, Operational, Strategic, and Digital Marketing.

About

I am a Marketing and Communication Professional with over 20 years of experience in Product Marketing, Branding, Operational, Strategic, and Digital Marketing. Over the years, I’ve developed a strong technological background, working with leading IT companies, and gained extensive experience in analyzing and defining digital strategies, especially in my role as CSO at a digital marketing agency.

Currently, I serve as an E-commerce Specialist for Haas Automation Inc in Europe, where I develop and optimize online sales strategies and marketing automation. I thrive on driving business growth and love connecting technology with marketing to deliver impactful results.

  • 22 years' experience
  • Joined July 2025

Industry experience

  • Software & Internet
  • Manufacturing
  • Consumer Goods
  • Retail
  • Professional Services

Work experience· 13 roles

E-Commerce Specialist · Haas Automation IncJul 2025 – Jul 2025

Reporting to Europe’s CEO and CMO to optimize and develop Tooling Sales across Europe. Responsible for developing and implementing e-commerce strategies, coordinating and executing online marketing campaigns including SEO/SEM, social media, email marketing, and digital advertising. Also monitor website analytics, sales data, and customer behavior for data-driven optimization. Designs and executes marketing automation strategies for all Europe.

Digital Marketing · Festool BarcelonaNov 2023 – Jul 2025 · 1 yr 9 mos

Reporting to Marketing Director in Spain and Digital Marketing Director in HQ to design, develop, and implement full digital strategies for Spain and Portugal markets (B2B & B2C). Responsible for SEO (ON & OFF), SEM, content marketing, social media, lead generation, website development, product marketing elements, translations, events, and trade marketing since 2023.

Chief Strategy Officer · northingADNov 2020 – Jul 2025 · 4 yrs 9 mos

Strategic director of an inbound marketing agency, coordinating teams and managing SEO projects, paid campaigns, community management, media planning, RTB, content marketing, and lead generation.

Head of Marketing · Cadame SL (Tablao Flamenco Cordobes)Apr 2017 – Jul 2025 · 8 yrs 4 mos
Director · Aukera GroupDec 2013 – Jul 2025 · 11 yrs 8 mos
Product Development & Marketing Manager · Anboto Europe SL & Sherpa Europe SLDec 2013 – Jul 2025 · 11 yrs 8 mos
Head of Marketing and Communication · Microcaya SLMar 2011 – Jul 2025 · 14 yrs 5 mos
Product Development & Marketing Manager SaaS · Panda Security HQDec 2009 – Jul 2025 · 15 yrs 8 mos

Education

MBA · ESERP Business School - IESE, Barcelona2003
Bachelor of Science · Queens University of Belfast, Belfast (UK)1998 – 2002
Diplomatura · ESERP Business School, Barcelona1998 – 2002

Certifications and awards· 6

Google Adwords Certification2017
Social Media Management2011
Certification Scrum Manager by SCRUM MANAGER2010
Time Management in IESE Business School2003

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