I am a Marketing and Communication Professional with over 20 years of experience in Product Marketing, Branding, Operational, Strategic, and Digital Marketing. Over the years, I've developed a strong technological background, working with leading IT companies, and gained extensive experience in analyzing and defining digital strategies, especially in my role as CSO at a digital marketing agency. Currently, I serve as an E-commerce Specialist for Haas Automation Inc in Europe, where I develop and optimize online sales strategies and marketing automation. I thrive on driving business growth and love connecting technology with marketing to deliver impactful results.

Marc Enric Vidiella Baños

I am a Marketing and Communication Professional with over 20 years of experience in Product Marketing, Branding, Operational, Strategic, and Digital Marketing. Over the years, I've developed a strong technological background, working with leading IT companies, and gained extensive experience in analyzing and defining digital strategies, especially in my role as CSO at a digital marketing agency. Currently, I serve as an E-commerce Specialist for Haas Automation Inc in Europe, where I develop and optimize online sales strategies and marketing automation. I thrive on driving business growth and love connecting technology with marketing to deliver impactful results.

Available to hire

I am a Marketing and Communication Professional with over 20 years of experience in Product Marketing, Branding, Operational, Strategic, and Digital Marketing. Over the years, I’ve developed a strong technological background, working with leading IT companies, and gained extensive experience in analyzing and defining digital strategies, especially in my role as CSO at a digital marketing agency.

Currently, I serve as an E-commerce Specialist for Haas Automation Inc in Europe, where I develop and optimize online sales strategies and marketing automation. I thrive on driving business growth and love connecting technology with marketing to deliver impactful results.

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Language

Catalan; Valencian
Fluent
Spanish; Castilian
Fluent
English
Advanced

Work Experience

E-Commerce Specialist at Haas Automation Inc
July 31, 2025 - July 9, 2025
Reporting to Europe’s CEO and CMO to optimize and develop Tooling Sales across Europe. Responsible for developing and implementing e-commerce strategies, coordinating and executing online marketing campaigns including SEO/SEM, social media, email marketing, and digital advertising. Also monitor website analytics, sales data, and customer behavior for data-driven optimization. Designs and executes marketing automation strategies for all Europe.
Digital Marketing at Festool Barcelona
November 1, 2023 - July 9, 2025
Reporting to Marketing Director in Spain and Digital Marketing Director in HQ to design, develop, and implement full digital strategies for Spain and Portugal markets (B2B & B2C). Responsible for SEO (ON & OFF), SEM, content marketing, social media, lead generation, website development, product marketing elements, translations, events, and trade marketing since 2023.
Chief Strategy Officer at northingAD
November 1, 2020 - July 9, 2025
Strategic director of an inbound marketing agency, coordinating teams and managing SEO projects, paid campaigns, community management, media planning, RTB, content marketing, and lead generation.
Head of Marketing at Cadame SL (Tablao Flamenco Cordobes)
April 30, 2017 - July 9, 2025
Led a marketing team of 11, coordinated marketing and communication campaigns, spearheaded company’s digital transformation by redesigning processes and implementing software solutions to achieve planned objectives.
Director at Aukera Group
December 31, 2013 - July 9, 2025
Founder and CEO of an online marketing agency offering services including online development, SEM/SEO/ASO, online marketing, and e-commerce internationally for various industries such as food, health, catering, and tourism.
Product Development & Marketing Manager at Anboto Europe SL & Sherpa Europe SL
December 31, 2013 - July 9, 2025
Managed product development and marketing for natural language and artificial intelligence solutions for B2B and B2C markets in Spanish and English-speaking regions. Developed online positioning, lead generation, and user engagement strategies.
Head of Marketing and Communication at Microcaya SL
March 31, 2011 - July 9, 2025
Directed marketing strategies for a medical, diagnostic, analysis, and laboratory equipment distributor. Developed action plans to transform point of sale experience, improving consumer attractiveness and shopping experience.
Product Development & Marketing Manager SaaS at Panda Security HQ
December 31, 2009 - July 9, 2025
Managed product marketing and development of Panda’s Managed Office Protection enterprise cloud solution and TrustlayerMail cloud solution, providing international coverage. Responsibilities included product positioning, lead generation, business intelligence, CRM, pricing, training, customer and sales support.
Product Marketing & Sales Manager at AVG Technologies (Grisoft)
November 1, 2008 - July 9, 2025
Managed product marketing and sales for AVG’s security solutions in LATAM and Spain across online, corporate, retail, and NGO sales channels. Duties included product development, positioning, lead generation, business intelligence, CRM, pricing, training, and trade marketing.
Product Manager Acer Computer at Techdata
December 31, 2006 - July 9, 2025
Handled product management for Acer computer products in wholesale channels, managing pricing policies, stock management, margins, rebates and supporting commercial departments across national channels.
Telesales Bank Cards Manager at Connecta Group
January 31, 2006 - July 9, 2025
Managed production and loyalty platforms for Citibank Credit Cards, leading a team of 60 people and 2 coordinators. Controlled KPIs, developed strategies, managed databases, delivered sales training, and managed production reports.
Marketing Manager (Online) at Offipiso SL
January 31, 2004 - July 9, 2025
Led digital transformation for real estate marketing across 8 offices by implementing online portals and virtual visits, enhancing customer attraction and sales processes.
Marketing Assistant at Ribé Salat Holding
June 30, 2003 - July 9, 2025
Supported Microsoft CRM implementation, reporting, and campaign planning based on extracted data.

Education

MBA at ESERP Business School - IESE, Barcelona
January 1, 2003 - December 31, 2003
Bachelor of Science at Queens University of Belfast, Belfast (UK)
January 1, 1998 - December 31, 2002
Diplomatura at ESERP Business School, Barcelona
January 1, 1998 - December 31, 2002

Qualifications

Google Adwords Certification
January 1, 2017 - December 31, 2017
Social Media Management
January 1, 2011 - December 31, 2011
Certification Scrum Manager by SCRUM MANAGER
January 1, 2010 - December 31, 2010
Time Management in IESE Business School
January 1, 2003 - December 31, 2003
Proficiency Queen’s University of Belfast
January 1, 2002 - December 31, 2002
Semrush Certifications (SEO, Linkbuilding, Content Marketing, Social Media)
January 1, 2020 - December 31, 2023

Industry Experience

Software & Internet, Manufacturing, Consumer Goods, Retail, Professional Services