Available to hire
I am a trilingual marketing and business development professional with a strong focus on luxury and digital sectors. With extensive experience in managing high-profile client communications, strategic partnerships, and marketing campaigns, I bring a wealth of knowledge gained from roles at renowned companies such as BVLGARI, Hermès Group, and Luxury Properties Showcase. I am passionate about crafting engaging experiences and driving growth, particularly in the luxury market.
Fluent in French, English, and Chinese, I enjoy blending my multicultural background with data-driven marketing strategies and creative content creation. Outside of work, I have a keen interest in gemology and Chinese calligraphy, which add a unique dimension to my professional and personal life.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Chinese
Fluent
French
Fluent
English
Advanced
Work Experience
Marketing and BD Manager at Luxury Properties Showcase Ltd., Shanghai, CHINA
February 1, 2018 - PresentDevelop potential business partners (private banks, asset management, law firms, private jet, luxury travel, art galleries, interior design, home deco, luxury brands etc.) who match with targeted clients of LPS (High Net Worth Individuals). Build win-win partnership with business partners, organize Investment Forums, Art Collection, or Luxury Travel cocktail events with over 1,000 HNWI attendees by invitation only. Manage marketing and communication for business partnerships. Maintain relationships with high net worth individuals via online and offline operations such as magazine, email, phone, visits, and events. Coordinate VIP events in Shanghai Exhibitions Center with over 10,000 HNWIs, with more than 10% possible buyers signing contracts.
Assistant To The Board at Golden Partners Equity Investment Management Co.
February 28, 2018 - July 9, 2025Maintain relationship with high net worth clients and business partners. Strengthen communication and business activities between GP and shareholders. Coordinate events in France and Switzerland, arrange VIP visits, manage CEO's agenda, meetings, and trips.
Assistant to Hermès Maison Director at Hermès China, Shanghai, CHINA
October 31, 2016 - July 9, 2025Monitor and analyse daily sales, sales KPI, store performance, and T&E budget allocations for the store with 72 headcounts. Initiate and follow-up on CRM-related projects such as WeChat and storytelling, improving Mystery Shopper evaluation. Coordinate with service and PR teams for event organization including VIP contacts, invitations, RSVP, and media interviews. Manage customer complaints and VIP relationship issues.
Head of Marketing and BD - China at Fashion Group Chinese Representative Office, Shanghai, CHINA
February 28, 2014 - July 9, 2025Business Development and Digital Marketing. Develop and manage marketing campaigns including co-marketing and partnerships with more than 25 fashion events per year (Fashion Week, shows, government associations, schools etc.). Received over 20,000 potential clients resulting in 100% subscribers and 1% corporate members. Analyze traffic and sales data to improve sales, visual merchandising, and customer experience. Increase website traffic via digital channels like SEO, WeChat, and Weibo. Build CRM databases and review customer feedback. Oversee e-commerce functionality, customer payments, order monitoring, and fraud issues. Plan budgets and supervise office operations with staff training and support.
Marketing and BD Manager - China at Fashion Group, Paris, FRANCE
January 31, 2012 - July 9, 2025Created Chinese websites, translated content, and adapted for Chinese netizens. Launched daily newsletters for members and edited content. Handled and resolved customer requests, questions, and complaints. Explored potential partners for maximizing audience via online and offline methods including Fashion Week and shows. Initiated and created the Chinese Representative Office for the company.
Marketing and BD Manager at Luxury Properties Showcase Ltd., Shanghai, CHINA
February 1, 2018 - PresentDeveloped potential business partners including private banks, asset management, law firms, private jet, luxury travel, art galleries, interior design, home deco, luxury brands to match with targeted clients of LPS (High Net Worth Individuals). Built win-win partnerships by organizing events like Investment Forum, Art Collection, and Luxury Travel cocktail with over 1000 HNWI attendees. Managed marketing and communication for business partnerships and maintained relationships with personal guests via online and offline operations. Coordinated VIP events with more than 10,000 high net worth individuals, achieving over 10% contract signing rate.
Assistant To The Board at Golden Partners Equity Investment Management Co.
February 28, 2018 - July 9, 2025Maintained relationships with high net worth clients and business partners. Strengthened communication and business activities between GP and shareholders. Coordinated events in France and Switzerland, including VIP visits, CEO's agenda, meetings, and trips.
Assistant to Hermès Maison Director at Hermès China, Shanghai, CHINA
October 31, 2016 - July 9, 2025Monitored and analyzed daily sales, KPI, store performance, and budget allocations for a 72-headcount store. Led CRM-related projects such as WeChat, Story-telling and H-Smile, improving Mystery Shopper evaluations. Prepared and coordinated events with service and PR teams including VIP invitations and media interviews. Handled customer complaint issues and VIP relationship management.
Head of Marketing and BD - China at Fashion Group Chinese Representative Office, Shanghai, CHINA
February 28, 2014 - July 9, 2025Developed and managed marketing campaigns including co-marketing and tie-ups with over 25 fashion professional events yearly. Achieved over 20,000 subscribers with a 100% subscription rate and 1% corporate members subscribing to paid services. Analyzed traffic and sales data to enhance marketing efforts and customer experience. Increased website traffic via digital channels like SEO, WeChat, and Weibo. Built and monitored CRM database, supervised e-commerce operations, managed payment accounts, fraud issues, project executions, and reported regularly to management. Planned and supervised budgets and office operations, providing training and support.
Marketing and BD Manager - China at Fashion Group, Paris, FRANCE
January 31, 2012 - July 9, 2025Created Chinese websites and adapted content for Chinese netizens. Launched daily newsletters, handled customer requests and complaints, explored potential partners to expand audience via online and offline operations including Fashion Week and shows. Initiated and created the Chinese Representation Office.
High Jewelry & Watch Specialist at BVLGARI | LVMH
December 31, 2022 - July 9, 2025Led client communication for High Jewelry in China, successfully orchestrating events and product selection, resulting in over €4.5 million in revenue. Negotiated and managed partnerships with renowned institutions such as HSBC, Credit Suisse, JPMorgan, Ferrari Car Club, Ferretti Yachts Group for the High Jewelry Event 2022 "Eden – The Garden of Wonders" in Shanghai and Beijing. Created and curated content for Bulgari Greater China top sales club's social media, overseeing the entire content creation process from conception to traffic analysis.
Business Development and Marketing Manager at LUXURY PROPERTIES SHOWCASE (LPS)
December 31, 2022 - July 9, 2025Developed exclusive strategic partnerships, including Investment Forum, Art Collection, and Luxury Travel, attracting over 12,500 HNWIs and achieving €10 million in bi-annual revenue. Contributed to major bi-annual events in Shanghai and Beijing, involving 260+ commercial and media partners targeting HNWI clientele. Regularly analyzed the database to maintain client quality through online and offline operations (magazine, emails, phone, visits, events, etc.).
Assistant To Hermès Maison Director at HERMÈS GROUP
December 31, 2016 - July 9, 2025Analyzed daily sales (€10 million/month), sales KPIs, store performance, and budget allocation for the Maison (72 employees). Initiated and monitored CRM projects in the Maison (e.g., WeChat, Story-telling, H-Smile), improving Mystery Shopper results by +20 points. Coordinated with Customer Service and PR teams for event preparation, including targeted VIP selection. Managed VIP customer complaints, preserving robust relationships and implementing preventive measures to mitigate potential risks.
Head of the Representative Office at FASHION GROUP: FashionJobs | FashionMag | FashionNetwork.com
December 31, 2014 - July 9, 2025Boosted website traffic by over 150% through strategic SEO, paid media campaigns, and social media efforts (WeChat, Weibo). Founded and directed the representation office in Shanghai, collaborating with over 25 annual events, resulting in over 20,000 subscribers and 1,000 clients converted to paid services. Managed advertising campaigns and partnerships with professional events like Fashion Week, runway shows, government associations, and schools. Improved sales, visual merchandising, and customer experience significantly.
China Market Manager at FASHION GROUP
December 31, 2011 - July 9, 2025Created and adapted websites for the Chinese market. Launched daily newsletters for members and edited content. Handled and resolved customer inquiries, requests, and complaints. Identified and explored partners to maximize online and offline audience reach. Initiated and established the Representation Office in China for the company.
Apprenticeship in Sales and Marketing
December 31, 2009 - July 9, 2025Promoted and facilitated sales during events to fashion, luxury, and beauty professionals.
Education
Master at ESM-A Business School, Paris, FRANCE
September 1, 2007 - June 30, 2009Bachelor at University of La Rochelle, FRANCE
September 1, 2004 - June 30, 2007Master at ESM-A Business School, Paris, FRANCE
September 1, 2007 - June 30, 2009Bachelor at University of La Rochelle, FRANCE
September 1, 2004 - June 30, 2007Executive Specialized Master at ESSEC Business School, Paris
January 1, 2023 - December 31, 2025Master at ESM-A Business School, Paris
January 1, 2007 - December 31, 2009LEA Business in Asia at University of La Rochelle
January 1, 2004 - December 31, 2007Qualifications
Certified Gemologist
January 11, 2030 - July 9, 2025Industry Experience
Real Estate & Construction, Financial Services, Retail, Travel & Hospitality, Media & Entertainment, Consumer Goods
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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