Senior Designer (promoted from Junior Designer in 2022) at Studio Safar s.a.l

• Led branding and communication strategy for global clients in diverse sectors (France, Switzerland, UAE, Saudi Arabia, Canada, South Africa). • Managed project timelines, stakeholder communication, and cross-functional teams from concept through execution. • Developed brand guidelines and internal communication materials (corporate-facing pitch decks, decks, templates) to support client marketing teams. • Created strategic content frameworks for campaigns aligned with clients’ business objectives. • Partnered with marketing, art direction, and business stakeholders to translate complex ideas into accessible, strategically aligned visual formats. • Worked closely with art directors and marketing teams to ensure consistent visual identity across deliverables. • Coordinated multidisciplinary teams (editorial, tech, marketing) to deliver high-quality outputs. • Oversaw junior designers and freelancers, maintaining high standards in quality and delivery. • Optimized cross-team collaboration by integrating Figma and Notion workflows for feedback, versioning, and streamlined project delivery. • Designed print and digital assets including newsletters, campaign visuals, brochures, social media content, websites, posters, and lookbooks. • Managed multiple projects (4–6 concurrently), presenting concepts and refining deliverables in close collaboration with clients.

Junior Designer at Studio Safar s.a.l

Designed print and digital assets including newsletters, campaign visuals, brochures, social media content, websites, posters, and lookbooks. Managed multiple projects concurrently while presenting concepts and refining deliverables in collaboration with clients.

Art Director & Editorial Board Member at Journal Safar s.a.l

Directed visual concepts and cover designs in alignment with editorial strategy for the publication. Managed layout design and coordinated contributors to best represent content.

Visual Design & Creative Strategy (Freelance Graphic Designer) at Freelance

Developed brand identities, social campaigns, and communication strategies. Produced brand guidelines, press kits, and social playbooks. Consulted clients on brand positioning, storytelling, and multi-channel content planning.

UX/UI Designer, Photographer and Consultant at Taccato, Online Music School

• Designed UX/UI flows, responsive web layouts, and brand visuals to enhance user experience and engagement. • Collaborated with developers and educators to ensure seamless interface usability.