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Hi, I'm Natallia Rezkova, a performance-oriented Digital Marketing Specialist with over 10 years of experience working on international B2C and B2B projects in pharma, health, e-commerce, and tech sectors. I enjoy designing and executing full-funnel digital strategies that align with business goals, whether on the agency or client side. I'm passionate about using data-driven approaches and AI tools to optimize marketing campaigns and drive growth. I’m confident collaborating with cross-functional teams, managing budgets, and leading multi-channel campaigns. Staying curious and continuously improving my skills in areas like AI integration and mobile app marketing keeps me motivated. If you’re looking for someone who combines creativity with analytical skills and a structured approach, I’d love to connect.…Hi, I'm Natallia Rezkova, a performance-oriented Digital Marketing Specialist with over 10 years of experience working on international B2C and B2B projects in pharma, health, e-commerce, and tech sectors. I enjoy designing and executing full-funnel digital strategies that align with business goals, whether on the agency or client side. I'm passionate about using data-driven approaches and AI tools to optimize marketing campaigns and drive growth. I’m confident collaborating with cross-functional teams, managing budgets, and leading multi-channel campaigns. Staying curious and continuously improving my skills in areas like AI integration and mobile app marketing keeps me motivated. If you’re looking for someone who combines creativity with analytical skills and a structured approach, I’d love to connect.

Natallia Rezkova

Digital Marketer, Marketing Strategist, Performance Marketer, +3

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Hi, I'm Natallia Rezkova, a performance-oriented Digital Marketing Specialist with over 10 years of experience working on international B2C and B2B projects in pharma, health, e-commerce, and tech sectors. I enjoy designing and executing full-funnel digital strategies that align with business goals, whether on the agency or client side. I'm passionate about using data-driven approaches and AI tools to optimize marketing campaigns and drive growth. I’m confident collaborating with cross-functional teams, managing budgets, and leading multi-channel campaigns. Staying curious and continuously improving my skills in areas like AI integration and mobile app marketing keeps me motivated. If you’re looking for someone who combines creativity with analytical skills and a structured approach, I’d love to connect.…Hi, I'm Natallia Rezkova, a performance-oriented Digital Marketing Specialist with over 10 years of experience working on international B2C and B2B projects in pharma, health, e-commerce, and tech sectors. I enjoy designing and executing full-funnel digital strategies that align with business goals, whether on the agency or client side. I'm passionate about using data-driven approaches and AI tools to optimize marketing campaigns and drive growth. I’m confident collaborating with cross-functional teams, managing budgets, and leading multi-channel campaigns. Staying curious and continuously improving my skills in areas like AI integration and mobile app marketing keeps me motivated. If you’re looking for someone who combines creativity with analytical skills and a structured approach, I’d love to connect.

Available to hire

Hi, I’m Natallia Rezkova, a performance-oriented Digital Marketing Specialist with over 10 years of experience working on international B2C and B2B projects in pharma, health, e-commerce, and tech sectors. I enjoy designing and executing full-funnel digital strategies that align with business goals, whether on the agency or client side. I’m passionate about using data-driven approaches and AI tools to optimize marketing campaigns and drive growth.

I’m confident collaborating with cross-functional teams, managing budgets, and leading multi-channel campaigns. Staying curious and continuously improving my skills in areas like AI integration and mobile app marketing keeps me motivated. If you’re looking for someone who combines creativity with analytical skills and a structured approach, I’d love to connect.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Work Experience

Digital Marketing Manager at FMCG Distributor

February 28, 2025 - July 9, 2025

Led development and promotion of medical devices across EU markets through digital and performance marketing strategies. Launched digital campaigns increasing purchases by 45% and enhancing brand awareness. Delivered first online sales of medical devices and OTC products in Poland. Optimized advertising budgets and channels, reducing CPA and increasing ROI. Conducted market research and developed go-to-market strategy for new markets. Managed e-commerce marketing plans including Google Ads, Meta Ads, and Google Shopping. Oversaw website and landing page development with analytics setup, executed influencer campaigns and social media marketing, and collaborated closely with sales teams to align lead generation strategies. Successfully executed multi-channel campaigns combining online and offline promotion.

Senior Digital Marketing Specialist at LAMYRA LLP

June 30, 2024 - July 9, 2025

Developed and implemented new website and landing pages resulting in significant increases in user engagement and time spent on site. Led online promotion strategies for vitamins, boosting branded inquiries by over 500%. Created advertising strategies that increased organic traffic by 60% and branded requests by 94%. Managed media agencies and advertising budgets, executed and optimized campaigns across Google Ads, Facebook Ads and others. Managed overall digital channel activities including SEO, content marketing, paid social networks, influencers, programmatic advertising, and multimedia. Prepared reports using Google Analytics to evaluate campaign results and tested new advertising formats and landing pages.

Traffic Manager at Hearst Shkulev Media

July 31, 2016 - July 9, 2025

Managed online banner advertising including technical setup, placement, and management. Analyzed site attendance and views using analytics systems. Developed training programs and led development and training processes. Coordinated closely with sales departments to support advertising efforts.

Digital Marketing Manager at FMCG Distributor

February 28, 2025 - July 9, 2025

Led development and promotion of medical devices across EU markets through digital and performance marketing strategies. Launched digital campaigns that increased purchases by 45% and enhanced brand awareness. Delivered first online sales of medical devices and OTC products in Poland. Optimized advertising budgets and channels to reduce CPA and increase ROI. Conducted market research and developed go-to-market strategies. Created and implemented e-commerce marketing plans (Google Ads, Meta Ads, Google Shopping). Supervised website and landing page development; managed analytics setup (GA4, GTM) and dashboards. Planned and executed influencer campaigns and social media strategies, growing TikTok and YouTube channels. Managed technical setups for online banners, prepared traffic reports, developed training materials, and collaborated closely with sales for campaign alignment. Executed multi-channel online and offline promotion strategies.

Senior Digital Marketing Specialist at LAMYRA LLP

June 30, 2024 - July 9, 2025

Developed and implemented new website and landing page increasing user time on site 2.5 times and product page engagement 9-fold. Managed online promotion strategy for vitamins leading to a 544% increase in branded inquiries and grew organic traffic by 60%. Created and optimized advertising campaigns across Google Ads, Facebook Ads and other platforms. Managed media agencies, budgets, and digital channel activities including SEO, content marketing, partnerships, paid social networks, influencers, and programmatic advertising. Analyzed marketing campaign results with Google Analytics and developed reports. Introduced new advertising formats including landing pages and ideas testing.

Traffic Manager at Hearst Shkulev Media

July 31, 2016 - July 9, 2025

Prepared, placed, and managed online banner advertising. Analyzed site attendance and view statistics using analytics systems. Designed training programs and led development and training processes. Coordinated with sales department.