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I’m passionate about the intersection of digital marketing and data analysis. With a strong foundation in Python programming and a deep curiosity for emerging marketing trends, I aim to become a well-rounded professional who combines creative intuition with analytical insight.…

Yichen Li

Affiliate Marketer, Digital Marketer, Marketing Analyst, +1

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I’m passionate about the intersection of digital marketing and data analysis. With a strong foundation in Python programming and a deep curiosity for emerging marketing trends, I aim to become a well-rounded professional who combines creative intuition with analytical insight.…

Available to hire

I’m passionate about the intersection of digital marketing and data analysis. With a strong foundation in Python programming and a deep curiosity for emerging marketing trends, I aim to become a well-rounded professional who combines creative intuition with analytical insight.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Chinese

Fluent

English

Fluent

Dutch

Beginner

Japanese

Beginner

Work Experience

Performance Marketing Intern at Click Crew Media

July 31, 2025 - July 9, 2025

Created, tracked, and managed €20K+ monthly spend campaigns across paid-media platforms, optimizing campaigns across 30+ geos and devices. A/B tested 500+ ad creatives, achieving 5%+ CTR and 30% CVR through iterative creative and bidding strategies. Scaled top-performing ads by reallocating budgets based on ROI and AP metrics. Supported the automation pipeline of tracking workflows using Google Sheets + Voluum, reducing manual work by ~70%.

Marketing Analysis Thesis Intern at Blue Field Agency

July 31, 2024 - July 9, 2025

Analyzed 306 days of campaign data using Google Analytics, Power BI, and Shopify. Developed a Marketing Mix Modeling (MMM) framework to predict and optimize engaged sessions and conversion rates. Proposed reallocation of budget based on marginal return modeling and diminishing effect analysis. Developed an automated, data-driven process, cutting routine decision-making time by 50–60%.

Marketing Strategy Intern at ANSANA

July 31, 2023 - July 9, 2025

Developed a data-backed go-to-market strategy across 11 EU/US pharmaceutical markets. Analyzed 10+ performance indicators to guide targeting and marketing strategy. Identified market trends and high-ROI markets using a weighted scoring model to rank market potential and inform campaign targeting.

Business Analysis Intern at ALIBABA

July 31, 2022 - July 9, 2025

Analyzed 100K+ user sessions across 5+ channels and key funnel drop-offs, proposed optimizations. Delivered weekly KPI reports enhancing marketing decisions. Collaborated on a new channel partnership model projected to boost engagement by 15% and cut CAC by 12%.

Performance Marketing Intern at Click Crew Media

July 31, 2025 - July 9, 2025

Created, tracked, and managed €20K+ monthly spend campaigns across paid-media platforms, optimizing campaigns across 30+ geos and devices. A/B tested 500+ ad creatives, achieving 5%+ CTR and 30% CVR (vs. ~2.5% / ~9% industry average) through iterative creative and bidding strategies. Scaled top-performing ads by reallocating budgets based on ROI and AP metrics. Supported the automation pipeline of tracking workflows using Google Sheets and Voluum, reducing manual work by approximately 70%.

Marketing Analysis Thesis Intern at Blue Field Agency

July 31, 2024 - July 9, 2025

Analyzed 306 days of campaign data using Google Analytics, Power BI, and Shopify. Developed a Marketing Mix Modeling (MMM) framework to predict and optimize engaged sessions and conversion rate. Proposed reallocation of budget based on marginal return modeling and diminishing effect analysis. Developed an automated, data-driven process, cutting routine decision-making time by 50-60%.

Marketing Strategy Intern at ANSANA

July 31, 2023 - July 9, 2025

Developed a data-backed go-to-market strategy across 11 EU/US pharmaceutical markets. Analyzed 10+ performance indicators to guide targeting and marketing strategy. Identified market trends and high-ROI markets, using a weighted scoring model to rank market potential and inform campaign targeting.

Business Analysis Intern at ALIBABA

July 31, 2022 - July 9, 2025

Analyzed 100K+ user sessions in 5+ channels and key funnel drop-offs, and proposed optimizations. Delivered weekly KPI reports (e.g., session-to-purchase rate, bounce rate), enhancing marketing decisions. Collaborated on a new channel partnership model, projected to boost engagement by 15% and cut CAC by 12%.