Available to hire
Hi, I’m Elvira Martín Cañamero, a Senior Product Manager with over twenty years of experience in digital product management, online marketing, and business development. I’ve worked primarily in the ad-tech, ecommerce, search, and media sectors, focusing on driving consumer and business growth through experimentation, data-driven decision making, and innovative solutions. I’m passionate about collaborating with cross-functional teams to deliver impactful products and features.
Throughout my career, I’ve had the opportunity to lead global teams and launch successful products such as personalized shopping services and monetization platforms. I enjoy leveraging data insights and my digital marketing expertise to optimize user engagement and revenue. I am looking forward to new challenges that allow me to continue growing and making a difference.
If you find my profile of interest, I’d love to speak.
Thanks,
Elvira
Experience Level
Language
Spanish; Castilian
Fluent
English
Fluent
French
Beginner
Work Experience
Senior Global Product Manager, E-commerce at Microsoft
March 31, 2024 - July 9, 2025Launched and scaled a personalized shopping service for MSN & Bing Search reaching 3.5 million daily users across fifteen markets. Leveraged data and market research to define the product vision and collaborated closely with Design and Engineering teams to prototype and validate MVP. Increased daily active users twentyfold in 1.5 years and improved conversion rates by 50% through 25 new features. Led a team of 4 PMs delivering over 200 shopping calendar experiences annually, contributing significantly to user reach and conversion goals.
Senior Global Product Manager, E-commerce at Microsoft
March 31, 2024 - July 9, 2025Launched and scaled the personalized shopping service in MSN & Bing Search, achieving 3.5 million daily active users across fifteen top markets. Utilized market research data to develop the product vision and collaborated with design and engineering teams to prototype and validate the MVP. Increased daily active users twentyfold in 1.5 years by optimizing search queries, experimenting with entry points and rewards, and leveraging digital marketing strategies. Owned the product roadmap and rolled out 25 features that increased conversion rates by 50%. Led a team of 4 PMs to deliver over 200 shopping calendar experiences annually, contributing to a 40% share in user reach and conversion targets.
Senior Global Product Manager, E-commerce at Microsoft
March 31, 2024 - July 9, 2025Launched and scaled the personalized shopping service in MSN & Bing Search, achieving 3.5 million daily active users in fifteen top markets. Used market research data to formulate product vision and collaborated on MVP development. Increased DAU twentyfold in 1.5 years through optimization and digital marketing strategies. Owned the product roadmap, delivering 25 new features that increased conversion rates by 50%. Led a team of 4 PMs delivering over 200 shopping calendar experiences annually, contributing to 40% share of user reach and conversion targets.
Senior Global Product Manager, Ad-Tech at Microsoft
October 1, 2020 - July 9, 2025Generated an incremental $400 million in annual advertising revenue by introducing new revenue streams and optimizing display advertising. Led cross-functional teams across fifty-three markets to execute monetization plans. Partnered with Engineering and Data Science to develop proprietary ads mediation and RTB platforms optimizing media inventory. Successfully onboarded thirteen new regional advertising partners, achieving over 20% YoY revenue growth for MSN browse, apps, and distribution.
Senior Global Product Manager, Ad-Tech at Microsoft
October 1, 2020 - July 9, 2025Delivered $400 million in incremental annual advertising revenue by 2020 through introducing new revenue streams including native, affiliates, and direct sold demand, alongside optimizing display advertising. Led a cross-functional team spanning regional PMs, business development, engineering, and media teams across 53 markets for monetization plan execution. Collaborated with engineering and data science teams to develop proprietary services for Ads Mediation and RTB platform, optimizing media inventory. Onboarded 13 new regional advertising partners, boosting inventory quality and revenue by over 20% year-on-year.
Senior Global Product Manager, Ad-Tech at Microsoft
October 1, 2020 - July 9, 2025Achieved incremental $400 million in annual ad revenue by introducing new revenue streams and optimizing display. Led cross-functional teams across 53 markets on monetization execution. Partnered with Engineering and Data Science teams to develop proprietary ad mediation and RTB platform, optimizing media inventory. Onboarded 13 regional advertising partners, improving inventory quality and revenue growth by over 20% YoY for MSN browse, apps, and distribution partners.
Global Product Manager at Microsoft
February 1, 2016 - July 9, 2025Improved the MSN Money vertical by redesigning the UX and adding 13 new features, increasing daily active users by 50%. Onboarded Refinitiv (now LSEG) and 50+ global media brands into the finance news feed, boosting data freshness, user retention, and customer lifetime value significantly.
Global Product Manager at Microsoft
February 1, 2016 - July 9, 2025Improved user experience for MSN Money verticals, increasing daily active users by 50% through a UX redesign introducing 13 new features. Onboarded Refinitiv and 50+ global media brands into the finance news feed, enhancing data freshness, user retention, and customer lifetime value with double-digit year-on-year growth.
Global Product Manager at Microsoft
February 1, 2016 - July 9, 2025Enhanced user experience for MSN Money vertical through UX redesign and 13 new features, increasing DAU by 50%. Onboarded Refinitiv and 50+ top global media brands into finance news feed, improving data freshness, user retention, and customer lifetime value significantly.
PMO, Technical Program Manager at Microsoft
September 1, 2013 - July 9, 2025Managed the release of four Bing Apps across fifty-two markets for Windows 8, coordinating multiple stakeholders. Led MSN data and CMS platform migrations, aligning Engineering and Media teams to meet deadlines. Onboarded 100+ media brands into Microsoft Content Platform across several countries and implemented a new operational process that improved time-to-market feature adoption by 40% and reduced engineering costs by 20%, which was adopted globally.
PMO, Technical Program Manager at Microsoft
September 1, 2013 - July 9, 2025Managed release of four Bing Apps across 52 markets for Windows 8 launch, coordinating communications with cross-regional stakeholders. Oversaw MSN data and CMS platform migrations, aligning engineering and media teams. Onboarded 100+ media brands into the Microsoft Content Platform across Spain, Portugal, Israel, and South Africa. Designed an operational process that improved time-to-market feature adoption by 40%, reduced engineering costs by 20%, and was adopted globally.
PMO, Technical Program Manager at Microsoft
September 1, 2013 - July 9, 2025Managed release of 4 Bing Apps across 52 markets for Windows 8 launch, ensuring deadlines through effective cross-regional communication. Managed data and CMS platform migrations aligning Engineering and Media teams. Onboarded 100+ media brands into Microsoft Content Platform across multiple countries. Designed operational process improving time-to-market feature adoption by 40% and reducing engineering costs by 20%, adopted globally.
Online Marketing and CRM Executive at VisitBritain
April 1, 2009 - July 9, 2025Managed consumer websites, micro-sites, and CRM programs in Spain. Oversaw SEO, SEM, social media, budget control, and performance marketing campaigns with agencies. Developed strategic brand partnerships with major commercial brands to enhance user reach and conversion through co-branded campaigns.
Online Marketing and CRM Executive at VisitBritain
April 1, 2009 - July 9, 2025Managed consumer websites, microsites, and CRM programs in Spain, optimizing online presence including SEO, SEM, social media, and blogs. Controlled marketing budgets and campaign performances with agencies, managing creatives, branding, media planning, and buying. Developed strategic brand partnerships with EMI, Sony, MTV, Beefeater, Liverpool FC, enhancing user reach and conversion through co-branded campaigns.
Online Marketing and CRM Executive at VisitBritain
April 1, 2009 - July 9, 2025Managed consumer websites, microsites, and CRM program in Spain, optimizing SEO, SEM, social media, and blogs. Controlled marketing budget and campaigns with agencies, overseeing creatives, branding, media planning and buying, consistently exceeding targets. Developed strategic commercial brand partnerships to optimize user reach and conversion through co-branded campaigns.
Education
Bachelor of Arts at University of Salamanca
January 1, 1999 - December 31, 1999Bachelor of Arts at University of Salamanca
January 1, 1999 - December 31, 1999Bachelor of Arts at University of Salamanca
January 1, 1995 - December 31, 1999Qualifications
Certified Scaled Agile Framework SAFe® 6 Product Owner / Product Management
January 1, 2025 - January 31, 2025AI Fluency, Microsoft SkillUp
January 1, 2024 - December 31, 2024RTB and Programmatic Advertising, IAB Spain
May 1, 2018 - May 31, 2018Certified Scaled Agile Framework SAFe® 6 Product Owner / Product Management
January 1, 2025 - January 1, 2025AI Fluency, Microsoft SkillUp
January 1, 2024 - January 1, 2024RTB and Programmatic Advertising, IAB Spain
May 1, 2018 - May 1, 2018Executive Program, Innovation Management
January 1, 2021 - December 31, 2021Certified Scaled Agile Framework SAFe® 6 Product Owner / Product Management
January 1, 2025 - December 31, 2025AI Fluency
January 1, 2024 - December 31, 2024RTB and Programmatic Advertising
May 1, 2018 - December 31, 2018Industry Experience
Software & Internet, Media & Entertainment, Financial Services, Retail, Travel & Hospitality
Experience Level
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