Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

With over 8 years of hands-on digital marketing experience specializing in performance channels like Google Ads and SEO, I am equipped to elevate brand awareness and drive significant lead generation. I excel at creating and executing data-backed campaigns, from compelling copy to landing page optimization, ensuring maximum ROI. I thrive on translating strategic objectives into tangible outcomes through proactive, results-driven execution. You can check out my portfolio: _Website not available. Sign in: https://www.twine.net/signup_…With over 8 years of hands-on digital marketing experience specializing in performance channels like Google Ads and SEO, I am equipped to elevate brand awareness and drive significant lead generation. I excel at creating and executing data-backed campaigns, from compelling copy to landing page optimization, ensuring maximum ROI. I thrive on translating strategic objectives into tangible outcomes through proactive, results-driven execution. You can check out my portfolio: _Website not available. Sign in: https://www.twine.net/signup_

Irena Drmać

Digital Marketer, Marketing Strategist, SEO Expert, +2





With over 8 years of hands-on digital marketing experience specializing in performance channels like Google Ads and SEO, I am equipped to elevate brand awareness and drive significant lead generation. I excel at creating and executing data-backed campaigns, from compelling copy to landing page optimization, ensuring maximum ROI. I thrive on translating strategic objectives into tangible outcomes through proactive, results-driven execution. You can check out my portfolio: _Website not available. Sign in: https://www.twine.net/signup_…With over 8 years of hands-on digital marketing experience specializing in performance channels like Google Ads and SEO, I am equipped to elevate brand awareness and drive significant lead generation. I excel at creating and executing data-backed campaigns, from compelling copy to landing page optimization, ensuring maximum ROI. I thrive on translating strategic objectives into tangible outcomes through proactive, results-driven execution. You can check out my portfolio: _Website not available. Sign in: https://www.twine.net/signup_

Available to hire

With over 8 years of hands-on digital marketing experience specializing in performance channels like Google Ads and SEO, I am equipped to elevate brand awareness and drive significant lead generation. I excel at creating and executing data-backed campaigns, from compelling copy to landing page optimization, ensuring maximum ROI. I thrive on translating strategic objectives into tangible outcomes through proactive, results-driven execution. You can check out my portfolio: Website not available. Sign in: https://www.twine.net/signup

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Bosnian

Advanced

English

Fluent

Work Experience

Digital Marketing Specialist at ZenDev d.o.o

June 1, 2020 - Present

Improved year-over-year organic search performance (SEO), increasing new users by up to 50% and drove a 40% increase in purchase key events for Hidroxa. Managed and optimized Google Ads campaigns across multiple EU and UK markets. Implemented conversion tracking to measure ROI and optimize campaigns based on performance data. Oversaw various digital marketing activities including website management, content strategy, social media channel management, and multi-regional SEO efforts. Developed targeted B2B Google Ads campaigns focused on lead generation achieving a 5.79% CTR and 15 conversions at an average cost per lead of ~€264. Managed internal project (Flightcomp), achieving a peak performance with a 6.35% CTR and 132 conversions at ~€53 cost per conversion. Led strategy and performance meetings with clients and internal teams.

Digital Marketing & Account Manager at Supersoft d.o.o.

May 31, 2020 - July 9, 2025

Managed key client accounts including commercial negotiations and ensuring client needs were met. Developed and executed digital marketing strategies primarily focusing on social media (organic and paid via Facebook Ads) and SEO to align with brand identity and goals. Created and optimized engaging content across social media, websites, and partner products. Managed online community engagement, customer communications, and reputation management. Performed web administration, content optimization, and marketing graphics creation while collaborating cross-functionally with sales and customer service teams.

Digital Marketing Specialist at ZenDev d.o.o

June 1, 2020 - Present

Improved year-over-year organic search performance (SEO), increasing new users by up to 50% and driving a 40% increase in the volume of purchase key events for Hidroxa. Managed and optimized Google Ads for multiple EU and UK markets. Implemented conversion tracking to measure ROI and optimize campaigns based on performance data. Oversaw website management (Magento admin panel), content strategy and creation (SEO-optimized blogs, social media posts, video production, graphics), and social media channel management. Enhanced multi-regional SEO presence using Google Search Console and Ahrefs for performance tracking and strategy refinement. Developed and managed targeted B2B Google Ads campaigns focused on lead generation, achieving a 5.79% CTR and delivering 15 conversions (leads) at an average cost per lead of ~€264. Led client/internal strategy and performance discussions.

Digital Marketing & Account Manager at Supersoft d.o.o.

May 31, 2020 - September 11, 2025

Managed key client/partner accounts, negotiating commercial terms and ensuring needs were met. Developed and executed digital marketing strategies, primarily focusing on social media (organic & paid via Facebook Ads) and SEO to align with brand identity and goals. Created, published, and optimized engaging content across social media, websites (including SEO-focused blogs), and partner products. Managed online community engagement, customer communications, and reputation management; performed web administration, content optimization, and created marketing graphics; collaborated cross-functionally (sales, customer service) to ensure brand consistency and service delivery.