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Hi, I'm Inessa, a Marketing Director with a passion for building impactful acquisition systems and scaling innovative SaaS, HealthTech, and EdTech companies. Over the years, I've successfully led campaigns across multiple countries, developed AI-powered marketing infrastructures, and built marketing teams from scratch. I thrive on data-driven strategies and creating user journeys that drive conversion and revenue growth. I love working cross-functionally to align marketing initiatives with product roadmaps and investor goals. Whether it's doubling subscription revenue through personalization or securing crucial startup funding through compelling GTM playbooks, I bring a blend of creativity and analytics to every project, always aiming to make a real impact.…Hi, I'm Inessa, a Marketing Director with a passion for building impactful acquisition systems and scaling innovative SaaS, HealthTech, and EdTech companies. Over the years, I've successfully led campaigns across multiple countries, developed AI-powered marketing infrastructures, and built marketing teams from scratch. I thrive on data-driven strategies and creating user journeys that drive conversion and revenue growth. I love working cross-functionally to align marketing initiatives with product roadmaps and investor goals. Whether it's doubling subscription revenue through personalization or securing crucial startup funding through compelling GTM playbooks, I bring a blend of creativity and analytics to every project, always aiming to make a real impact.

Inessa Chirkina

Marketing Strategist, Growth Marketer, Product Marketer, +2

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Hi, I'm Inessa, a Marketing Director with a passion for building impactful acquisition systems and scaling innovative SaaS, HealthTech, and EdTech companies. Over the years, I've successfully led campaigns across multiple countries, developed AI-powered marketing infrastructures, and built marketing teams from scratch. I thrive on data-driven strategies and creating user journeys that drive conversion and revenue growth. I love working cross-functionally to align marketing initiatives with product roadmaps and investor goals. Whether it's doubling subscription revenue through personalization or securing crucial startup funding through compelling GTM playbooks, I bring a blend of creativity and analytics to every project, always aiming to make a real impact.…Hi, I'm Inessa, a Marketing Director with a passion for building impactful acquisition systems and scaling innovative SaaS, HealthTech, and EdTech companies. Over the years, I've successfully led campaigns across multiple countries, developed AI-powered marketing infrastructures, and built marketing teams from scratch. I thrive on data-driven strategies and creating user journeys that drive conversion and revenue growth. I love working cross-functionally to align marketing initiatives with product roadmaps and investor goals. Whether it's doubling subscription revenue through personalization or securing crucial startup funding through compelling GTM playbooks, I bring a blend of creativity and analytics to every project, always aiming to make a real impact.

Available to hire

Hi, I’m Inessa, a Marketing Director with a passion for building impactful acquisition systems and scaling innovative SaaS, HealthTech, and EdTech companies. Over the years, I’ve successfully led campaigns across multiple countries, developed AI-powered marketing infrastructures, and built marketing teams from scratch. I thrive on data-driven strategies and creating user journeys that drive conversion and revenue growth.

I love working cross-functionally to align marketing initiatives with product roadmaps and investor goals. Whether it’s doubling subscription revenue through personalization or securing crucial startup funding through compelling GTM playbooks, I bring a blend of creativity and analytics to every project, always aiming to make a real impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Russian

Advanced

Work Experience

Growth Product Marketing Director at Amma App

December 1, 2024 - Present

Led a complete redesign of login and onboarding flows resulting in 2x growth in onboarding completion and doubled onboarding-attributed revenue in one month. Developed a retention system for a mobile health app with over 1 million users across 100+ countries, increasing subscription revenue by 34% and improving trial-to-paid conversion by 11%. Implemented A/B testing frameworks and built localized user journeys available in 16 languages. Successfully grew acquisition channels from 5% to 25% of total revenue with a 130% ROMI by creating custom attribution models and first-party data targeting strategies. Designed churn prediction frameworks that reduced churn by 15%, generating additional revenue and decreasing CAC on days 7 and 14 by 20%.

Marketing Director at Tel-Ran.de / ITCareerHub.de

November 30, 2024 - July 9, 2025

Directed growth strategies resulting in scaling an EdTech platform from €50K to €420K MRR in 8 months across 10+ countries. Created market-specific acquisition playbooks and personalized automated onboarding systems. Achieved 700% ROMI in the DACH region through integrated paid media, SEO, and influencer marketing collaborations, reducing blended CAC by 50%. Led a cross-functional brand repositioning project, reducing CAC by 1.5x and increasing user activation rates by 25%. Developed seasonal campaign frameworks that boosted MRR by 25% and doubled activation rates during peak periods. Built a marketing team from 3 to over 15 specialists using structured hiring and OKR frameworks, enhancing team velocity by 40%. Established end-to-end marketing analytics with GA4, Mixpanel, Tableau, and HubSpot, enabling real-time decision-making and saving 15+ hours weekly on reporting.

Senior Product Marketing Manager / Marketing Manager at MTS IT Startup Hub & Venture Accelerator

March 1, 2021 - July 9, 2025

Developed scalable acquisition frameworks for 20+ startups, reducing CAC by 35-50% and generating $1.5M+ in revenue via optimized campaigns on Meta, Google Ads, LinkedIn, and YouTube. Created detailed GTM playbooks boosting demo-to-signup conversion by 60%, generating $220K in MRR within 6 months. Conducted over 100 user interviews to identify activation barriers and develop ideal customer profiles resulting in 25% higher activation rates. Mapped funnel economics for portfolio startups, optimizing acquisition spending. Produced investor materials and data-backed GTM plans that helped startups secure over $800K in seed funding and government innovation grants.