I am a creative and social-first digital marketer with hands-on experience in producing and editing short-form video content for Instagram and TikTok. I'm passionate about beauty, storytelling, and community-building, with a sharp eye for aesthetics and cultural trends. With a solid background in social media management, content creation, and marketing strategy, I strive to elevate brands through engaging digital content and strong community engagement. My experience spans supporting brand growth via social media content, organizing community events, coordinating with influencers and stakeholders, and leading campaign efforts with a focus on global brand consistency and consumer engagement. I am eager to continue developing my skills and contribute to innovative marketing projects that combine creativity and strategic communication.

Serena Dalva Palti

I am a creative and social-first digital marketer with hands-on experience in producing and editing short-form video content for Instagram and TikTok. I'm passionate about beauty, storytelling, and community-building, with a sharp eye for aesthetics and cultural trends. With a solid background in social media management, content creation, and marketing strategy, I strive to elevate brands through engaging digital content and strong community engagement. My experience spans supporting brand growth via social media content, organizing community events, coordinating with influencers and stakeholders, and leading campaign efforts with a focus on global brand consistency and consumer engagement. I am eager to continue developing my skills and contribute to innovative marketing projects that combine creativity and strategic communication.

Available to hire

I am a creative and social-first digital marketer with hands-on experience in producing and editing short-form video content for Instagram and TikTok. I’m passionate about beauty, storytelling, and community-building, with a sharp eye for aesthetics and cultural trends. With a solid background in social media management, content creation, and marketing strategy, I strive to elevate brands through engaging digital content and strong community engagement.

My experience spans supporting brand growth via social media content, organizing community events, coordinating with influencers and stakeholders, and leading campaign efforts with a focus on global brand consistency and consumer engagement. I am eager to continue developing my skills and contribute to innovative marketing projects that combine creativity and strategic communication.

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Language

English
Fluent
Turkish
Fluent
Spanish; Castilian
Advanced

Work Experience

Marketing Intern at Unilever, Rotterdam
March 31, 2025 - August 25, 2025
Led Viennetta relaunch campaign coordinating teams to meet deadlines and brand goals. Briefed and coordinated agencies to develop campaign visuals. Assisted the social media team with TikTok editing, gaining insights into global brand consistency, beauty aesthetics, and consumer engagement.
Marketing Intern at Unilever
March 31, 2025 - July 9, 2025
Led the end-to-end coordination of the Viennetta ice cream relaunch, partnering with 5+ internal and external teams, ensuring 100% on-time delivery. Worked with creative agencies to design engaging marketing content for social media. Supported the execution of internal branding and communication initiatives across 7 European markets.
Social Media Manager at BeeQueen, Amsterdam
January 1, 2025 - Present
Created content for BeeQueen’s Instagram and LinkedIn to support brand growth. Organized community events and coordinated with influencers, partners, and stakeholders to enhance brand awareness. Developed content calendars for the marketing team.
Social Media & Content Manager at BeeQueen
January 1, 2025 - Present
Create content for BeeQueen’s Instagram and LinkedIn to support brand growth. Create networking events and be responsible for all stakeholders. Create content calendars for the marketing team.
Marketing & Communications Intern at Bridgestone Mobility Solutions, Amsterdam
March 31, 2024 - August 25, 2025
Edited short-form videos for social media campaigns using Adobe Premiere Pro. Produced market research reports to support social media content strategy. Created and managed Excel spreadsheets to track campaign performance.
Marketing & Communications Intern at Bridgestone Mobility Solutions
March 31, 2024 - July 9, 2025
Edited short-form videos with Adobe Premiere Pro. Produced market research reports used by senior stakeholders for people-related strategic planning. Created and managed Excel documents for data organization and analysis.
Social Media & Content Assistant at Bondly Dog Walking, Rotterdam
August 31, 2023 - August 25, 2025
Created daily Reels, TikToks, and Stories using CapCut and trending formats to drive engagement. Built a consistent brand aesthetic communicating trust. Designed content to strengthen the brand’s culture and community engagement, enhancing internal brand identity. Engaged with followers via comments, DMs, and interactive polls to increase retention.
Social Media & Content Assistant at Bondly Dog Walking
August 31, 2023 - July 9, 2025
Created daily posts, Reels, and Stories using trending formats and pet-focused content. Designed content to strengthen the brand’s culture and community engagement, creating a strong internal brand identity. Engaged with followers through comments, DMs, and interactive polls to increase retention.
Social Media Manager at Global Beats, Rotterdam, Netherlands
July 31, 2023 - August 25, 2025
Planned, filmed, and edited engaging short-form videos for Instagram, promoting the brand’s culture and global identity. Led creative direction for campaigns aligning visuals and messaging with brand values and aesthetics. Monitored and applied trends in music and culture to increase reach and follower engagement.
Marketing & Employee Engagement Manager at Global Beats
July 31, 2023 - July 9, 2025
Managed Facebook and Instagram content to support consistent employer branding and internal culture messaging. Measured communication performance, offering insights for leadership to shape company culture and brand perception. Analyzed performance metrics to optimize reach and conversions.

Education

Bachelor's Degree at Erasmus University Rotterdam
September 1, 2020 - August 31, 2023
Turkish High School Diploma at Ulus Jewish High School
September 1, 2016 - July 31, 2020
Master's Degree in Digital Marketing at University van Amsterdam, Amsterdam
September 1, 2023 - January 31, 2025
Bachelor's Degree in Communication and Media at Erasmus University Rotterdam, Rotterdam, The Netherlands
September 1, 2023 - January 31, 2025
Turkish High School Diploma at Ulus Jewish High School, Istanbul, Turkey
September 1, 2016 - July 31, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Media & Entertainment, Professional Services, Retail