Hi, I'm Kartik Lalit, a creative leader with over 12 years of experience in design management, video production, UI/UX, and marketing design. I specialize in leading multi-disciplinary teams, managing end-to-end creative operations, and driving high-impact design strategies for SaaS, FMCG, IT products, and more. I love optimizing workflows and leveraging automation to make creative processes more efficient. I'm passionate about creating compelling visual stories and am skilled in everything from motion graphics and UI design to brand development and video editing. I enjoy working with diverse teams and know how to communicate effectively with stakeholders to bring creative visions to life that boost brand awareness and engagement.…

Kartik Lalit

Hi, I'm Kartik Lalit, a creative leader with over 12 years of experience in design management, video production, UI/UX, and marketing design. I specialize in leading multi-disciplinary teams, managing end-to-end creative operations, and driving high-impact design strategies for SaaS, FMCG, IT products, and more. I love optimizing workflows and leveraging automation to make creative processes more efficient. I'm passionate about creating compelling visual stories and am skilled in everything from motion graphics and UI design to brand development and video editing. I enjoy working with diverse teams and know how to communicate effectively with stakeholders to bring creative visions to life that boost brand awareness and engagement.…

Available to hire

Hi, I’m Kartik Lalit, a creative leader with over 12 years of experience in design management, video production, UI/UX, and marketing design. I specialize in leading multi-disciplinary teams, managing end-to-end creative operations, and driving high-impact design strategies for SaaS, FMCG, IT products, and more. I love optimizing workflows and leveraging automation to make creative processes more efficient.

I’m passionate about creating compelling visual stories and am skilled in everything from motion graphics and UI design to brand development and video editing. I enjoy working with diverse teams and know how to communicate effectively with stakeholders to bring creative visions to life that boost brand awareness and engagement.

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Skills

Experience Level

Language

English
Fluent
Hindi
Advanced

Work Experience

Creative Director & Design Production Manager at Web of Designs
January 1, 2014 - Present
Led B2B and B2C marketing campaigns managing design for SaaS, FMCG, IT Products, and Enterprise Solutions. Managed multi-disciplinary on-site and remote design teams including graphic designers, UI/UX designers, video editors, animators, content writers, and developers. Developed UI animations, marketing collateral, and brand campaigns for clients like Lakme, My11Circle, Digit Insurance, Zomato, Google, Ashoka University, USAID, and GAP Inc. Executed Instagram reels and YouTube shorts at a rate of 4-6 per day.
Production Manager at Adventus.io
August 31, 2024 - July 9, 2025
Led design operations for a global remote design team across different time zones and implemented automated workflows to enhance efficiency. Developed marketing materials for B2B communications, UI/UX design, lifecycle marketing, and engagement. Conducted user research and design sprints evolving the brand identity. Optimized design turnaround times from 2 days to 1 hour using automation. Spearheaded TEMPlatized asset production for social media, UI elements, and event branding. Managed large-scale event designs including a Summit with Ricky Ponting and successfully led a social proof video campaign doubling conversion rates.
Chief Operations Officer at The Empty Crate Company
September 1, 2021 - July 9, 2025
Developed and executed design and video solutions for clients in education, hospitality, and NGOs, including UN projects. Managed risk assessments and rapid project execution delivering large-scale video projects within 2 days. Oversaw graphic design, video production, and brand communication to enhance clients' digital presence.
Post Production Manager at A Little Anarky Films
June 30, 2020 - July 9, 2025
Led post-production for advertising projects with clients including Dalberg, UN, BBC, BCI, Oreo, and Google. Optimized film and animation workflow reducing project turnaround from 1 month to 2 weeks, often delivering videos under crunch timelines within 24 hours. Managed motion graphics, VFX, sound design, and scripting to ensure brand-aligned storytelling.
Head Visualiser at VEQTA Sports
November 30, 2018 - July 9, 2025
Built branding and UI/UX design strategy for a sports streaming platform including website and mobile app development. Conducted market research and A/B testing, reducing user acquisition costs by 50% through design-informed decisions. Designed and executed content marketing campaigns including social media, video production, and graphic design.
Senior Video Editor at Frankly.me
October 31, 2015 - July 9, 2025
Led the video team, templated workflows, and automated video editing processes.
Marketing Manager at Online Trip Designers Pvt Ltd
July 31, 2015 - July 9, 2025
Led content creation, video campaigns, and offline event marketing.
Public Relations at Creativa India
May 31, 2014 - July 9, 2025
Developed advertising concepts, blogger outreach, and brand tie-ups.
Producer & Post-Production at Sixth World Radio
July 31, 2015 - July 9, 2025
Managed branding, content scheduling, and post-production for a YouTube channel.
Graduate Engineering Trainee at Star Wire India
July 31, 2013 - July 9, 2025
Early career role involved in business and marketing strategy.
Creative Director & Design Production Manager at Web of Designs
January 1, 2014 - Present
Led B2B and B2C marketing campaigns managing design for SaaS, FMCG, IT Products, and Enterprise Solutions. Managed multi-disciplinary on-site and remote design teams including Graphic Designers, UI/UX Designers, Video Editors, Animators, Content Writers, and Developers. Developed UI animations, marketing collateral, and brand campaigns for prestigious clients like Lakme, My11Circle, Digit Insurance, Zomato, Google, Ashoka University, USAID, and GAP Inc. Executed high-volume Instagram reels and YouTube shorts campaigns with 4-6 videos per day.
Production Manager at Adventus.io
August 31, 2024 - July 9, 2025
Led global remote design team operations across time zones while implementing automated workflows for efficiency. Developed marketing materials for B2B communications, UI/UX design, lifecycle marketing, and engagement design. Conducted user research and design sprints for evolving brand identity. Reduced design turnaround time drastically from 2 days to 1 hour by leveraging automation. Created data-driven marketing strategies by integrating analytics with design insights, doubling conversion rates through social proof video campaigns. Managed event branding and vendor coordination for large scale networking summits.
Chief Operations Officer at The Empty Crate Company
September 1, 2021 - July 9, 2025
Developed and executed design and video solutions for clients in education, hospitality, and NGOs, including projects for the UN. Managed risk assessments and rapid project executions with large-scale video projects completed within 2 days. Oversaw graphic design, video production, and brand communications to enhance clients' digital presence.
Post Production Manager at A Little Anarky Films
June 30, 2020 - July 9, 2025
Led advertising post-production for major global brands such as Dalberg, UN, BBC, BCI, Oreo, and Google. Optimized film and animation workflows to reduce project turnaround from one month to two weeks. Executed projects within tight timelines, including videos with 24-hour turnarounds. Managed motion graphics, VFX, sound design, scripting, ensuring brand-aligned storytelling for global campaigns.
Head Visualiser at VEQTA Sports
November 30, 2018 - July 9, 2025
Developed branding and UI/UX design strategies for a new sports streaming platform handling website and mobile app development. Conducted market research and A/B testing to refine marketing strategies that reduced user acquisition costs by 50%. Designed and executed content marketing campaigns including social media, video production, and graphic design.
Senior Video Editor at Frankly.me
October 31, 2015 - July 9, 2025
Led a video team and templated workflows. Automated video editing processes to improve efficiency.
Marketing Manager at Online Trip Designers Pvt Ltd
July 31, 2015 - July 9, 2025
Led content creation, video campaigns, and offline event marketing.
Public Relations at Creativa India
May 31, 2014 - July 9, 2025
Developed advertising concepts, blogger outreach, and brand tie-ups.
Producer & Post-Production at Sixth World Radio
July 31, 2015 - July 9, 2025
Managed branding, content scheduling, and post-production for a YouTube channel.
Graduate Engineering Trainee at Star Wire India
July 31, 2013 - July 9, 2025
Early career role involving business and marketing strategy.
Creative Director & Design Production Manager at Web of Designs
January 1, 2014 - Present
Led B2B and B2C marketing campaigns, managing design for SaaS, FMCG, IT Products, and Enterprise Solutions. Managed multi-disciplinary on-site and remote design teams including Graphic Designers, UI/UX Designers, Video Editors, Animators, Content Writers, and Developers. Developed UI animations, marketing collateral, and brand campaigns for clients such as Lakme, My11Circle, Digit Insurance, Zomato, Google, Ashoka University, USAID, and GAP Inc. Produced Instagram reels and YouTube shorts at a high volume of 4-6 per day.
Production Manager at Adventus.io
August 31, 2024 - July 9, 2025
Led design operations for a global remote design team working across time zones, implementing automated workflows for efficiency. Developed marketing materials spanning B2B communications, UI/UX design, lifecycle marketing, and engagement design. Conducted user research and design sprints for brand identity evolution. Optimized design turnaround time significantly by automation. Spearheaded templated asset creation and data-driven marketing strategies that improved campaign performance and user engagement. Managed large-scale event design and vendor coordination.
Chief Operations Officer at The Empty Crate Company
September 1, 2021 - July 9, 2025
Developed and executed design and video solutions for clients in education, hospitality, and NGOs. Managed risk assessments and delivered large video projects rapidly. Oversaw graphic design, video production, and brand communication to enhance client digital presence.
Post Production Manager at A Little Anarky Films
June 30, 2020 - July 9, 2025
Led advertising post-production for major brands including Dalberg, UN, BBC, BCI, Oreo, and Google. Optimized film and animation workflows, reducing turnaround times. Managed motion graphics, VFX, sound design, and scripting under tight deadlines, ensuring brand-aligned storytelling in global campaigns.
Head Visualiser at VEQTA Sports
November 30, 2018 - July 9, 2025
Built branding and UI/UX design strategy for a new sports streaming platform. Handled website and mobile app development, conducted market research, and A/B testing to refine marketing strategies, reducing user acquisition cost by 50%. Executed content marketing campaigns across social media, video production, and graphic design.
Senior Video Editor at Frankly.me
October 31, 2015 - July 9, 2025
Led a video team, templated workflows, and automated video editing processes.
Marketing Manager at Online Trip Designers Pvt Ltd
July 31, 2015 - July 9, 2025
Led content creation, video campaigns, and offline event marketing.
Public Relations at Creativa India
May 31, 2014 - July 9, 2025
Developed advertising concepts, blogger outreach, and brand partnerships.
Producer & Post-Production at Sixth World Radio
July 31, 2015 - July 9, 2025
Managed branding, content scheduling, and post-production for YouTube channel.
Graduate Engineering Trainee at Star Wire India
July 31, 2013 - July 9, 2025
Early career role involving business and marketing strategy.

Education

Bachelor Of Technology at Career Institute of Technology and Management (Maharishi Dayanand University), Faridabad, Haryana
January 1, 2008 - December 31, 2012
Bachelor Of Technology at Career Institute of Technology and Management (Maharishi Dayanand University), Faridabad, Haryana
January 1, 2008 - December 31, 2012
Bachelor Of Technology at Career Institute of Technology and Management (Maharishi Dayanand University), Faridabad, Haryana
January 1, 2008 - December 31, 2012

Qualifications

Certificate | Content Strategy for Professionals: Engaging Audiences
January 1, 2023 - December 31, 2023
Certificate | Digital Graphics, 3d and Video
January 1, 2019 - December 31, 2019
Content Strategy for Professionals: Engaging Audiences
January 1, 2023 - December 31, 2023
Digital Graphics, 3d and Video
January 1, 2019 - December 31, 2019
Certificate | Content Strategy for Professionals: Engaging Audiences
January 1, 2023 - December 31, 2023
Certificate | Digital Graphics, 3d and Video
January 1, 2019 - December 31, 2019

Industry Experience

Software & Internet, Consumer Goods, Education, Non-Profit Organization, Media & Entertainment, Retail, Professional Services, Financial Services, Transportation & Logistics

Skills

Experience Level