Annarea Dsouza

Paid Media Specialist (On-site) at Global Alumni (Ed-Tech)

Developed and executed full-funnel media strategies across Meta, Google, LinkedIn, and Bing, managing quarterly budgets of $300K–$500K for global student acquisition across North America, EMEA, and South America. Created, optimized and managed campaigns for 20+ programs (including MIT, Esade, UPenn, and Miami Herbert Business School); scaled a key MIT tech program by 30% in two quarters, becoming the second-highest revenue generator in the portfolio. Performed data-driven optimizations across targeting, audience segmentation, creative revamp, bidding strategy revisions, and budget reallocation, with landing page improvement recommendations, lifting a leadership program by 51% in C2L, 95% in L2A, and 33% uplift in contribution margin. Conducted audience and market research to define targeting strategies, develop creative messaging, and inform A/B testing across ads, copy, placements and audiences. Leveraged smart bidding (Max Clicks, Max Conversions, Portfolio Bidding) and Performance

Paid Media Specialist (On-site) at Global Alumni (Ed-Tech)

Developed and executed full-funnel media strategies across Meta, Google, LinkedIn and Bing; managed quarterly budgets of $300K–$500K for global student acquisition across North America, EMEA, and South America. Created and optimized campaigns for 20+ programs (MIT, Esade, UPenn, Miami Herbert); scaled MIT tech program by 30% in two quarters; revived a leadership program with 51% improvement in C2L, 95% lift in L2A, and 33% uplift in contribution margin. Conducted audience/market research, optimized targeting and bidding, and provided landing-page recommendations. Used smart bidding (Max Conversions, Portfolio) and Performance Max; developed weekly performance reports via GA and Tableau; tracked CPL, CTR, CAC, ROI, L2A; monitored leads in Salesforce; audited underperforming campaigns; collaborated with Product, Sales, Revenue and Creative teams to hit enrollment targets.

Paid Media Specialist at Global Alumni (Ed-Tech)

Developed and executed global full-funnel paid media campaigns across Meta, Google, LinkedIn, and Bing, managing quarterly budgets of up to $500K. Optimized campaigns for 20+ academic programs including MIT and Esade, achieving significant revenue and contribution margin improvements. Conducted audience research, leveraged smart bidding strategies, and presented weekly insights to stakeholders using tools like Google Analytics and Tableau. Collaborated closely with multiple internal teams to meet enrollment and business goals.

Paid Media Specialist at Global Alumni (Ed-Tech)

Developed and executed full-funnel campaign strategies and media plans across Meta, Google, LinkedIn, and Bing managing quarterly budgets of $300K–$500K for global student acquisition in North America, EMEA, and South America. Created, optimized, and managed campaigns for 20+ programs including MIT, Esade, UPenn, and Miami Herbert Business School. Scaled a key MIT tech program by 30% in two quarters, making it the second-highest revenue generator. Made data-driven optimizations improving campaign targeting, audience segmentation, creatives, bidding, and budget allocation leading to significant uplift in leadership program metrics. Conducted audience and market research to inform creative and targeting strategies and led weekly performance reporting using Google Analytics and Tableau. Collaborated across teams to align campaign strategy and business objectives.

Paid Media Specialist at Global Alumni (Ed-Tech)

Developed and executed comprehensive marketing campaigns on platforms including Meta, Google, LinkedIn, and Bing to drive global student acquisition with quarterly budgets of $300K–$500K across North America, EMEA, and South America. Managed campaigns for over 20 academic programs and notably increased a key MIT tech program's revenue by 30% in two quarters. Implemented data-driven optimizations and smart bidding strategies to significantly improve campaign metrics such as conversion-to-lead rates, lead-to-application ratios, and contribution margins. Collaborated closely with Product, Sales, Revenue, and Creative teams to align marketing efforts with enrollment objectives. Presented weekly performance reports and conducted campaign audits to optimize performance across channels.

Paid Media Specialist (On-site) at Global Alumni (Ed-Tech)

Developed and executed full-funnel campaign strategies across Meta, Google, LinkedIn, and Bing, managing quarterly budgets of $300K–$500K for global student acquisition in North America, EMEA, and LATAM. Created and optimized campaigns for 20+ programs (MIT, Esade, UPenn, Miami Herbert) and scaled key MIT program by 30%, reviving leadership programs with a 51% improvement in C2L and 95% increase in L2A. Conducted audience research, messaging, A/B testing, and landing page optimization; used smart bidding strategies and Performance Max to improve ROI and lead quality. Delivered weekly performance reports via Google Analytics and Tableau; monitored sales funnel in Salesforce to boost campaign performance and contribution margin.

Freelance Digital Marketing Consultant (Project Based) at Jaycee Equipments Pvt Ltd

Led end-to-end digital marketing strategy focused on LinkedIn to drive B2B lead generation and brand awareness; website traffic saw a 40% increase, SQLs through paid campaign contributed to 30% of total leads for that financial year. Planned, developed and managed organic posts, videos and content for LinkedIn, Facebook, and YouTube. Restructured website copy, and implemented SEO best practices to improve search rankings and engagement. Implement Google search campaigns on an ongoing basis. Collaborated with leadership on marketing priorities, campaign planning, and growth strategies.

Freelance Digital Marketing Consultant at Multiple Clients

Provided social media strategy, audits, and consultations to small businesses and startups across manufacturing, food, interior design, and lifestyle sectors. Supported clients in optimizing digital presence through content planning and foundational paid campaign guidance across Meta, LinkedIn, and Google. Gained hands-on experience managing multi-platform campaigns and developing foundational digital marketing skills during a period of transition.

Freelance Digital Marketing Consultant (Project Based) at Jaycee Equipments Pvt Ltd

Led end-to-end digital marketing strategy focusing on LinkedIn to drive B2B lead generation; Website traffic up 40%; SQLs through paid campaigns contributed to 30% of total leads; planned organic posts, videos and content for LinkedIn, Facebook and YouTube; restructured website copy and implemented SEO; ongoing Google search campaigns; collaborated with leadership on priorities and growth strategies.

Freelance Digital Marketing Consultant at Multiple Clients

Provided social media strategy, audits and consultations to small businesses across manufacturing, food, interior design and lifestyle; supported clients in optimizing digital presence via content planning and basic paid campaign guidance across Meta, LinkedIn and Google; gained hands-on experience managing multi-platform campaigns.

Freelance Digital Marketing Consultant (Project Based) at Jaycee Equipments Pvt Ltd

Led LinkedIn-focused B2B lead generation and brand awareness campaigns boosting website traffic by 40% and contributing to 30% of total leads via paid campaigns. Managed organic content and SEO efforts, collaborated with leadership on marketing priorities, and helped restructure web copy while implementing Google search campaigns.

Freelance Digital Marketing Consultant at Multiple Clients

Provided strategic social media audits and campaign guidance for small businesses and startups across various sectors including manufacturing and lifestyle. Assisted clients in elevating digital presence with content planning and paid campaigns on Meta, LinkedIn, and Google during a career transition phase, developing foundational digital marketing skills.

Freelance Digital Marketing Consultant (Project Based) at Jaycee Equipments Pvt Ltd

Led end-to-end digital marketing strategy focused on LinkedIn to drive B2B lead generation and brand awareness, achieving a 40% increase in website traffic and 30% of total leads from paid campaigns. Planned and managed organic posts, video content, and restructured website copy with SEO implementation. Collaborated with leadership on marketing priorities, campaign planning, and growth strategies.

Freelance Digital Marketing Consultant at Multiple Clients

Provided social media strategy advice, audits, and consultations to small businesses and startups across manufacturing, food, interior design, and lifestyle sectors. Supported clients in optimizing digital presence through content planning and basic paid campaign guidance across Meta, LinkedIn, and Google. Gained hands-on experience managing multi-platform campaigns and developing foundational digital marketing skills during a period of transition.

Freelance Digital Marketing Consultant (Project Based) at Jaycee Equipments Pvt Ltd

Led LinkedIn-focused digital marketing strategies to boost B2B lead generation and brand awareness, increasing website traffic by 40% and driving 30% of sales-qualified leads via paid campaigns. Developed and managed organic social media content, restructured website copy, and implemented SEO improvements alongside ongoing Google search campaigns. Collaborated with leadership on marketing priorities and campaign growth strategies.

Freelance Digital Marketing Consultant at Multiple Clients

Provided social media strategy consultations, audits, and campaign guidance for small businesses and startups in manufacturing, food, interior design, and lifestyle sectors. Supported digital presence optimization through content planning and management of basic paid campaigns on Meta, LinkedIn, and Google. Gained hands-on experience managing multi-platform campaigns and building foundational digital marketing skills during a transition period.

Freelance Digital Marketing Consultant (Project Based) at Jaycee Equipments Pvt Ltd

Led end-to-end digital marketing strategy focused on LinkedIn to drive B2B lead generation and brand awareness. Increased website traffic by 40% and contributed 30% of total leads via paid campaigns. Restructured website copy and implemented SEO best practices; managed ongoing Google search campaigns. Collaborated with leadership on marketing priorities and growth strategies.

Freelance Digital Marketing Consultant at Madrid, Spain (Multiple Clients)

Provided social media strategy, audits, and consultations to small businesses and startups across manufacturing, food, interior design and lifestyle sectors. Supported clients in optimizing digital presence through content planning and basic paid campaign guidance across Meta, LinkedIn and Google. Gained hands-on experience managing multi-platform campaigns and developing foundational digital marketing skills.

Digital Marketing Expert/Campaign Manager (Remote) at Daaily Platforms (Ex Architonic/ArchDaily) (Ad Service)

Developed, managed, and executed paid social campaigns and organic posts for 3,000+ luxury furniture brand clients across EMEA, US, and LATAM. Created, launched, and optimized campaigns across Facebook, Instagram, LinkedIn, YouTube, Pinterest, and X, managing $10K+ monthly budgets. Increased campaign efficiency through audience segmentation, A/B testing, and creative optimization. Reported actionable performance insights twice monthly to 200+ clients using Excel, Google Analytics, and platform analytics, tracking KPIs including CTR, CPC, ROAS, and conversions. Collaborated with cross-functional teams (Sales, Business Development, Product, Data Analytics, and Design) to align marketing strategies with client goals and platform developments. Partnered with Product team to develop and launch LinkedIn as a new ad product; creating guidelines, conducting audience research, running pilot campaigns, and training global teams on implementation. Established social media guidelines and crisis ma

Digital Marketing Expert/Campaign Manager at Daaily Platforms (Ex Architonic/ArchDaily) (Ad Service)

Developed, managed and executed paid social campaigns and organic posts for 3,000+ luxury furniture brand clients across EMEA, US and LATAM; created and optimized campaigns across Facebook, Instagram, LinkedIn, YouTube, Pinterest and X with $10K+ monthly budgets; improved efficiency through audience segmentation, A/B testing and creative optimization; reported insights twice monthly to 200+ clients; collaborated with Sales, Product, Data Analytics and Design; partnered with Product to launch LinkedIn as a new ad product; established social media guidelines and crisis protocols; trained global teams on implementation.

Digital Marketing Expert/Campaign Manager at Daaily Platforms (Ex Architonic/ArchDaily)

Managed paid and organic social campaigns for over 3,000 luxury furniture brand clients worldwide. Developed campaigns across Facebook, Instagram, LinkedIn and others, handling $10K+ monthly budgets while improving efficiency via audience segmentation and A/B testing. Provided bi-monthly performance insights to stakeholders and collaborated closely with cross-functional teams to align marketing with business objectives. Played a key role in launching LinkedIn as a new advertising product and establishing social media guidelines for a large community.

Digital Marketing Expert/Campaign Manager at Daaily Platforms (Ex Architonic/ArchDaily) (Ad Service)

Developed, managed, and executed paid social campaigns and organic posts for 3,000+ luxury furniture brand clients across EMEA, US, and LATAM. Created, launched, and optimized campaigns on Facebook, Instagram, LinkedIn, YouTube, Pinterest, and X with monthly budgets above $10K. Improved campaign efficiency through audience segmentation, A/B testing, and creative optimizations. Delivered bi-monthly performance insights to stakeholders and clients. Collaborated cross-functionally to align marketing with client goals and partnered with Product team to develop LinkedIn as a new ad product. Established social media guidelines and trained teams on digital marketing trends and tools.

Digital Marketing Expert/Campaign Manager at Daaily Platforms (Ex Architonic/ArchDaily) (Ad Service)

Managed paid social and organic campaigns for over 3,000 luxury brand clients across EMEA, US, and LATAM with monthly budgets exceeding $10K. Improved campaign efficiency using audience segmentation, A/B testing, and creative optimization across platforms such as Facebook, Instagram, LinkedIn, YouTube, Pinterest, and X. Delivered actionable insights to internal stakeholders and clients, and partnered with cross-functional teams to align marketing with sales goals. Led the development and launch of LinkedIn as a new ad product and established social media guidelines for a community of over 14 million followers.

Digital Marketing Expert/Campaign Manager (Remote) at Daaily Platforms (Ex Architonic/ArchDaily)

Developed, managed, and optimized paid social campaigns and organic content for 3,000+ luxury furniture brand clients across EMEA, US, and LATAM. Created campaigns across Facebook, Instagram, LinkedIn, YouTube, Pinterest, and X with $10K+ monthly budgets; improved efficiency via segmentation, A/B testing, and creative optimization. Reported performance insights to 200+ clients and internal stakeholders; collaborated with cross-functional teams to align marketing with client goals.

Founder at Spice Studio 109

Founded and grew a boutique Indian catering business, gaining 200+ clients organically. Scaled to catering private events of up to 150+ guests and conducted cooking classes for small groups. Managed branding, marketing, and operations.

Founder at Spice Studio 109

Founded and grew a boutique Indian catering business; built a client base of 200+; catered private events for up to 150 guests; conducted cooking classes for small groups.

Founder at Spice Studio 109

Founded and developed a boutique Indian catering business from scratch, managing all roles from chef to marketer. Acquired over 200 clients organically and scaled operations to cater private events and conduct cooking classes.

Founder at Spice Studio 109

Founded and grew a boutique Indian catering business; managed marketing, operations, and client acquisition, reaching 200+ clients organically and catering private events for up to 150+ guests.

Founder at Spice Studio 109

Founded and grew a boutique Indian catering business, managing all aspects including marketing, photography, and client acquisition, gaining 200+ clients organically. Scaled service to private events of over 150 guests and conducted cooking classes.

Founder at Spice Studio 109

Founded and managed a boutique Indian catering business, handling all aspects from culinary creation to marketing and client relations. Achieved over 200 clients organically and scaled operations to service private events of over 150 guests. Conducted cooking classes and developed the brand's presence through digital marketing and customer engagement.

Founder at The Fabrik Store

Launched and grew a women’s apparel brand blending traditional prints with modern designs; managed vendor relations, production, and overall operations. Built an online store and fueled it with strategic social media marketing, driving customer engagement and sales.

Founder at The Fabrik Store

Launched and grew a women’s apparel brand; managed vendor relations, production and operations; built an online store and led social media marketing to drive engagement and sales.

Founder at The Fabrik Store

Launched a women's apparel brand combining traditional prints with modern design. Managed vendor relations, production, and operations while building an online store and driving growth through strategic social media marketing.

Founder at The Fabrik Store

Launched and grew a women’s apparel brand blending traditional prints with modern designs; managed vendor relations, production, operations, and built an online store with strategic social media marketing to drive engagement and sales.

Founder at The Fabrik Store

Launched and grew a women’s apparel brand blending traditional prints with modern designs. Managed vendor relations, production, and overall operations. Built an online store and employed strategic social media marketing to drive engagement and sales.

Founder at The Fabrik Store

Launched and grew a women's apparel brand that combined traditional prints with modern designs. Managed vendor relations, production, and overall operations while developing an online store. Executed strategic social media marketing campaigns to drive customer engagement and sales.

Business Operations and Marketing Assistant (Part-time) at Jaycee Equipments Pvt Ltd

Worked closely with the founder to understand the full business cycle, gaining hands-on experience across Sales, Purchase, Design, Finance, Product, and Manufacturing. Supported client meetings and supplier negotiations, contributing to smoother business operations and stronger stakeholder relationships. Spearheaded the company’s first rebranding and website launch, collaborating with external vendors to establish a stronger online presence.

Business Operations and Marketing Assistant (Part-time) at Jaycee Equipments Pvt Ltd

Spearheaded the company’s first rebranding and website launch; supported client meetings and supplier negotiations; contributed to smoother business operations and stronger stakeholder relationships.

Business Operations and Marketing Assistant (Part-time) at Jaycee Equipments Pvt Ltd

Supported the founder across sales, purchase, design, finance, product and manufacturing processes, improving business operations and stakeholder relationships. Led the company's first rebranding and website launch.

Business Operations and Marketing Assistant (Part-time) at Jaycee Equipments Pvt Ltd

Supported founder across Sales, Purchase, Design, Finance, Product, and Manufacturing; contributed to client meetings, supplier negotiations, and the company’s first rebranding and website launch.

Business Operations and Marketing Assistant (Part-time) at Jaycee Equipments Pvt Ltd

Assisted the founder across sales, purchase, design, finance, product, and manufacturing departments. Supported client meetings and supplier negotiations and led the company’s first rebranding and website launch by collaborating with external vendors.