Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Romanian, Moldavian, Moldovan
Fluent
Italian
Advanced
German
Beginner
Work Experience
Content Manager (project based) at TEC Socialize
April 30, 2024 - July 28, 2025Oversaw content strategy, led creative teams, and ensured brand consistency on LinkedIn and Instagram.
Content Manager (project based) at TEC Socialize
April 30, 2024 - July 28, 2025Oversaw content strategy, led creative teams, and ensured brand consistency on LinkedIn and Instagram.
Content Manager (project based) at TEC Socialize
April 30, 2024 - July 9, 2025Oversaw content strategy, led creative teams, and ensured brand consistency on LinkedIn and Instagram.
Content Manager (project-based) at TECSocialize
April 1, 2024 - September 22, 2025Oversaw content strategy, led creative teams, and ensured brand consistency on LinkedIn and Instagram.
Content Manager (project-based) at TECSocialize
April 1, 2024 - September 22, 2025Oversaw content strategy, led creative teams, and ensured brand consistency across LinkedIn and Instagram. Planned content calendars, guided project-based elements, and supported overall digital storytelling.
Content Manager (project-based) at TEC Socialize
April 1, 2024 - September 22, 2025Oversaw content strategy, led creative teams, and ensured brand consistency on LinkedIn and Instagram.
Communication Director (project based) at Dr. Mioara Mincu Theoretical High School
September 30, 2023 - July 28, 2025Developed stakeholder communication, managed lead generation campaigns, and created digital content (written and video) across web and social media.
Communication Director (project based) at Dr. Mioara Mincu Theoretical High School
September 30, 2023 - July 28, 2025Developed stakeholder communication, managed lead generation campaigns, and created digital content (written and video) across web and social media.
Communication Director (project based) at Dr. Mioara Mincu Theoretical High School
September 30, 2023 - July 9, 2025Developed stakeholder communication, managed lead generation campaigns, and created digital content including written and video across web and social media.
Communication Director (project-based) at Dr. Mioara Mincu Theoretical High School
September 1, 2023 - September 22, 2025Developed stakeholder communications, managed lead generation campaigns, and created digital content (written and video) across web and social media.
Communications Director (project-based) at Theoretical High School
September 1, 2023 - September 22, 2025Developed stakeholder communications and lead generation campaigns; created digital content (written and video) across web and social media to elevate the school's profile and engagement.
Communication Director (project-based) at Dr Mioara Mincu Theoretical High School
September 1, 2023 - September 22, 2025Drove stakeholder communications, managed lead generation campaigns, and created digital content (written and video) across web and social media.
Co-Founder at Squarrel Agency
April 1, 2023 - PresentFounded and managed a marketing agency delivering B2B and channel marketing for clients in education, IT, and professional services.
Marketing Consultant & Content Strategist at Freelancer / Agency Owner
April 1, 2023 - PresentPlanned and led the first social media strategy for SHE Hired, managed freelancers, organized C-level workshops, mapped onboarding processes, and developed content and campaigns for LinkedIn, Facebook, and Instagram. Coordinated cross-functional teams to deliver results and insights.
Co-Founder at Squarrel Agency
April 1, 2023 - PresentCo-founded and managed a B2B and channel marketing agency delivering integrated marketing services for clients in education, IT, and professional services. Led brand storytelling, creative direction, and content production while building scalable processes and tracking performance to drive client growth.
Co-Founder at Squarrel Agency
April 1, 2023 - PresentFounded and managed a marketing agency delivering B2B and channel marketing for clients in education, IT, and professional services.
Marketing Consultant & Content Strategist (Freelancer, Agency Owner)
April 1, 2023 - PresentPlanned and led the first social media strategy for SHE, hired and managed freelancers, organized C-level workshops, mapped client onboarding, collaborated with HR on employer branding and recruitment, developed content and campaigns for LinkedIn, Facebook, and Instagram, coordinated cross-functional teams, analyzed insights, and optimized performance to drive engagement and growth.
Co-Founder at Squarrel Agency
April 1, 2023 - PresentFounded and managed an agency delivering B2B and channel marketing for clients in education, IT, and professional services.
Co-Founder at Squarrel Agency
April 1, 2023 - PresentFounded and managed an agency delivering B2B and channel marketing for clients in education, IT, and professional services.
Marketing Consultant & Content Strategist (Freelancer, Agency Owner) at Self-employed
April 1, 2023 - PresentPlanned and led the first social media strategy for SHE. Hired and managed freelancers. Organized C-level workshops. Mapped the new client’s onboarding process. Collaborated with HR on employer branding and recruitment. Developed content and campaigns for LinkedIn, Facebook, and Instagram. Coordinated cross-functional teams. Analyzed insights. Optimized performance to drive engagement and growth.
Marketing Consultant & Content Strategist (Freelancer, Agency Owner)
April 1, 2023 - PresentPlanned and led first social media strategy for SHE, hired and managed freelancers, organized C-level workshops, mapped client onboarding process, collaborated with HR on employer branding and recruitment, developed content and campaigns for social media platforms, coordinated cross-functional teams, analyzed insights and optimized performance to drive engagement and growth.
Co-Founder at Squarrel Agency
April 1, 2023 - PresentFounded and managed an agency delivering B2B and channel marketing for clients in education, IT, and professional services.
Marketing Manager at She Group
March 31, 2023 - July 28, 2025Planned and led the first social media strategy for SHE, hired and managed freelancers, organized C-level workshops, mapped new client onboarding, collaborated with HR on employer branding and recruitment, developed content and campaigns for LinkedIn, Facebook, and Instagram, coordinated cross-functional teams, analyzed insights, and optimized performance to drive engagement and growth.
Marketing Manager at She Group
March 31, 2023 - July 28, 2025Planned and led the first social media strategy for SHE. Hired and managed freelancers. Organized C-level workshops. Mapped the new client’s onboarding process. Collaborated with HR on employer branding and recruitment. Developed content and campaigns for LinkedIn, Facebook, and Instagram. Coordinated cross-functional teams. Analyzed insights. Optimized performance to drive engagement and growth.
Marketing Manager at She Group
March 31, 2023 - July 9, 2025Planned and led first social media strategy, hired and managed freelancers, organized C-level workshops, mapped client onboarding, collaborated with HR on employer branding and recruitment, developed content and campaigns for LinkedIn, Facebook, and Instagram, coordinated cross-functional teams, analyzed insights and optimized performance to increase engagement and growth.
Marketing Manager at She Group
March 1, 2023 - September 22, 2025Led European marketing campaigns; developed content strategy; guided creative teams; ensured brand consistency on LinkedIn and Instagram; drove insights and optimization across channels.
Marketing Manager at She Group
March 1, 2023 - September 22, 2025Led integrated marketing programs, managed budgets, and collaborated with product teams on strategy and branding. Coordinated with external agencies to ensure consistent messaging and growth across channels.
Marketing Manager at The She Group
March 1, 2023 - September 22, 2025Led integrated European campaigns, managed budgets, briefed agencies, created digital content (LinkedIn, Facebook, Instagram); coordinated cross-functional teams; analyzed insights and optimized performance.
Content Manager - EMEA, Global Business Services at IBM
July 31, 2021 - July 28, 2025Defined and executed EMEA content strategy to support brand and business goals. Collaborated with teams to create unified messaging and digital assets. Produced content for digital channels and internal communications. Tracked KPIs to ensure content effectiveness and lead generation.
Content Manager - EMEA, Global Business Services at IBM
July 31, 2021 - July 28, 2025Defined and executed EMEA content strategy to support brand and business goals. Collaborated with teams to create unified messaging and digital assets. Produced content for digital channels and internal communications. Tracked KPIs to ensure content effectiveness and lead generation.
Content Manager - EMEA, Global Business Services at IBM
July 31, 2021 - July 9, 2025Defined and executed EMEA content strategy supporting brand and business goals, collaborated with teams to create unified messaging and digital assets, produced content for digital channels and internal communications, tracked KPIs to ensure content effectiveness and lead generation.
Content Manager - EMEA, Global Business Services at EMEA, Global Business Services
July 1, 2021 - September 22, 2025Defined and executed EMEA content strategy to support brand and business goals; created content for digital channels; tracked KPIs to improve content effectiveness and lead generation.
Content Manager at EMA, Global Business Services
July 1, 2021 - September 22, 2025Defined and executed EMA content strategy to support brand and business goals; produced digital assets; tracked KPIs.
Digital Marketing Campaign Manager - Europe, Watson Customer Engagement at IBM
December 31, 2020 - July 28, 2025Led integrated European campaigns, managed budgets, and set KPIs. Collaborated with Product Managers and teams on strategy and branding. Managed teams, briefed agencies, and enabled digital sellers. Analyzed and optimized campaign performance and internal communications.
Digital Marketing Campaign Manager - Europe, Watson Customer Engagement at IBM
December 31, 2020 - July 9, 2025Led integrated European campaigns, managed budgets and KPIs, collaborated with Product Managers on strategy and branding, managed teams and briefed agencies, enabled digital sellers, analyzed and optimized campaign performance and internal communications.
Marketing Campaign Manager – Europe at Watson Customer Engagement
December 1, 2020 - September 22, 2025Led integrated European campaigns; managed budgets; collaborated with product managers and teams on strategy and branding; briefed agencies; enabled digital sellers; analyzed campaign performance and internal communications.
Marketing Manager – Europe, Watson Customer Engagement at IBM
December 1, 2020 - September 22, 2025Led European marketing programs for Watson Customer Engagement, managed budgets, collaborated with product, sales, and agency partners to align campaigns with business goals, and analyzed performance to optimize impact.
Digital Marketing Campaign Manager - Europe, Watson Customer Engagement at IBM
December 1, 2020 - July 28, 2025Led integrated European campaigns, managed budgets, and set KPIs. Collaborated with Product Managers and teams on strategy and branding. Managed teams, briefed agencies, and enabled digital sellers. Analyzed and optimized campaign performance and internal communications.
Social Media Manager - Benelux at IBM
April 30, 2018 - July 28, 2025Built and ran social media strategies for multiple business units. Tracked and adjusted campaigns using analytics. Created content for digital channels and internal newsletters. Collaborated with teams and experts to optimize tactics and content.
Social Media Manager - Benelux at IBM
April 1, 2018 - July 28, 2025Built and ran social media strategies for multiple business units. Tracked and adjusted campaigns using analytics. Created content for digital channels and internal newsletters. Collaborated with teams and experts to optimize tactics and content.
Social Media Manager - Benelux at IBM
April 1, 2018 - July 9, 2025Built and ran social media strategies for multiple business units, tracked and adjusted campaigns using analytics, created content for digital channels and internal newsletters, collaborated with teams and experts to optimize tactics and content.
Marketing Campaign Manager, Global Technology Services at IBM
April 30, 2017 - July 28, 2025Led integrated digital and event campaigns for lead generation. Managed budgets, teams, and campaign tracking. Localized campaigns and coordinated with product, performance, and agency teams. Enabled digital sellers and improved results through analytics and A/B testing.
Marketing Specialist at Good year & Dunlop Tyres
April 1, 2017 - September 22, 2025Conducted competitive research; developed digital marketing plans; created web and social content; coordinated agencies.
Marketing Campaign Manager, Global Technology Services at IBM
April 1, 2017 - July 28, 2025Led integrated digital and event campaigns for lead generation. Managed budgets, teams, and campaign tracking. Localized campaigns and coordinated with product, performance, and agency teams. Enabled digital sellers and improved results through analytics and A/B testing.
Marketing Campaign Manager, Global Technology Services at IBM
April 1, 2017 - July 9, 2025Led integrated digital and event campaigns for lead generation, managed budgets, teams, and tracking, localized campaigns, coordinated with product, performance, and agency teams, enabled digital sellers and improved results through analytics and A/B testing.
Marketing Manager at Goodyear & Dunlop Tyres
March 31, 2016 - July 28, 2025Managed multi-brand B2B and B2C marketing campaigns. Developed annual plans. Led content and digital campaigns. Coordinated agencies. Organized events and training for clients.
Marketing Manager at Goodyear & Dunlop Tyres
March 31, 2016 - July 28, 2025Managed multi-brand B2B and B2C marketing campaigns. Developed annual plans. Led content and digital campaigns. Coordinated agencies. Organized events and training for clients.
Marketing Manager at Goodyear & Dunlop Tyres
March 31, 2016 - July 9, 2025Managed multi-brand B2B and B2C marketing campaigns, developed annual plans, led content and digital campaigns, coordinated agencies, organized events and training for clients.
Marketing Project Manager at Vienna Institute for International Economic Studies
March 1, 2016 - September 22, 2025Managed marketing projects and supported internship initiatives, contributing to event planning and communications activities.
Marketing Specialist at Goodyear & Dunlop Tyres
April 30, 2014 - July 28, 2025Supported marketing and sales teams, helped organize events, collaborated with agencies, and contributed to content creation for B2B and B2C channels.
Marketing Specialist at Goodyear & Dunlop Tyres
April 30, 2014 - July 28, 2025Supported marketing and sales teams, helped organize events, collaborated with agencies, and contributed to content creation for B2B and B2C channels.
Marketing Specialist at Goodyear & Dunlop Tyres
April 30, 2014 - July 9, 2025Supported marketing and sales teams, helped organize events, collaborated with agencies, contributed to content creation for B2B and B2C channels.
IBM Work Experience at IBM
April 1, 2014 - September 22, 2025Supported marketing and sales teams, helped organize events, collaborated with agencies, and contributed to content creation for B2B and B2C channels.
Marketing & Events (IBM) – Marketing & Events at IBM
April 1, 2014 - September 22, 2025Supported marketing and sales teams; helped organize events; collaborated with agencies; contributed to content creation for B2B and B2C channels.
Marketing Project Manager (Internship) at Vienna Institute for International Economic Studies
May 31, 2013 - July 28, 2025Conducted competitor research, developed digital marketing plans, and created web and social media content.
Marketing Project Manager (Internship) at Vienna Institute for International Economic Studies
May 31, 2013 - July 28, 2025Conducted competitor research, developed digital marketing plans, and created web and social media content.
Marketing Project Manager (Internship) at Vienna Institute for International Economic Studies
May 31, 2013 - July 9, 2025Conducted competitor research, developed digital marketing plans, and created web and social media content.
Marketing Specialist at Good Year & Dunlop Tyres
May 1, 2013 - September 22, 2025Conducted competitive research, developed digital marketing plans, and created web and social media content to support brand initiatives.
Marketing Campaign Manager (Internship) at Vienna Institute for International Economic Studies
May 1, 2013 - September 22, 2025Planned and executed marketing campaigns; supported content creation and project activities.
Marketing Specialist at Good Year & Dunlop Tyres
May 1, 2013 - September 22, 2025Drove multi-brand B2B and B2C marketing campaigns; developed annual plans; created digital content and web assets.
Education
MBA at UNESCO Department - Bucharest University
January 1, 2013 - December 31, 2015Bachelor of Science at Bucharest University of Economic Studies
January 1, 2010 - December 31, 2013MBA at Bucharest University, UNESCO Department
January 1, 2013 - December 31, 2015Bachelor of Science in Marketing at Bucharest University of Economic Studies
January 1, 2010 - December 31, 2013MBA at UNESCO Department - Bucharest University
January 1, 2013 - December 31, 2015Bachelor of Science at Bucharest University of Economic Studies
January 1, 2010 - December 31, 2013MBA at Bucharest University
January 1, 2013 - January 1, 2015Bachelor of Science in Marketing at Bucharest University of Economic Studies
January 1, 2010 - January 1, 2013MBA at Bucharest University of Economic Studies
January 1, 2013 - January 1, 2015Bachelor of Science in Marketing at Bucharest University of Economic Studies
January 1, 2010 - January 1, 2013Master of Business Administration (MBA) at Bucharest University
January 1, 2013 - January 1, 2015Bachelor of Science in Marketing at Bucharest University of Economic Studies
January 1, 2010 - January 1, 2013Qualifications
Industry Experience
Professional Services, Financial Services, Computers & Electronics, Education, Transportation & Logistics, Software & Internet, Consumer Goods, Media & Entertainment, Manufacturing, Travel & Hospitality
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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