I am a highly motivated and results-oriented Strategy and Marketing professional with a successful track record in both startup and large firms. I have expertise in social media management, digital campaigns, business strategy, and project management. I enjoy creating impactful digital content and marketing strategies that drive growth and engagement. Over the years, I have developed skills in SEO optimization, content creation, and data-driven marketing campaigns. I take pride in supporting leadership teams with strategic insights and helping businesses scale effectively. Outside of work, I am a creative writer who shares film reviews and poetry on my personal blog.

Avijeet Shastry

I am a highly motivated and results-oriented Strategy and Marketing professional with a successful track record in both startup and large firms. I have expertise in social media management, digital campaigns, business strategy, and project management. I enjoy creating impactful digital content and marketing strategies that drive growth and engagement. Over the years, I have developed skills in SEO optimization, content creation, and data-driven marketing campaigns. I take pride in supporting leadership teams with strategic insights and helping businesses scale effectively. Outside of work, I am a creative writer who shares film reviews and poetry on my personal blog.

Available to hire

I am a highly motivated and results-oriented Strategy and Marketing professional with a successful track record in both startup and large firms. I have expertise in social media management, digital campaigns, business strategy, and project management. I enjoy creating impactful digital content and marketing strategies that drive growth and engagement.
Over the years, I have developed skills in SEO optimization, content creation, and data-driven marketing campaigns. I take pride in supporting leadership teams with strategic insights and helping businesses scale effectively. Outside of work, I am a creative writer who shares film reviews and poetry on my personal blog.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate

Language

English
Fluent
Finnish
Beginner
Hindi
Fluent
Telugu
Advanced

Work Experience

Business Developer, Business Strategy and Marketing at Amplon Oy - SaaS Startup – Turku, Finland
January 31, 2025 - August 14, 2025
Supported the CEO in crafting comprehensive marketing strategies and content plans for the Northbound Scaleup Project Programme; Executed digital marketing campaigns with SEO tools including Semrush and Ahrefs; Optimized website SEO and UX through audits and content updates using WordPress Elementor and Yoast SEO; Managed Google Ads campaigns, analyzed ad performance; Created LinkedIn content and blogs that increased followers by 35% and boosted engagement to 57%; Designed training materials and explainer videos for user onboarding; Curated targeted B2B lead lists; Authored strategic blog articles aligned with CEO's vision.
Business Analyst Trainee, Business Strategy and Marketing at Moi Panda - EdTech Startup - Helsinki, Finland
August 31, 2024 - August 14, 2025
Developed and executed content marketing campaigns on LinkedIn, Meta, TikTok, and YouTube, increasing audience engagement from 5% to 12%; Created and maintained social media strategy and editorial calendar using Notion resulting in 45% follower growth; Designed website landing page on Squarespace and authored SEO-optimized blogs to boost online presence; Developed pitch decks and marketing materials for investors and events; Assisted CEO with go-to-market strategy, business model, and market sizing aligned with growth goals; Conducted competitor and market analysis to inform marketing positioning.
Summer Internship, Strategy and Corporate Affairs at Human Resources Professionals Association - Toronto, Canada
August 31, 2022 - August 14, 2025
Designed and implemented student membership growth strategy achieving 25% annual increase; Led stakeholder interviews and market research shaping core strategy; Presented insights to senior leadership; Revamped LinkedIn and Instagram strategy boosting followership by 40%.
Project Manager, Strategy and Business Development at Quintessence Enterprise - Boutique Investment Banking Firm - Hyderabad, India
December 31, 2021 - August 14, 2025
Led marketing research and competitive analysis for investor presentations securing strategic partnerships; Managed end-to-end project delivery up to €100,000 aligning timelines and communication across cross-functional teams of 10+.
Deputy Manager, Research at Karvy Stock Broking Ltd - Leading Stock Broking Firm - Hyderabad, India
December 31, 2018 - August 14, 2025
Communicated investment insights to institutional and retail clients, increasing client satisfaction and retention by 20%; Collaborated with marketing to publish research reports and market outlooks to boost client engagement.

Education

Master of Business Administration (MBA) at DeGroote School of Business, McMaster University, Canada
January 1, 2021 - December 31, 2023
Bachelor of Commerce (Finance) at St. Francis College, Osmania University, India
January 1, 2009 - December 31, 2012

Qualifications

Advanced Digital Marketing Course
January 1, 2025 - December 31, 2025
Advanced Digital Marketing Course
January 1, 2025 - December 31, 2025

Industry Experience

Education, Financial Services, Software & Internet, Professional Services, Media & Entertainment

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate

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