I'm Michael Keenan, a Senior Graphic Designer with 30+ years of experience delivering branding, corporate identity, and multi-channel design solutions for high-profile clients in agency and corporate settings. I'm skilled in visual communication, campaign development, and digital and print design, blending creativity with strategic business impact. I'm proficient in Adobe Creative Suite, motion graphics, and photography, with a proven ability to lead projects, mentor creatives, and collaborate with cross-functional teams. I'm recognized for driving brand growth, client engagement, and design innovation across global markets, delivering targeted campaigns that increase visibility and engagement for clients.

Michael Keenan

I'm Michael Keenan, a Senior Graphic Designer with 30+ years of experience delivering branding, corporate identity, and multi-channel design solutions for high-profile clients in agency and corporate settings. I'm skilled in visual communication, campaign development, and digital and print design, blending creativity with strategic business impact. I'm proficient in Adobe Creative Suite, motion graphics, and photography, with a proven ability to lead projects, mentor creatives, and collaborate with cross-functional teams. I'm recognized for driving brand growth, client engagement, and design innovation across global markets, delivering targeted campaigns that increase visibility and engagement for clients.

Available to hire

I’m Michael Keenan, a Senior Graphic Designer with 30+ years of experience delivering branding, corporate identity, and multi-channel design solutions for high-profile clients in agency and corporate settings. I’m skilled in visual communication, campaign development, and digital and print design, blending creativity with strategic business impact. I’m proficient in Adobe Creative Suite, motion graphics, and photography, with a proven ability to lead projects, mentor creatives, and collaborate with cross-functional teams.

I’m recognized for driving brand growth, client engagement, and design innovation across global markets, delivering targeted campaigns that increase visibility and engagement for clients.

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Language

English
Fluent

Work Experience

Freelance Graphic Designer / Photographer
January 1, 1999 - Present
Visual identity and branding across print, digital, packaging, and motion graphics. Conceptualised and delivered advertising campaigns and promotional materials. Created and implemented Continuous Improvement Systems for business clients. Controlled production and quality of design deliverables. High-end studio photography for people and products. Expert in lighting and image reproduction.
Graphic Design Tutor at Cork ETB
January 1, 2019 - Present
Lectured courses in Graphic Design (Beginners / Level 5 / Level 6) and 3D Motion Graphics. Developed and designed course materials, content, and manuals. Conducted student assessments and guided students in their style development to achieve high-quality portfolio outcomes.
Production Coordinator at News International
December 31, 1998 - July 9, 2025
Promoted from Operative to Production Co-ordinator in 4 years. Managed 30+ staff, overseeing workflows, staffing, training, and efficiency. Developed systems to improve deadlines, maintenance, and production.
Freelance Graphic Designer / Photographer
January 1, 1999 - Present
Worked as a freelance graphic designer and photographer from 1999 to present, delivering visual identity, promotion, advertising, packaging, branding, and motion graphics across all platforms including print repro, digital, and motion mediums. Also provided illustrations and continuous improvement projects.
Graphic Design Tutor at Cork ETB
January 1, 2019 - Present
Taught night courses on Adobe software, graphic design Level 5 / Level 6 and 3D motion graphics from 2019 to present. Developed and designed course materials and content for all design software and manuals, conducted student assessments, and developed styles for achieving high-quality production.
Production Coordinator at News International
December 31, 1998 - August 12, 2025
Promoted from operative to production coordinator over 4 years, managing 30+ staff and overseeing workflows, staffing, training, and efficiency. Developed systems to improve deadlines, maintenance, and production from 1994 to 1998.
Freelance Graphic Designer / Photographer
January 1, 1999 - Present
Working since 1999, I provide visual identity, promotion, advertising, packaging, branding, and motion graphics services across all platforms, including print reproduction, digital, and motion mediums. I also create illustrations and participate in continuous improvement projects.
Graphic Design Tutor at Cork ETB
January 1, 2019 - Present
Since 2019, I teach night courses in Adobe software, Graphic Design Level 5 and Level 6, and 3D Motion Graphics. I have developed course materials, content for all design software, and manuals, conducted student assessments, and helped students develop their styles to achieve high-quality work.
Production Coordinator at News International
December 31, 1998 - September 4, 2025
From 1994 to 1998, I was promoted from an operative to Production Coordinator within 4 years. I managed over 30 staff members, overseeing workflows, staffing, training, and operational efficiency. I developed systems that improved deadlines, maintenance, and production processes.
Freelance Senior Graphic Designer / Photographer at Self-Employed / Freelance
January 1, 1999 - Present
Developed brand identities, packaging, and corporate communications that strengthened client market positioning. Designed and executed integrated campaigns across digital, print, and motion, resulting in improved client visibility and engagement. Produced 3D motion graphics and promotional assets for corporate presentations and product launches. Partnered with cross-functional teams to deliver on-time, on-budget creative projects. Supported SMEs and corporates with brand strategy, market positioning, and design systems.
Graphic Design Tutor at Cork ETB
January 1, 2019 - Present
Delivered Level 5 & 6 courses in Adobe Creative Suite, graphic design, and 3D motion graphics. Designed course materials, training manuals, and assessments tailored to student needs. Mentored students in creative process, design execution, and professional portfolio development.
Production Coordinator at News International
December 31, 1998 - October 2, 2025
Promoted from Operative to Coordinator in 4 years; managed a team of 30+ staff. Oversaw production workflows, deadlines, and resource planning to ensure continuous improvement. Implemented visual improvement systems that increased production efficiency and profit.
Production Coordinator at News International
January 1, 1994 - December 31, 1998
Promoted from Operative to Coordinator in 4 years; managed a team of 30+ staff. Oversaw production workflows, deadlines, and resource planning to ensure continuous improvement. Implemented visual improvement systems that increased production efficiency and profit.
Freelance Senior Graphic Designer / Photographer at Independent / Freelance
January 1, 1999 - Present
Developed brand identities, packaging, and corporate communications that strengthened client market positioning. Designed and executed integrated campaigns (digital, print, and motion) resulting in improved client visibility and engagement. Produced 3D motion graphics and promotional assets for corporate presentations and product launches. Partnered with cross-functional teams to deliver on-time, on-budget creative projects. Supported SMEs and corporates with brand strategy, market positioning, and design systems.
Graphic Design Tutor – Cork ETB at Cork ETB
January 1, 2019 - Present
Delivered Level 5 & 6 courses in Adobe Creative Suite, graphic design, and 3D motion graphics. Designed course materials, training manuals, and assessments tailored to student needs. Mentored students in creative process, design execution, and professional portfolio development.

Education

Design Studies at University
January 11, 2030 - October 2, 2025

Qualifications

Environmental Prize, Newsprinters UK
January 1, 2011 - August 12, 2025
Contributed to Shingo Prize-winning project, Newsprinters UK
January 11, 2030 - August 12, 2025
Environmental Prize Winner
January 1, 2011 - September 4, 2025
Shingo Prize - Contributor to Award-winning Business Excellence Project
January 11, 2030 - September 4, 2025
Winner – Environmental Prize, Newsprinters UK (2011)
January 1, 2011 - December 31, 2011
Shingo Prize for Business Excellence – Contributor, Newsprinters UK (2011)
January 1, 2011 - October 2, 2025
GSE / O Level, M Level, A Level
January 11, 2030 - February 9, 2026
Environmental Prize – Newsprinters UK
January 1, 2011 - February 9, 2026
Shingo Prize – Contributed to award-winning business excellence project, Newsprinters UK
January 11, 2030 - February 9, 2026

Industry Experience

Media & Entertainment, Education, Consumer Goods, Manufacturing, Professional Services, Retail, Transportation & Logistics