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I am a highly motivated and results-oriented Social Media and Digital Marketing Specialist with 3 years of experience crafting engaging content and executing successful online marketing campaigns. I have a proven ability to develop and manage social media presence across various platforms, driving brand awareness, audience engagement, and measurable results. I am skilled in content creation for all digital channels, including blog posts, infographics, videos, and social media content. I am adept at data analysis and leveraging insights to optimize campaigns for maximum impact.…I am a highly motivated and results-oriented Social Media and Digital Marketing Specialist with 3 years of experience crafting engaging content and executing successful online marketing campaigns. I have a proven ability to develop and manage social media presence across various platforms, driving brand awareness, audience engagement, and measurable results. I am skilled in content creation for all digital channels, including blog posts, infographics, videos, and social media content. I am adept at data analysis and leveraging insights to optimize campaigns for maximum impact.

Saurabh Pathak

Digital Marketer, Social Media Manager, Content Creator, +3

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I am a highly motivated and results-oriented Social Media and Digital Marketing Specialist with 3 years of experience crafting engaging content and executing successful online marketing campaigns. I have a proven ability to develop and manage social media presence across various platforms, driving brand awareness, audience engagement, and measurable results. I am skilled in content creation for all digital channels, including blog posts, infographics, videos, and social media content. I am adept at data analysis and leveraging insights to optimize campaigns for maximum impact.…I am a highly motivated and results-oriented Social Media and Digital Marketing Specialist with 3 years of experience crafting engaging content and executing successful online marketing campaigns. I have a proven ability to develop and manage social media presence across various platforms, driving brand awareness, audience engagement, and measurable results. I am skilled in content creation for all digital channels, including blog posts, infographics, videos, and social media content. I am adept at data analysis and leveraging insights to optimize campaigns for maximum impact.

Available to hire

I am a highly motivated and results-oriented Social Media and Digital Marketing Specialist with 3 years of experience crafting engaging content and executing successful online marketing campaigns. I have a proven ability to develop and manage social media presence across various platforms, driving brand awareness, audience engagement, and measurable results.

I am skilled in content creation for all digital channels, including blog posts, infographics, videos, and social media content. I am adept at data analysis and leveraging insights to optimize campaigns for maximum impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Hindi

Advanced

Gujarati

Advanced

Work Experience

Social Media Marketing at Parul University

June 30, 2023 - July 9, 2025

Managed the university's social media presence for 1.5 years, growing the follower base by 30% through an engaging content calendar. Created posts, stories, and tailored captions, developing a distinct brand voice. Managed paid social campaigns boosting website traffic by 40%. Used analytics to optimize strategies targeting specific demographics, and successfully increased program applications by 30% with targeted campaigns.

Digital Marketing Specialist at Patterns LLC

July 31, 2024 - July 9, 2025

Executed social media strategies across Facebook, Instagram, and Twitter for clients in real estate, apparel, and promotional products. Increased brand awareness and engagement through targeted content, community building, and influencer collaborations. Managed data-driven social media ad campaigns to boost website traffic, lead generation, and sales. Optimized Google My Business listings improving local search rankings. Delivered actionable social media and Google Analytics reports to enable strategic adjustments.

Digital Marketing Manager at Corementors Pvt Ltd

November 30, 2024 - July 9, 2025

Led impactful digital marketing campaigns to drive brand awareness and online engagement growth. Utilized data analytics to identify trends and refine strategies. Collaborated with cross-functional teams to implement innovative marketing solutions aligned with business objectives.

Digital Marketing Specialist at IMS Group

December 1, 2024 - Present

Managed the complete digital marketing function for Saratoga Solutions, developing and executing strategies aligned with business goals. Handled brand development, visual identity, and messaging for a consistent brand presence. Led marketing initiatives across social media, website, and paid platforms. Designed and maintained the company website ensuring seamless UX and strong branding. Created and managed all social media content and ad campaigns. Implemented comprehensive SEO strategies and optimized Google Ads for lead generation and ROI. Monitored performance metrics to refine strategies and ensure continuous growth.

Social Media Marketing at Parul University

June 30, 2023 - July 9, 2025

Managed the university's social media presence for 1.5 years. Grew follower base by 30% by creating and executing an engaging content calendar. Developed compelling posts, stories, and captions with a distinct brand voice. Managed paid social campaigns that boosted website traffic by 40%. Utilized analytics to optimize strategies targeting specific demographics, resulting in a 30% increase in program applications.

Digital Marketing Specialist at Patterns LLC

July 31, 2024 - July 9, 2025

Executed impactful social media strategies across Facebook, Instagram, and Twitter for client industries including real estate, apparel, and promotional products over 8 months. Enhanced brand awareness and engagement through targeted content, influencer collaborations, and community building. Developed data-driven ad campaigns to increase website traffic, leads, and sales. Managed and optimized Google My Business listings to improve local search rankings. Delivered actionable insights via analytics reports to guide client marketing adjustments.

Digital Marketing Manager at Corementors Pvt Ltd

November 30, 2024 - July 9, 2025

Led digital marketing campaigns to drive brand awareness and online engagement. Used data analytics to identify trends and refine marketing strategies for improved performance. Collaborated with cross-functional teams to implement innovative marketing initiatives aligned with business goals.

Digital Marketing Specialist at IMS Group

December 1, 2024 - Present

Independently managed the full digital marketing function for Saratoga Solutions. Developed comprehensive digital marketing strategies aligned with business objectives including brand development, visual identity, and messaging. Led brand marketing across social media, website, and paid platforms. Designed and maintained company website ensuring seamless user experience. Executed SEO strategies, Google Ads campaigns focused on lead generation and ROI. Continuously monitored and analyzed metrics to optimize growth, maintaining consistency and quality across all channels.

Social Media Marketing at Parul University

June 30, 2023 - July 9, 2025

Grew follower base by 30% with an engaging content calendar. Created engaging posts and stories for the social media pages. Crafted compelling captions & developed a distinct brand voice. Managed paid social campaigns, boosting website traffic by 40%. Utilized analytics to optimize strategy & target specific demographics. Increased applications for a program by 30% with a targeted campaign.

Digital Marketing Specialist at Patterns LLC

July 31, 2024 - July 9, 2025

Executed impactful social media strategies across major platforms (Facebook, Instagram, Twitter) for real estate agent, apparel brand, and promotional product company. Supercharged brand awareness and engagement for clients through targeted content, community building, and influencer collaborations. Developed data-driven social media ad campaigns to drive website traffic, generate leads, and boost sales across diverse industries. Managed and optimized Google My Business listings for a promotional product client, ensuring accurate info, positive reviews, and improved local search ranking. Delivered actionable insights through social media and Google Analytics reports, enabling clients to adjust marketing strategies for success. Achieved significant improvements in brand awareness and client growth within a condensed timeframe. Demonstrated ability to adapt marketing strategies effectively across various industries. Utilized analytics to optimize campaigns and deliver measurable results

Digital Marketing Manager at CoreMentors Pvt Ltd

November 30, 2024 - July 9, 2025

Spearheaded impactful digital marketing campaigns, driving significant brand awareness and online engagement growth. Leveraged data analytics to identify trends and refine marketing strategies for superior performance. Collaborated with diverse teams to implement innovative marketing solutions aligned with business objectives.

Digital Marketing Specialist at IMS Group

December 1, 2024 - Present

Independently managed the complete digital marketing function for Saratoga Solutions. Developed and executed the overall digital marketing strategy aligned with business goals. Handled brand development, visual identity, and messaging to build a strong and consistent brand presence. Led brand marketing initiatives across social media, website, and paid platforms. Designed, developed, and maintained the company’s website, ensuring a seamless UX and strong branding. Created and managed all social media content and advertising campaigns across platforms. Implemented comprehensive SEO strategies (on-page & off-page) to boost search visibility and organic traffic. Planned, executed, and optimized Google Ads campaigns focused on lead generation and ROI. Monitored and analyzed performance metrics to refine strategies and ensure continuous growth. Ensured complete consistency and quality across all digital channels with full ownership from concept to execution.