Available to hire
Hi, I’m Vivian Perez, a creative digital and social media storyteller with over 10 years of experience helping brands grow and engage their audiences through social media, events, and PR. I love crafting on-trend content and leading influencer marketing initiatives that make a real impact.
I’ve worked across diverse industries like technology, automotive, entertainment, and travel, always striving to deliver innovative and effective campaigns. Collaboration and creativity are at the heart of my work, and I thrive in fast-paced environments where I can help brands shine.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
French
Advanced
Work Experience
Social Media Manager at TUXMAT INC.
August 1, 2024 - PresentOwn and execute the end-to-end social media strategy across Instagram, TikTok, YouTube, LinkedIn, Facebook, and Reddit, creating original, high-performing content resulting in 5 viral videos with 8.5M+ views and 82K+ shares. Lead influencer marketing initiatives from discovery and outreach to onboarding, negotiations, and campaign execution, collaborating with over 20 creators using Upfluence to generate UGC and extend brand reach. Conceptualize, film, edit, and publish real-time content tailored to platform trends and audience insights, increasing relevance by 55% and driving 15% year-over-year audience growth. Manage paid social campaigns across Meta and TikTok, boosting original and influencer content to optimize video views, engagement, reach, and conversions. Own community engagement and customer response strategy across all social media platforms, groups and forums, ensuring timely, on-brand communication while fostering meaningful relationships and long-term brand loyalty. Track
Social Media & Influencer Marketing Manager at CRICUT INC.
August 1, 2024 - July 9, 2025Led the development and execution of English and French social, influencer and PR strategies to support the brand’s core values, increase awareness, and drive engagement. Created engaging, on-trend content, driving a 42% increase in reach and audience interaction. Managed Cricut's Ambassador Program with 25 ambassadors across Canada, overseeing onboarding, training, and performance while driving brand awareness through product demonstrations, social media engagement, and community outreach. Spearheaded community management across platforms, maintaining a daily response rate of 100% and fostering trust within a growing audience of over 250,000 followers. Managed 50+ creators per month via AspireIQ, overseeing outreach, onboarding, negotiations, product shipments, content approvals, payments, and boosting to support brand campaigns. Developed PR campaigns, securing coverage across 776 top-tier media outlets and generating over 200M impressions. Delivered detailed post-campaign reports,
Social Media Specialist at MERCEDES-BENZ CANADA INC.
December 31, 2021 - July 9, 2025Developed and maintained the content calendar with original content, UGC, influencer collaborations and product messaging to support the social media pillars and brand campaigns. Managed customer care across six social media platforms, achieving a 97% response rate and increasing audience engagement by 25% YoY using Sprinklr. Led brand campaigns that generated 2M+ impressions, collaborating with influencers to amplify brand awareness and engagement. Executed live content capture at 3+ major events like F1, Auto Shows, and vehicle launches, overseeing real-time social media coverage, influencer collaborations, and engagement. Coordinated key logistics for tradeshows and events, ensuring vehicles were showcase-ready, managing live broadcasts, and creating engaging content for social media.
Digital & Social Media Marketing Consultant at VIVIAN PEREZ
June 1, 2020 - July 9, 2025Created and managed digital marketing campaigns for clients in real estate and e-learning industries, driving engagement and lead generation. Optimized SEO and developed website content, enhancing online brand presence. Managed community engagement on social media channels to drive brand love. Designed and deployed email marketing campaigns, integrating creative visuals with targeted messaging to improve open rates.
Digital Insight Analyst at FOUR SEASONS HOTELS LTD.
June 30, 2018 - July 9, 2025Crafted Adobe Analytics dashboards to monitor and visualize KPIs across web, mobile app, and promotional campaigns for 108 global properties. Collaborated with cross-functional teams on tagging implementation, quality assurance, and data analysis to drive business insights. Forecasted digital performance trends using regression analysis, delivering actionable insights for strategic planning.
Digital Marketing Analyst at COLOUR SOCIAL AGENCY
July 31, 2017 - July 9, 2025Collected, analyzed and produced Web (Omniture, Google Analytics), organic and paid social media (Facebook, Twitter and Instagram) and programmatic dashboards with strategic insights, key recommendations and data visualizations for Tier 1 CPG clients such as GSK & Agropur. Communicated complex marketing insights reports and transformed them into compelling stories that are easy to understand for non-analytical stakeholders. Developed competitive insights, social listening and deep dive reports using Sprinklr and Sprout Social for Tier 1 clients such as Nestlé Canada & Argus Bermuda.
Program Marketing Coordinator – Broadcast & Digital at BELL MEDIA INC.
September 30, 2015 - July 9, 2025Supported Sales and Marketing teams with research and programming decks. Developed sales and sponsorship materials for new and returning top TV shows, website launches, brands refreshes and advertising products using Photoshop and PowerPoint.
Research Analyst – Digital at BELL MEDIA INC.
April 30, 2015 - July 9, 2025Contributed over $7 million in annual digital sales with market research data sourced from comScore, Adobe Analytics, PMB and social analytics. Designed market research digital summaries for 30+ broadcast brands in 5 regional markets. Prepared monthly reports for senior leadership and sales teams with trending, analysis, demographic profiles and key category changes. Created category templates that share actionable insights for clients in various industries.
Social Media Manager at TUXMAT INC.
August 1, 2024 - PresentOwned and executed the end-to-end social media strategy across Instagram, TikTok, YouTube, LinkedIn, Facebook, and Reddit, creating original, high-performing content resulting in 5 viral videos with 8.5M+ views and 82K+ shares. Led influencer marketing initiatives collaborating with over 20 creators to generate UGC and extend brand reach. Conceptualized, filmed, edited, and published real-time content tailored to platform trends and audience insights, increasing relevance by 55% and driving 15% year-over-year audience growth. Managed paid social campaigns across Meta and TikTok to optimize video views, engagement, reach, and conversions. Owned community engagement and customer response strategies ensuring timely, on-brand communications. Tracked and analyzed social performance metrics to optimize content and campaign strategies while monitoring competitors and social media trends to drive innovation.
Social Media & Influencer Marketing Manager at CRICUT INC.
August 1, 2024 - July 9, 2025Led the development and execution of English and French social, influencer, and PR strategies to support brand values, increase awareness, and drive engagement. Created engaging content leading to a 42% increase in reach and audience interaction. Managed an Ambassador Program with 25 ambassadors, overseeing onboarding, training, and performance. Spearheaded community management with a daily 100% response rate for an audience of 250,000+ followers. Managed 50+ creators monthly via AspireIQ, handling outreach, onboarding, negotiations, content approvals, and payments. Developed PR campaigns securing coverage across 776 media outlets generating 200M+ impressions. Planned and executed over 5 annual influencer and community events, managing logistics, vendors, and budgets.
Social Media Specialist at MERCEDES-BENZ CANADA INC.
December 31, 2021 - July 9, 2025Developed and maintained content calendars with original content, UGC, influencer collaborations, and product messaging supporting social media pillars and brand campaigns. Managed customer care across six social platforms achieving a 97% response rate and increasing audience engagement by 25% YoY. Led brand campaigns generating over 2M impressions and collaborated with influencers to amplify awareness. Executed live content coverage at major events including F1 and Auto Shows. Coordinated logistics for tradeshows and events ensuring vehicles were showcase-ready and managed live broadcasts and engaging content for social media.
Digital & Social Media Marketing Consultant at Vivian Perez (Freelance)
June 30, 2020 - July 9, 2025Created and managed digital marketing campaigns for clients in real estate and e-learning, driving engagement and lead generation. Optimized SEO and developed website content to enhance online presence. Managed community engagement on social channels to drive brand loyalty. Designed and deployed email marketing campaigns integrating creative visuals with targeted messaging to improve open rates.
Digital Insight Analyst at Four Seasons Hotels Ltd.
June 30, 2018 - July 9, 2025Crafted Adobe Analytics dashboards to monitor and visualize KPIs across web, mobile app, and promotional campaigns for 108 global properties. Collaborated on tagging implementation, quality assurance, and data analysis to drive business insights. Forecasted digital performance trends using regression analysis delivering actionable insights for strategic planning.
Digital Marketing Analyst at Colour Social Agency
July 31, 2017 - July 9, 2025Collected, analyzed, and produced web, organic and paid social media, and programmatic dashboards with strategic insights for Tier 1 CPG clients such as GSK and Agropur. Communicated complex marketing insights through compelling stories for non-analytical stakeholders. Developed competitive insights, social listening, and deep dive reports using Sprinklr and Sprout Social for clients including Nestlé Canada and Argus Bermuda.
Program Marketing Coordinator – Broadcast & Digital at Bell Media Inc.
September 30, 2015 - July 9, 2025Supported Sales and Marketing teams with research and programming decks. Developed sales and sponsorship materials for TV shows, website launches, brand refreshes, and advertising products using Photoshop and PowerPoint.
Research Analyst – Digital at Bell Media Inc.
April 1, 2015 - July 9, 2025Contributed over $7 million in annual digital sales through market research data from comScore, Adobe Analytics, PMB, and social analytics. Designed market research digital summaries for 30+ broadcast brands across five regional markets. Prepared monthly reports with trending, analysis, demographic profiles, and key category changes. Created category templates sharing actionable insights for clients in various industries.
Social Media Manager at TUXMAT INC.
August 1, 2024 - PresentOwned and executed the end-to-end social media strategy across multiple platforms including Instagram, TikTok, YouTube, LinkedIn, Facebook, and Reddit. Created original content resulting in 5 viral videos with over 8.5 million views and 82,000 shares. Led influencer marketing initiatives collaborating with over 20 creators using Upfluence to generate user-generated content and extend brand reach. Managed paid campaigns, community engagement, and customer response strategies while tracking performance metrics to optimize content and campaign effectiveness.
Social Media & Influencer Marketing Manager at CRICUT INC.
August 1, 2024 - July 9, 2025Developed and executed English and French social, influencer, and PR strategies that increased brand reach and engagement by 42%. Managed Cricut's Ambassador Program with 25 ambassadors across Canada and social community growing over 250,000 followers. Led influencer management of 50+ creators monthly using AspireIQ. Delivered PR campaigns securing coverage across 776 media outlets generating over 200 million impressions. Planned and executed multiple community and influencer events annually, managing logistics and budgets.
Social Media Specialist at MERCEDES-BENZ CANADA INC.
December 31, 2021 - July 9, 2025Managed content calendar and produced original and UGC content across six social platforms supporting brand campaigns. Achieved a 97% customer care response rate and 25% year-over-year audience engagement growth using Sprinklr. Led brand campaigns generating over 2 million impressions and executed live content capture for major events including F1 and Auto Shows. Coordinated logistics for tradeshows and events to ensure brand readiness and engagement.
Digital & Social Media Marketing Consultant at Vivian Perez
June 30, 2020 - July 9, 2025Created and managed digital marketing campaigns for clients in real estate and e-learning industries to drive engagement and lead generation. Optimized SEO and developed website content to enhance online presence. Managed social media community engagement and designed email marketing campaigns integrating creative visuals with targeted messaging to improve open rates.
Digital Insight Analyst at Four Seasons Hotels Ltd.
June 30, 2018 - July 9, 2025Created Adobe Analytics dashboards to monitor KPIs across web, mobile app, and promotional campaigns for 108 global properties. Collaborated on tagging implementation, quality assurance, and data analysis to provide business insights. Forecasted digital performance trends with regression analysis to deliver actionable insights for strategic planning.
Digital Marketing Analyst at Colour Social Agency
July 31, 2017 - July 9, 2025Collected, analyzed and produced web, social media, and programmatic dashboards with strategic insights for Tier 1 CPG clients. Transformed complex marketing insights into understandable reports for non-analytical stakeholders. Developed social listening and competitive reports using Sprinklr and Sprout Social.
Program Marketing Coordinator – Broadcast & Digital at Bell Media Inc.
September 30, 2015 - July 9, 2025Supported sales and marketing teams by preparing research and programming decks. Developed sales and sponsorship materials for TV shows, website launches, brand refreshes, and advertising products using Photoshop and PowerPoint.
Research Analyst – Digital at Bell Media Inc.
April 30, 2015 - July 9, 2025Contributed to over $7 million in annual digital sales through market research data from comScore, Adobe Analytics, PMB, and social analytics. Prepared monthly reports for senior leadership and sales teams including trend analysis, demographic profiles, and key category changes. Created actionable client insights supporting 30+ broadcast brands across five regional markets.
Education
Bachelor of Honours Business Administration at Wilfrid Laurier University
January 1, 2008 - December 31, 2012Bachelor of Honours Business Administration at Wilfrid Laurier University
January 1, 2008 - December 31, 2012Bachelor of Honours Business Administration at Wilfrid Laurier University
January 1, 2008 - December 31, 2012Qualifications
Industry Experience
Media & Entertainment, Consumer Goods, Travel & Hospitality, Retail, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Hire a Social Media Manager
We have the best social media manager experts on Twine. Hire a social media manager in Richmond Hill today.