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As a member of the Marketing Department my goal is to leverage the company’s potential by setting high objectives and having a clear vision of the future. I believe that cross-functional teamwork is fundamental, based on communication, brainstorming, and mutual support. I consider it crucial to have well-developed strategic prospecting, resilience, empathy, and effective time management. My work is client-centered, creating engaging and informative content that meets the client's needs through integrated campaigns that strengthen a company's omnichannel presence and brand strategies. I am positive, adaptable, proactive, well-organized, creative, and open to new ideas, always eager to explore unconventional solutions.…As a member of the Marketing Department my goal is to leverage the company’s potential by setting high objectives and having a clear vision of the future. I believe that cross-functional teamwork is fundamental, based on communication, brainstorming, and mutual support. I consider it crucial to have well-developed strategic prospecting, resilience, empathy, and effective time management. My work is client-centered, creating engaging and informative content that meets the client's needs through integrated campaigns that strengthen a company's omnichannel presence and brand strategies. I am positive, adaptable, proactive, well-organized, creative, and open to new ideas, always eager to explore unconventional solutions.

Inês Banha Alves

Digital Marketer, Content Creator, Marketing Strategist, +2

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As a member of the Marketing Department my goal is to leverage the company’s potential by setting high objectives and having a clear vision of the future. I believe that cross-functional teamwork is fundamental, based on communication, brainstorming, and mutual support. I consider it crucial to have well-developed strategic prospecting, resilience, empathy, and effective time management. My work is client-centered, creating engaging and informative content that meets the client's needs through integrated campaigns that strengthen a company's omnichannel presence and brand strategies. I am positive, adaptable, proactive, well-organized, creative, and open to new ideas, always eager to explore unconventional solutions.…As a member of the Marketing Department my goal is to leverage the company’s potential by setting high objectives and having a clear vision of the future. I believe that cross-functional teamwork is fundamental, based on communication, brainstorming, and mutual support. I consider it crucial to have well-developed strategic prospecting, resilience, empathy, and effective time management. My work is client-centered, creating engaging and informative content that meets the client's needs through integrated campaigns that strengthen a company's omnichannel presence and brand strategies. I am positive, adaptable, proactive, well-organized, creative, and open to new ideas, always eager to explore unconventional solutions.

Available to hire

As a member of the Marketing Department my goal is to leverage the company’s potential by setting high objectives and having a clear vision of the future. I believe that cross-functional teamwork is fundamental, based on communication, brainstorming, and mutual support. I consider it crucial to have well-developed strategic prospecting, resilience, empathy, and effective time management.

My work is client-centered, creating engaging and informative content that meets the client’s needs through integrated campaigns that strengthen a company’s omnichannel presence and brand strategies. I am positive, adaptable, proactive, well-organized, creative, and open to new ideas, always eager to explore unconventional solutions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Portuguese

Fluent

English

Advanced

Spanish; Castilian

Intermediate

Work Experience

Digital Content Developer at MSD Portugal

September 1, 2024 - July 10, 2025

Responsible for creating engaging content and integrated campaigns with internal teams and external agencies to maximize digital initiatives and enhance the company’s omnichannel presence across multiple brands. Created emails using Assembler and managed HTML modifications and approvals with external agencies. Conducted digital marketing audits, implemented SEO strategies, planned and optimized paid media campaigns on platforms like Google Ads, Meta, and LinkedIn. Implemented tracking solutions, monitored analytics, generated reports, suggested data-driven improvements, and identified new opportunities.

Digital Engagement Specialist at Janssen Pharmaceutical

June 1, 2023 - July 10, 2025

Managed and executed conversion strategies for multiple brands, planned and managed omnichannel campaigns (push notifications, SMS, email, social media, ads, and more) collaborating with brand managers and creative agencies. Monitored campaign performance, provided insights and recommendations for optimization. Collaborated closely with sales teams and EMEA teams for project localization and performance. Promoted and coordinated online and offline events, including webinars and industry conferences, managing onsite coordination and stakeholder communication.

Digital Content at Jaba Recordati

August 1, 2021 - July 10, 2025

Developed strategic digital content and managed omnichannel communications across several brands including newsletters, landing pages, websites, scripts, social media, blogs, and copywriting. Conducted keyword research for SEO and audience targeting, managed partnerships with digital influencers and medical specialists. Collaborated with creative teams to ensure cohesive branding messaging, implemented e-commerce planning and data reporting to strengthen market position, and benchmarked competitive strategies to identify growth opportunities.

Sales Assistant at Worten

September 1, 2019 - July 10, 2025

Ensured positive shopping experiences by applying attention to detail and strategic mindset to meet customer needs and achieve sales targets.

Production Assistant at Media Capital

August 1, 2018 - July 10, 2025

Supported crafting engaging written and visual messages by collaborating with stakeholders, transforming complex concepts into clear communication. Assisted with guest coordination and maintained communication across departments for the TV Show 'Você na TV'.

Digital Content Developer at MSD Portugal

September 30, 2024 - August 1, 2025

Created engaging content and integrated campaigns partnering with internal teams and external agencies to maximize digital initiatives, leverage omnichannel presence, and reach target audiences across multiple brands. Managed email campaigns using Assembler and HTML, coordinated approvals within Veeva Vault, conducted digital marketing audits and SEO optimizations, planned and optimized paid media campaigns across Google Ads, Meta, and LinkedIn. Implemented tracking solutions with UTM parameters, monitored analytics, generated reports, and identified opportunities for data-driven improvements.

Digital Engagement Specialist at Janssen Pharmaceutical

June 30, 2023 - August 1, 2025

Managed and executed conversion strategies for multiple brands simultaneously, tailored for specific products and audiences. Planned and managed omnichannel campaigns including push notifications, SMS, email marketing, websites, social media, ads, landing pages, flyers in collaboration with brand managers, medical teams, and creative agencies. Monitored campaign performance with detailed reports and optimization recommendations. Collaborated with field sales teams to identify digital opportunities, maintained cross-regional collaboration with EMEA teams for project localization, and promoted online and offline events including webinars and industry conferences.

Digital Content at Jaba Recordati

August 31, 2021 - August 1, 2025

Developed strategic digital content and managed omnichannel communications for multiple brands including newsletters, landing pages, websites, scripts, social media, blogs, and copywriting. Conducted SEO keyword research and audience targeting, managed partnerships with digital influencers and medical specialists, collaborated with creative and design teams to ensure message consistency, implemented e-commerce strategies to strengthen OTC market positioning, and benchmarked competitive strategies to identify growth opportunities.

Sales Assistant at Worten

September 30, 2019 - August 1, 2025

Ensured positive shopping experiences through attention to detail and strategic decision-making, fulfilling customer needs while achieving sales targets.

Production Assistant at Media Capital

August 31, 2018 - August 1, 2025

Crafted engaging written and visual messages collaborating with stakeholders, transformed complex concepts into clear communication, supported guest coordination according to show agenda, and maintained open communication with involved departments for TV show 'Você na TV'.