Available to hire
I am a digital marketer with a passion for learning, exploring, and creating innovative solutions to achieve client goals. Goal-oriented and proactive, I focus on delivering impactful results while encouraging knowledge sharing and productive teamwork. I thrive on new challenges that drive growth, both personally and professionally.
With extensive experience in team management, fostering collaboration, and mentoring specialists to unlock their full potential, I am committed to advancing digital marketing strategies and campaign management across multiple platforms and channels.
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Spanish; Castilian
Fluent
Russian
Fluent
French
Intermediate
Work Experience
Performance Marketing Lead at Ascend Makers
July 1, 2024 - PresentCoordinated cross-channel paid media strategy including search, social, and programmatic campaigns. Managed and trained the team members, planned and budgeted campaigns, conducted forecasting and results analysis. Handled paid search and paid social campaigns optimization on platforms such as PMAX, DGEN, Search, META, and TikTok. Managed clients including Oysho, Sage, and Iberostar.
Performance marketing lead at Ascendmakers, Madrid, Spain
July 1, 2024 - PresentDeveloped AscendOne tool to manage clients' campaigns across various platforms. Planned omichannel digital strategies including paid search, paid social, display, and video. Provided digital marketing strategy consulting and conducted in-company trainings. Led a team of paid media specialists.
Paid search manager at Mindshare, Madrid, Spain
June 30, 2024 - July 9, 2025Coordinated cross-channel paid strategy (search, social, programmatic). Managed and coordinated the team, provided training to team members. Planned and budgeted campaigns with forecasting and result analysis. Developed strategic paid search activity plans and optimized paid social campaigns. Managed clients including Oysho and Sage.
Paid Search Manager at Mindshare
October 1, 2023 - August 8, 2025Managed PPC campaigns across Google, Yandex, and Microsoft platforms focusing on CPA and ROAS optimization. Specialized in search, mobile, RMKT, shopping, and Gmail campaigns. Responsible for client and internal reporting, competitive analysis, and team training. Worked with clients such as Desigual, Iberostar, and Northweek.
Paid search supervisor at Mindshare, Madrid, Spain
April 30, 2021 - July 9, 2025Planned and budgeted campaigns with forecasting and analysis. Managed and coordinated team and team member training. Optimized paid search campaigns (Search, Pmax, Display, Discovery, Shopping, Youtube) and PPC campaign launches and optimizations on platforms such as Google, Yandex, and Microsoft. Conducted A/B testing and experiments. Optimized paid social campaigns on Facebook, Instagram, LinkedIn. Worked with clients like Iberostar, Stradivarius, and Podo.
Paid Search Supervisor at Mindshare
April 1, 2021 - August 8, 2025Led paid search team, conducted campaign planning, budgeting, forecasting, and results analysis. Optimized campaigns on platforms including Search, PMAX, Display, Discovery, Shopping, and YouTube. A/B tested and experimented with value-based bidding. Optimized paid social campaigns (META, TikTok, LinkedIn). Tools used included Google Analytics, Search Ads 360, Yandex Metrica, SEMRush. Clients included Iberostar and Stradivarius.
Digital marketing freelance specialist at Self-employed
October 31, 2019 - July 9, 2025Managed SEM campaigns across Google, Bing, and Yandex. Optimized CPA, CPL, ROAS and managed Search, Display, Remarketing, Video, Mobile, and Shopping campaigns. Conducted market analysis and maintained client relationships. Prepared commercial proposals. Worked in various sectors including credits&loans, printshops, fashion, pharmacies, and sanitary fittings with clients such as Kredito24, Grohe, El Corte Inglés, Neck&Neck, Granoptic, and Crosslend.
Digital Marketing Freelance Specialist
October 1, 2019 - August 8, 2025Managed SEM campaigns across Google, Bing, and Yandex focusing on CPA, CPL, and ROAS optimization. Managed search, display, remarketing, video, mobile, and shopping campaigns with reporting and market analysis. Maintained client relationships and prepared commercial proposals. Worked in sectors including credits & loans, print shops, fashion, pharmacies, and sanitary fittings. Clients included Kredito 24, Grohe, El Corte Inglés, Neck&Neck, Granoptic, and Crosslend.
Paid search senior specialist at NeoOgilvy, Madrid, Spain
October 31, 2018 - July 9, 2025Launched and optimized PPC campaigns on Google, Yandex, and Microsoft including Search, Display, Video, Shopping, and Remarketing. Conducted keyword research, reporting, ad copy creation, testing, bid strategy management, competitor and market analysis, web content review and optimization, and ads and landing page testing. Performed translation tasks between multiple languages. Clients included Bobs Watches, Lavinia, Zeel, Tickpick, and Clean Program.
Paid Search Senior Specialist at Neo Ogilvy
October 1, 2018 - August 8, 2025Launched and optimized PPC campaigns using Google, Yandex, and Microsoft ads. Managed campaigns for search, display, video, shopping, and remarketing. Conducted keyword research, reporting, ad copy creation, testing, bid strategy management, market analysis, and website content review and optimization. Translations in multiple languages. Clients included Bobs Watches, Lavinia, Zeel, and Tickpick.
PPC Analyst at Kanlli, Madrid, Spain
April 30, 2016 - July 9, 2025Managed PPC campaigns (Google, Yandex, Microsoft) focusing on CPA and ROAS optimization. Managed Search, Mobile, Remarketing, Shopping, Gmail campaigns. Reported to clients and internal teams. Conducted market and competitor analysis. Utilized tools including Doubleclick, Adgooroo, SemRush, Optmyzr, Google Analytics, and Yandex Metrika. Worked mainly in fashion and travel sectors, servicing clients like Desigual, Iberostar, and Northweek.
PPC Analyst at Kanlli
April 1, 2016 - August 8, 2025Planned and budgeted campaigns, managed paid search teams, trained members, optimized paid search channels (Search, PMAX, Display, Discovery, Shopping, YouTube). Conducted A/B testing and experiments with value-based bidding. Optimized paid social campaigns on META, TikTok, LinkedIn. Used tools such as Google Analytics, Search Ads 360, Yandex Metrica, SEMRush. Clients included Iberostar, Stradivarius, and Podo.
Junior business developer at Exceltic S.L., Madrid, Spain
August 31, 2014 - July 9, 2025Marketing&Customer relationship intern at Casa del Lector, Madrid, Spain
May 31, 2014 - July 9, 2025Education
Master at Carlos 3 U-ty of Madrid
January 1, 2012 - December 31, 2013BSc at Graduate School of Management St.Petersburg, Russia
January 1, 2009 - December 31, 2012Master at Cultural and Art Management
January 11, 2030 - January 1, 2013Graduate School of Management at Complutense of Madrid University
January 11, 2030 - August 8, 2025BSc Business Management (Marketing) at St. Petersburg
January 11, 2030 - January 1, 2012Exchange program at ITAM, Mexico City
January 1, 2011 - August 8, 2025Qualifications
Personal and professional coaching
January 1, 2023 - December 31, 2023Integral Mindfulness training
January 1, 2018 - December 31, 2018Exchange program
January 1, 2010 - August 8, 2025Personal and Professional Coaching Expert
January 1, 2024 - August 8, 2025Integral Mindfulness Training
January 1, 2018 - August 8, 2025Industry Experience
Retail, Travel & Hospitality, Financial Services, Consumer Goods, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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