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Hi, I'm Roberto Lisci, an energetic and data-driven Senior Marketing Leader with over 10 years of international experience specializing in E-commerce, Digital Marketing, and Sales. I've had the pleasure of scaling global brands, leading diverse cross-functional teams, and driving multi-million-dollar growth initiatives leveraging AI-powered strategies and paid media. I'm passionate about turning complex challenges into strategic opportunities and delivering high ROI in fast-paced and competitive markets. I enjoy collaborating with teams worldwide and continuously exploring innovative ways to grow brands and create impactful campaigns.…Hi, I'm Roberto Lisci, an energetic and data-driven Senior Marketing Leader with over 10 years of international experience specializing in E-commerce, Digital Marketing, and Sales. I've had the pleasure of scaling global brands, leading diverse cross-functional teams, and driving multi-million-dollar growth initiatives leveraging AI-powered strategies and paid media. I'm passionate about turning complex challenges into strategic opportunities and delivering high ROI in fast-paced and competitive markets. I enjoy collaborating with teams worldwide and continuously exploring innovative ways to grow brands and create impactful campaigns.

Roberto Lisci

Digital Marketer, Marketing Strategist, Marketing Analyst, +2

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Hi, I'm Roberto Lisci, an energetic and data-driven Senior Marketing Leader with over 10 years of international experience specializing in E-commerce, Digital Marketing, and Sales. I've had the pleasure of scaling global brands, leading diverse cross-functional teams, and driving multi-million-dollar growth initiatives leveraging AI-powered strategies and paid media. I'm passionate about turning complex challenges into strategic opportunities and delivering high ROI in fast-paced and competitive markets. I enjoy collaborating with teams worldwide and continuously exploring innovative ways to grow brands and create impactful campaigns.…Hi, I'm Roberto Lisci, an energetic and data-driven Senior Marketing Leader with over 10 years of international experience specializing in E-commerce, Digital Marketing, and Sales. I've had the pleasure of scaling global brands, leading diverse cross-functional teams, and driving multi-million-dollar growth initiatives leveraging AI-powered strategies and paid media. I'm passionate about turning complex challenges into strategic opportunities and delivering high ROI in fast-paced and competitive markets. I enjoy collaborating with teams worldwide and continuously exploring innovative ways to grow brands and create impactful campaigns.

Available to hire

Hi, I’m Roberto Lisci, an energetic and data-driven Senior Marketing Leader with over 10 years of international experience specializing in E-commerce, Digital Marketing, and Sales. I’ve had the pleasure of scaling global brands, leading diverse cross-functional teams, and driving multi-million-dollar growth initiatives leveraging AI-powered strategies and paid media.

I’m passionate about turning complex challenges into strategic opportunities and delivering high ROI in fast-paced and competitive markets. I enjoy collaborating with teams worldwide and continuously exploring innovative ways to grow brands and create impactful campaigns.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Italian

Fluent

English

Fluent

Spanish; Castilian

Advanced

Dutch

Beginner

French

Beginner

Work Experience

Global Head of E-commerce Marketing at Cisco

September 1, 2022 - Present

Responsible for $1B+ Global E-commerce revenue across SaaS, AI, and hardware solutions. Leading an international team managing E-commerce Marketing activities globally including AMER, EMEA, and APJC. Leading digital marketing paid media strategy and multimillion-dollar advertising initiatives. Overseeing the entire digital marketing budget for Amazon and other e-commerce partners, delivering record ROI and exceptional growth in a competitive market with projects on Cisco.com.

Global E-commerce Marketplace Marketing Manager at Cisco

August 31, 2022 - July 9, 2025

Led a +245% E-commerce revenue growth globally since launch. Managed Amazon Paid Media Marketing and Content strategy across 9 marketplaces globally. Negotiated and built new SoWs with Global Marketing Agencies. Coordinated cross-functional teams to improve results and efficiency. Managed SEO and SEM strategy and nurtured relationships with Amazon representatives to tailor strategy and optimize outcomes.

EMEAR Small Business E-commerce Marketing Manager at Cisco

October 31, 2021 - July 9, 2025

Launched Amazon presence in 5 EMEA marketplaces, established processes and best practices across stakeholders. Managed multimillion-dollar paid media marketing strategy. Developed go-to-market partner strategy involving Global and Theatre Partner Marketing & Channel leads. Contributed to global E-commerce and marketing strategy, led integration between e-commerce partners and Cisco.com, and created marketing programs supporting growth across partner sites.

Jr. E-Commerce Manager at BISSELL Homecare Inc.

December 31, 2019 - July 9, 2025

Scaled Amazon annual revenue from under $2M to over $30M within 18 months through advertising strategies including Sponsored Products, Sponsored Brands, Display Ads, SEO optimization, and tactical campaigns like Prime Day and Black Friday. Managed high-budget advertising campaigns across multiple European marketplaces. Collaborated daily with Amazon Vendor Services teams and liaised with internal and external stakeholders to optimize performance and marketing ROI.

E-commerce and Sales Intern at BISSELL Homecare Inc.

November 30, 2018 - July 9, 2025

Supported and optimized Amazon marketing activities including sponsored products and banner campaigns. Managed marketing campaigns for major Amazon events such as Prime Day and Black Friday; set up product portfolios and reorganized Amazon stores across several European marketplaces while coordinating SEO and SEM strategies. Worked closely with logistics and cross-department teams on e-commerce and sales projects.

Digital Marketing Intern at UnipolSai

June 30, 2014 - July 9, 2025

Executed social media marketing campaigns and collaborated with IT to design online website. Engaged in copywriting and content creation processes while conducting marketing analysis and supporting customer relationship management.