Available to hire
I am a strategic marketing professional with over a decade of experience in project management across food restaurant, and wine industries, specializing in branding, product development, and digital communication. With a solid foundation in marketing honed through both academic and professional experiences, I bring a versatile skill set adaptable to any industry. My extensive international exposure gives me a global perspective on my work.
From ideation to execution, I excel at leading cross-functional teams and implementing strategies that deliver measurable results across diverse markets. I have led content and branding projects such as the Italian Wine Podcast, managed social media campaigns, and driven product innovation in quick service restaurants. I am passionate about creating impactful marketing strategies and driving measurable growth.
Experience Level
Language
English
Fluent
Tagalog
Fluent
Italian
Beginner
Work Experience
Digital Marketing Communications Manager & Project Manager for Italian Wine Podcast at Vinitaly International
October 31, 2024 - July 9, 2025As the Podcast Producer, I drove content and led the branding of Italian Wine Podcast for the English-speaking Italian Wine community within Vinitaly International. I oversaw a team of editors and collaborated cross-functionally with several departments to ensure seamless daily episodes, expanding its global reach. Under my leadership, the podcast created a solid structure that maintained its position as a key voice in the wine industry. As a Digital Marketer, I developed strategies for traffic analytics, managed Google AdWords campaigns, and created social media content for the podcast and wine events. I co-authored the simplified Italian wine book entitled 'The Jumbo Shrimp Guide to Italian Wine,' released in 2021 and supervised the abridgement of 'My Italian Grape Geek Journal' in 2023, both published by Positive Press.
Graphic Designer at 8Wines.com
May 31, 2023 - July 9, 2025I created artworks based on clients' needs for social media and website ad posts. Assisted in wine content copy for posts in English as needed.
Social Media Manager at Académie du Vin Library
January 31, 2023 - July 9, 2025Developed social media posts, YouTube shorts, and content copy. Implemented a transition to more effective social media software improving productivity. Facilitated collaboration between the wine publishing company and Vinitaly to enhance industry presence.
Category Development Consultant at Boozy.ph
February 28, 2021 - July 9, 2025Delivered wine lessons with the internal staff of the e-commerce beverage distributor. Managed curated wine selections and oversaw fact-checking for published wine articles.
Product Development and Brand Manager for Top Quick Service Restaurants in The Philippines at Foodservice & Beverage Brands in the Philippines
December 31, 2017 - July 9, 2025Spearheaded nationwide marketing projects for product innovations and brand management for restaurant brands including Kenny Rogers Roasters, Shakey's Pizza Philippines, and Ramcar Food Group franchise of Kentucky Fried Chicken. Oversaw every stage of the product cycle from initial concept and innovation to nationwide launch including market research, target audience definition, collaboration with product development teams, and go-to-market strategies. Coordinated with sales and distribution channels to ensure successful product positioning and alignment with overall brand objectives, driving visibility and customer engagement across multiple platforms.
Digital Marketing Communications Manager & Project Manager for Italian Wine Podcast at Vinitaly International
October 31, 2024 - July 9, 2025Led content production and branding for the Italian Wine Podcast serving the English-speaking Italian Wine community. Oversaw a team of editors and collaborated cross-functionally with several departments to ensure seamless daily episodes and expand global reach. Developed traffic analytics strategies, managed Google AdWords campaigns, and created social media content for the podcast and related wine events. Co-authored and supervised publications in the wine industry.
Graphic Designer at 8Wines.com (Remote, Czech Republic)
May 31, 2023 - July 9, 2025Created artworks tailored to client needs for social media and website ads. Assisted with content copywriting in English for wine posts as needed.
Social Media Manager at Académie du Vin Library (Remote, United Kingdom)
January 31, 2023 - July 9, 2025Developed social media posts, YouTube shorts, and content copy. Implemented a transition to more effective social media software, improving productivity. Facilitated collaboration with Vinitaly to enhance industry presence.
Category Development Consultant at Boozy.ph (Remote, Philippines)
February 28, 2021 - July 9, 2025Delivered wine lessons to internal staff and curated wine selections. Oversaw fact-checking for published wine articles for this e-commerce beverage distributor.
Product Development and Brand Manager at Top Quick Service Restaurants in The Philippines
December 31, 2017 - July 9, 2025Spearheaded nationwide marketing projects for product innovations and brand management for multiple restaurant brands including Kenny Rogers Roasters, Shakey's Pizza Philippines, and Ramcar Food group franchise of Kentucky Fried Chicken. Managed every stage of product cycle, from concept through launch. Conducted market research, defined target audiences, collaborated with product development and sales teams, and created go-to-market strategies to drive visibility and customer engagement.
Education
Master of Science at Erasmus Mundus Consortium: Université de Bordeaux - Institut des Sciences de la Vigne et du Vin (France), Universidade do Porto (Portugal), & Universitat Rovira i Virgili (Spain)
January 1, 2020 - December 31, 2020Master of Business Administration at De La Salle University - Graduate Business School (Philippines)
January 1, 2018 - December 31, 2018Bachelor of Business Marketing Management at De La Salle University - College of Business (Philippines)
January 1, 2008 - December 31, 2008Master of Science at Erasmus Mundus Consortium: Université de Bordeaux - Institut des Sciences de la Vigne et du Vin (France), Universidade do Porto (Portugal), & Universitat Rovira i Virgili (Spain)
January 1, 2019 - December 31, 2020Master of Business Administration at De La Salle University - Graduate Business School (Philippines)
January 1, 2017 - December 31, 2018Bachelor of Business Marketing Management at De La Salle University - College of Business (Philippines)
January 1, 2004 - December 31, 2008Qualifications
Industry Experience
Media & Entertainment, Travel & Hospitality, Retail, Professional Services, Consumer Goods
Experience Level
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