Hi, I'm Olsen D'Souza, a dynamic leader passionate about managing team strategy building and digital marketing. I have hands-on experience in SEO, PPC ad management, as well as creative marketing aspects like videography using tools such as OBS, Canva, and Adobe. I'm also well-versed in Microsoft Office, especially Excel, which helps me analyze and present data effectively. Throughout my career, I've worked in various roles from digital marketing management to AI data annotation, always focused on improving processes and generating leads. I enjoy collaborating with teams to create impactful marketing campaigns and insightful data reports that drive business growth.…

Olsen D'Souza

Hi, I'm Olsen D'Souza, a dynamic leader passionate about managing team strategy building and digital marketing. I have hands-on experience in SEO, PPC ad management, as well as creative marketing aspects like videography using tools such as OBS, Canva, and Adobe. I'm also well-versed in Microsoft Office, especially Excel, which helps me analyze and present data effectively. Throughout my career, I've worked in various roles from digital marketing management to AI data annotation, always focused on improving processes and generating leads. I enjoy collaborating with teams to create impactful marketing campaigns and insightful data reports that drive business growth.…

Available to hire

Hi, I’m Olsen D’Souza, a dynamic leader passionate about managing team strategy building and digital marketing. I have hands-on experience in SEO, PPC ad management, as well as creative marketing aspects like videography using tools such as OBS, Canva, and Adobe. I’m also well-versed in Microsoft Office, especially Excel, which helps me analyze and present data effectively.

Throughout my career, I’ve worked in various roles from digital marketing management to AI data annotation, always focused on improving processes and generating leads. I enjoy collaborating with teams to create impactful marketing campaigns and insightful data reports that drive business growth.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate

Work Experience

Generative AI Annotator at Covalen
July 1, 2024 - Present
Annotated data accurately and consistently according to guidelines, evaluated machine learning output, and maintained high-quality classification and content creation processes. Performed research to support annotation accuracy and contributed feedback to improve annotation tasks. Provided insights on data patterns and researched new entity categories.
Generative AI Annotator at Covalen, Sandyford, Ireland
July 1, 2024 - Present
Annotate data accurately and consistently according to predefined guidelines, evaluate quality of existing responses and outputs of machine learning classifiers, develop and maintain classification and content creation guidelines, perform basic research for accurate annotation, provide feedback for process improvement, and research new entity categories and best practices.
Digital Marketing Manager at Direct Wholesale Kitchens
May 31, 2024 - July 14, 2025
Conducted SEO audits, fixed website issues, generated new content aimed at lead generation. Collaborated with vendors on SEM campaigns and refined forms to improve lead quality while reducing spam. Managed social media accounts, created and edited marketing content, and provided reports to track marketing performance.
Digital Marketing Manager at Direct Wholesale Kitchens, Edenderry, Ireland
May 31, 2024 - July 14, 2025
Conducted SEO audit fixing website issues, generated new content with lead generation focus, collaborated with vendor company on SEM campaigns with improved forms for higher lead generation and spam reduction while managing budget, created presentations showing current growth rates and KPIs, managed company social media content through videos and pictures, edited content from scratch, and created reports for marketing performance tracking.
Digital Marketing & Analytics Intern at Emydex Technology
August 31, 2023 - July 14, 2025
Identified key customer segments and growth opportunities, implemented SEO best practices improving interaction rates. Negotiated backlinks, enhanced marketing strategies, generated and analyzed Google Analytics reports, conducted A/B testing, and optimized PPC campaigns for better conversion rates.
Digital Marketing & Analytics Intern at Emydex Technology, Dublin
August 31, 2023 - July 14, 2025
Identified key customer segments and growth opportunities, implemented SEO best practices improving interaction rate, negotiated backlinks with media companies, enhanced digital marketing strategies raising visitor retention, generated and analyzed Google Analytics reports, conducted A/B testing for ads and social media, and optimized PPC campaigns achieving higher conversion rates.
Media Operations Manager at IPG Mediabrands - Universal McCann
July 31, 2022 - July 14, 2025
Coordinated with vendor teams to enhance marketing strategies, managed SEO efforts, created dashboards for management, proof-checked SEM campaigns, optimized websites, coordinated ad operations, brainstormed advertising plans, and ensured smooth campaign execution through client and team coordination.
Media Operations Manager at IPG Mediabrands - Universal McCann
July 31, 2022 - July 14, 2025
Coordinated with vendor teams to enhance marketing strategies, managed SEO with new strategies, generated Excel dashboards for management, proof-checked SEM/AdWords campaigns, optimized website based on SEO/SEM performance, coordinated with Ad Ops team for campaign structure, brainstormed advertising mediums and media plans, ensured campaign execution with Ad Ops and clients.
Associate Process Manager/Consultant at eClerx Services Limited
August 31, 2021 - July 14, 2025
Generated insights that improved sales conversion, interacted with clients to deliver reports, coordinated recruitment and training, devised strategies that increased retention rates, and produced reports using Excel and Tableau based on client requests.
Associate Process Manager/Consultant at eClerx Services Limited
August 31, 2021 - July 14, 2025
Generated insights improving sales conversion, engaged in client interactions and reports, coordinated hiring and training strategies, planned revenue generation increasing retention rate, and produced regular and adhoc reports using Excel and Tableau.
Research Analyst at Directi: Media.net
November 30, 2018 - July 14, 2025
Improved portfolio performance and maximized ROI by ensuring content accuracy, monitored usage policies, collaborated with business development for revenue growth, developed research tools, measured marketing effectiveness, and mentored market analysis team members.
Research Analyst at Directi: Media.net
November 30, 2018 - July 14, 2025
Enhanced portfolio performance with up to 3% improvement, maximized ROI by checking content accuracy, monitored and enforced usage policies, collaborated with Business Development for revenue maximization, contributed to research tool development, measured marketing program effectiveness, mentored market analysis team members.

Education

Msc of Science at Dublin Business School
January 1, 2023 - December 31, 2023
Bachelor of Commerce at S.K. Somaiya
January 1, 2012 - December 31, 2015
Msc of Science at Dublin Business School
January 1, 2023 - December 31, 2024
Bachelor of Commerce at S.K. Somaiya
January 1, 2012 - December 31, 2015

Qualifications

Google Analytics
January 11, 2030 - July 14, 2025
Google AdWords
January 11, 2030 - July 14, 2025
Google Research
January 11, 2030 - July 14, 2025
DCM
January 11, 2030 - July 14, 2025
Adobe Analytics & Premier Express
January 11, 2030 - July 14, 2025
Microsoft Office – Advanced
January 11, 2030 - July 14, 2025
Tableau
January 11, 2030 - July 14, 2025
Prisma
January 11, 2030 - July 14, 2025
WordPress
January 11, 2030 - July 14, 2025
Pipedrive
January 11, 2030 - July 14, 2025
OBS Studio
January 11, 2030 - July 14, 2025
Canva
January 11, 2030 - July 14, 2025
DaVinci Resolve
January 11, 2030 - July 14, 2025
Google Analytics
January 11, 2030 - July 14, 2025
Google AdWords
January 11, 2030 - July 14, 2025
Google Research
January 11, 2030 - July 14, 2025
DCM
January 11, 2030 - July 14, 2025
Adobe Analytics & Premier Express
January 11, 2030 - July 14, 2025
Microsoft Office – Advanced
January 11, 2030 - July 14, 2025
Tableau
January 11, 2030 - July 14, 2025
Prisma
January 11, 2030 - July 14, 2025
WordPress
January 11, 2030 - July 14, 2025
Pipedrive
January 11, 2030 - July 14, 2025
OBS Studio
January 11, 2030 - July 14, 2025
Canva
January 11, 2030 - July 14, 2025
DaVinci Resolve
January 11, 2030 - July 14, 2025

Industry Experience

Media & Entertainment, Retail, Wholesale & Distribution, Professional Services, Software & Internet