Hi, I'm Fatima Cardoso, a results-driven Marketing Executive with a strong background in digital marketing, content creation, and campaign management. I enjoy crafting strategic social media campaigns that boost engagement and brand visibility. Fluent in Portuguese, English, and Spanish, I thrive in both remote and hybrid work environments and love collaborating across different teams to deliver impactful marketing solutions. With a Master’s degree in Sustainability, Design and Entrepreneurship from Brunel University London, I bring a creative yet data-driven approach to marketing. My experience spans veterinary groups, startups, and university settings, where I've successfully improved ROI and audience growth by leveraging tools like Google Analytics, Canva, and Meta Ads Manager.

Fatima Cardoso

Hi, I'm Fatima Cardoso, a results-driven Marketing Executive with a strong background in digital marketing, content creation, and campaign management. I enjoy crafting strategic social media campaigns that boost engagement and brand visibility. Fluent in Portuguese, English, and Spanish, I thrive in both remote and hybrid work environments and love collaborating across different teams to deliver impactful marketing solutions. With a Master’s degree in Sustainability, Design and Entrepreneurship from Brunel University London, I bring a creative yet data-driven approach to marketing. My experience spans veterinary groups, startups, and university settings, where I've successfully improved ROI and audience growth by leveraging tools like Google Analytics, Canva, and Meta Ads Manager.

Available to hire

Hi, I’m Fatima Cardoso, a results-driven Marketing Executive with a strong background in digital marketing, content creation, and campaign management. I enjoy crafting strategic social media campaigns that boost engagement and brand visibility. Fluent in Portuguese, English, and Spanish, I thrive in both remote and hybrid work environments and love collaborating across different teams to deliver impactful marketing solutions.

With a Master’s degree in Sustainability, Design and Entrepreneurship from Brunel University London, I bring a creative yet data-driven approach to marketing. My experience spans veterinary groups, startups, and university settings, where I’ve successfully improved ROI and audience growth by leveraging tools like Google Analytics, Canva, and Meta Ads Manager.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

Portuguese
Fluent
English
Fluent
Spanish; Castilian
Advanced

Work Experience

Executiva de Marketing Digital at Goddard Veterinary Group
December 31, 2025 - July 9, 2025
Planned and executed multichannel digital campaigns, increasing brand engagement and visibility. Created content for social media, email marketing, SEO, and website. Collaborated with internal teams to organize webinars and develop digital materials. Monitored metrics and optimized campaigns focused on results.
Coordenadora de Vendas e Marketing at Oktra
December 31, 2024 - July 9, 2025
Supported sales and marketing reports and improved CRM efficiency by 15% through data management. Contributed to the creation of commercial materials and email templates, ensuring effective and consistent communication.
Assistente de Marketing Internacional at Brunel University London
December 31, 2021 - July 9, 2025
Implemented digital strategies to attract international students, increasing website traffic by 20%. Optimized content for SEO with 40% growth in organic traffic. Produced analytical reports to support strategy.
Assistente de Recrutamento e Marketing at Brunel University London
December 31, 2020 - July 9, 2025
Created segmented email campaigns that increased retention by 23%. Produced digital content and represented the university at recruitment fairs, contributing to 25% increase in brand visibility.
Digital Marketing Executive at Goddard Veterinary Group
April 30, 2025 - July 9, 2025
Executed cross-platform digital campaigns, including short-form video and graphic content, for one of the UK’s largest veterinary networks. Developed creative, high-quality content across social media, email marketing, paid search, SEO, and website updates while leveraging Canva and Adobe tools to produce engaging visuals. Collaborated with internal teams to produce digital content aligned with pet care storytelling. Monitored and analysed performance data, providing insights that improved ROI and content direction.
Freelance Digital Marketer at Self-employed
July 1, 2023 - Present
Created tailored content strategies and short-form video for veterinary and pet-care clients across TikTok, Instagram, and Facebook. Produced and edited original content that increased audience engagement by approximately 25% and improved campaign performance. Managed A/B testing and audience targeting to support brand growth and visibility. Comfortable planning, filming, editing, and publishing independently, with a consistent focus on trend relevance and audience appeal.
Sales and Marketing Coordinator at Oktra
April 30, 2024 - July 9, 2025
Developed structured Excel reports on marketing and sales activity, improving internal visibility and reporting efficiency. Maintained and cleansed the CRM database, improving team workflow accuracy by 15%. Supported the creation of collateral including presentations, email templates, and sales content.
International Marketing Assistant at Brunel University London
September 30, 2021 - July 9, 2025
Analysed website traffic and user behaviour using Google Analytics, producing regular reports to inform ongoing marketing strategy. Developed and implemented marketing strategies for two global markets, adapting content to reflect cultural tone and behaviour. Managed social media and optimised web content for SEO, increasing organic traffic by 40% over six months. Used Google Analytics to track campaign performance and inform strategic adjustments.
Recruitment and Marketing Assistant at Brunel University London
September 30, 2020 - July 9, 2025
Represented the university in Higher Education Fairs, resulting in a 25% increase in brand awareness. Collaborated with recruitment and sales teams to support cross-functional marketing campaigns. Designed and executed email marketing campaigns based on audience engagement data, improving retention by 23%. Created digital content including graphics, blog posts, and promotional videos for events and online use.
Digital Marketing Executive (Remote) at Goddard Veterinary Group
April 30, 2025 - July 9, 2025
Planned and executed multi-platform digital marketing campaigns, significantly increasing engagement and brand visibility for a veterinary group with 46 practices and 3 hospitals. Created high-quality content across social media, email marketing, paid search, SEO, and website updates utilizing Canva and Adobe tools. Collaborated remotely with design, events, and communication teams to deliver digital assets, organize webinars, and support multi-channel marketing activities. Monitored and analyzed marketing performance metrics, providing actionable insights to improve campaign ROI.
Freelance Digital Marketer at Self-employed
July 1, 2023 - Present
Delivered tailored social media strategies for veterinary clients across TikTok, Instagram, and Facebook, boosting brand visibility in pet care and animal health sectors. Achieved approximately 25% increase in user interaction and improved sales performance. Planned and optimized paid campaigns through A/B testing and targeted ads, resulting in a 30% rise in brand awareness. Created engaging short-form video content using TikTok Studio and CapCut to enhance organic reach on TikTok and Instagram Reels. Used Google Analytics and Meta Ads Manager for performance tracking, increasing ROI by 30%.
Sales and Marketing Coordinator at Oktra
April 30, 2024 - July 9, 2025
Assisted in reporting sales and marketing activities with accurate financial tracking. Maintained and cleaned client databases, enhancing CRM efficiency by 15%. Converted market leads and intelligence into actionable client files on the CRM. Supported production of marketing collateral and copywriting, including updates to sales presentations and email templates.
International Marketing Assistant at Brunel University London
September 30, 2021 - July 9, 2025
Developed and implemented marketing strategies targeting two distinct global markets, resulting in increased international engagement. Managed social media accounts and monitored campaign effectiveness, achieving a 20% increase in website traffic. Optimized website structure and content for SEO, driving a 40% increase in organic traffic over six months. Utilized Google Analytics for traffic and user behavior analysis, providing reports to guide ongoing marketing strategies.
Recruitment and Marketing Assistant at Brunel University London
September 30, 2020 - July 9, 2025
Collaborated with recruitment and sales teams to execute marketing campaigns. Developed email campaigns based on customer interactions, improving retention by 23%. Created and edited digital content, including graphics, videos, and blog posts. Represented the university at Higher Education Fairs, contributing to 25% increase in brand awareness.

Education

Master's Degree at Brunel University London
January 1, 2021 - December 31, 2022
Bachelor's Degree at Brunel University London
January 1, 2017 - December 31, 2021
MSc at Brunel University London
January 1, 2021 - December 31, 2022
BSc (Hons) at Brunel University London
January 1, 2017 - December 31, 2021
MSc at Brunel University London
January 1, 2021 - December 31, 2022
BSc (Hons) at Brunel University London
January 1, 2017 - December 31, 2021

Qualifications

Participation in AI Marketing Trends 2025 – Masterclass on AI applied to digital marketing
January 11, 2030 - July 9, 2025
International Excellence Scholarship
January 11, 2030 - July 9, 2025

Industry Experience

Education, Healthcare, Professional Services, Consumer Goods, Media & Entertainment, Travel & Hospitality