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Employment and project experience
Senior Designer Apple Inc.
January 2017 - March 2017
UX Designer Airbnb Inc.
January 2019 - March 2019
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Beginner
Language
English
Advanced
Thai
Advanced
Work Experience
Illustrator (Contract – Remote) at Lacuna Magazine, Coventry United Kingdom
November 1, 2024 - PresentCreated original digital illustrations to accompany articles on social justice, culture, and global affairs, ensuring alignment with editorial tone and narrative. Collaborated with writers and editors to conceptualize visual storytelling ideas and translate complex themes into engaging visuals. Delivered high-quality illustrations within tight editorial deadlines, contributing to timely publication and consistent brand aesthetics.
UX/UI Designer at GPM GLOBAL Company Limited, Bangkok, Thailand
September 30, 2024 - July 9, 2025Redesigned enterprise system interfaces and end-to-end workflows to improve usability and business alignment; collaborated with stakeholders to co-create user journeys that bridged IT and operational goals. Developed structured UX documentation including annotated wireframes, user manuals, and interface logic, reducing onboarding time by 25% and increasing communication clarity across departments. Conducted workflow and usability analysis for ERP system migration at Kasetsart University, resulting in reduced errors and streamlined admin processes. Delivered a hybrid accommodation management platform for Thammasat University, transforming a legacy on-premise system into a scalable digital experience—enhancing booking efficiency for over 5,000 users by 40% through process reengineering and user-centric design.
Visual Merchandiser at Rich Sports Public Company Limited, Bangkok, Thailand
July 31, 2022 - July 9, 2025Coordinated cross-functional teams to ensure brand consistency across 50+ retail locations, achieving 100% compliance with visual merchandising standards for Converse, Barrel, and Havaianas, while enhancing in-store appeal through seasonal display rollouts and localized adaptations. Partnered with marketing and retail stakeholders to conceptualize and execute in-store merchandising strategies for product launches and seasonal campaigns, increasing customer engagement and supporting sales uplift.
Project Coordinator (Contract) at Viva Business, Bangkok, Thailand
October 31, 2021 - July 9, 2025Planned and executed full-cycle project for Biary’s Thai influencer collaboration, overseeing design, production, promotion, and sales—resulting in a 10% cost reduction, 60% profit margin, and an on-time product launch.
Illustrator (Contract – Remote) at Lacuna Magazine
November 1, 2024 - PresentCreated original digital illustrations to accompany articles on social justice, culture, and global affairs, ensuring alignment with editorial tone and narrative. Collaborated with writers and editors to conceptualise visual storytelling ideas and translate complex themes into engaging visuals. Delivered high-quality illustrations within tight editorial deadlines, contributing to timely publication and consistent brand aesthetics.
UX/UI Designer at GPM GLOBAL Company Limited
September 30, 2024 - July 9, 2025Redesigned enterprise system interfaces and end-to-end workflows to improve usability and business alignment; collaborated with stakeholders to co-create user journeys that bridged IT and operational goals. Developed structured UX documentation including annotated wireframes, user manuals, and interface logic, reducing onboarding time by 25% and increasing communication clarity across departments. Conducted workflow and usability analysis for ERP system migration at Kasetsart University, resulting in reduced errors and streamlined admin processes. Delivered a hybrid accommodation management platform for Thammasat University, transforming a legacy on-premise system into a scalable digital experience—enhancing booking efficiency for over 5,000 users by 40% through process reengineering and user-centric design.
Visual Merchandiser at Rich Sports Public Company Limited
July 31, 2022 - July 9, 2025Coordinated cross-functional teams to ensure brand consistency across 50+ retail locations, achieving 100% compliance with visual merchandising standards for Converse, Barrel, and Havaianas, while enhancing in-store appeal through seasonal display rollouts and localized adaptations. Partnered with marketing and retail stakeholders to conceptualise and execute in-store merchandising strategies for product launches and seasonal campaigns, increasing customer engagement and supporting sales uplift.
Project Coordinator (Contract) at Viva Business
October 31, 2021 - July 9, 2025Planned and executed full-cycle project for Biary’s Thai influencer collaboration, overseeing design, production, promotion, and sales—resulting in a 10% cost reduction, 60% profit margin, and an on-time product launch.
Business Analyst at GPM GLOBAL Company Limited
September 30, 2024 - July 9, 2025Advised on the redesign of enterprise system interfaces and operational workflows, leading full-cycle delivery from requirement elicitation to solution deployment; ensured 100% alignment between business needs and IT deliverables through stakeholder co-creation. Produced and standardised documentation (user stories, process flows, UAT scripts) for 100+ users, reducing onboarding time by 25% and improving cross-team communication. Led the transition from a legacy ERP system to a SAP-aligned platform at Kasetsart University by mapping cross-departmental workflows, gathering business requirements, and coordinating with IT teams. Enhanced academic and administrative efficiency by streamlining processes and aligning system functionality with SAP modules. Contributed to a consulting engagement to migrate Thammasat University’s on-premise dormitory booking system to a hybrid digital platform, optimising operations for 5,000+ users and improving booking efficiency by 40% through process rede
Visual Merchandiser at Rich Sports Public Company Limited
July 31, 2022 - July 9, 2025Coordinated cross-functional teams to ensure brand consistency across 50+ retail locations, achieving 100% compliance with visual merchandising standards for Converse, Barrel, and Havaianas, while enhancing in-store appeal through seasonal display rollouts and localized adaptations. Partnered with marketing and retail stakeholders to conceptualise and execute in-store merchandising strategies for product launches and seasonal campaigns, increasing customer engagement and supporting sales uplift.
Project Coordinator (Contract) at Viva Business
October 31, 2021 - July 9, 2025Planned and executed full-cycle project for Biary’s Thai influencer collaboration, overseeing design, production, promotion, and sales—resulting in a 10% cost reduction, 60% profit margin, and an ontime product launch.
Education
BA at Chulalongkorn University, Faculty of Fine and Applied Arts, Department of Creative Arts, Bangkok, Thailand
April 1, 2016 - August 31, 2020MSc Management of Information Systems and Digital Innovation at Warwick Business School, University of Warwick
September 1, 2024 - September 1, 2025BA Fashion Design at Chulalongkorn University, Faculty of Fine and Applied Arts, Department of Creative Arts
April 1, 2016 - August 31, 2020Bachelor of Fine and Applied Arts at Chulalongkorn University, Faculty of Fine and Applied Arts, Department of Creative Arts
April 1, 2016 - August 31, 2020Qualifications
Partner Sale Applied Accreditation, OKTA
June 1, 2023 - June 30, 2023Process Mapping for Process Editors, Nintex
August 1, 2023 - August 31, 2023Become a UX Designer from Scratch, UPSKILL UX
July 1, 2022 - July 31, 2022Unlock Skill UX/UI Studio, UXUI Studio
August 1, 2021 - August 31, 2021Partner Sale Applied Accreditation, OKTA
June 1, 2023 - June 30, 2023Process Mapping for Process Editors, Nintex
August 1, 2023 - August 31, 2023Become a UX Designer from Scratch, UPSKILL UX
July 1, 2022 - July 31, 2022Unlock Skill UX/UI Studio, UXUI Studio
August 1, 2021 - August 31, 2021Partner Sale Applied Accreditation, OKTA
June 1, 2023 - June 30, 2023Process Mapping for Process Editors, Nintex
August 1, 2023 - August 31, 2023Become a UX Designer from Scratch, UPSKILL UX
July 1, 2022 - July 31, 2022Unlock Skill UX/UI Studio, UXUI Studio
August 1, 2021 - August 31, 2021Industry Experience
Professional Services, Education, Media & Entertainment, Retail, Software & Internet, Manufacturing, Energy & Utilities, Healthcare
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