I am an Industrial Designer specialized in Graphic Design and Digital Media Marketing with over five years of experience in collaborative environments. I've worked both freelance and in-house, focusing on branding, editorial design, art direction, and strategic visual communication. I enjoy transforming complex ideas into functional and memorable graphic solutions that strengthen brand identity and drive impact. Currently, I work as a junior graphic designer and I am passionate about user-centered design and balancing aesthetics with strategy to produce tangible results.…

Karen Lozano

I am an Industrial Designer specialized in Graphic Design and Digital Media Marketing with over five years of experience in collaborative environments. I've worked both freelance and in-house, focusing on branding, editorial design, art direction, and strategic visual communication. I enjoy transforming complex ideas into functional and memorable graphic solutions that strengthen brand identity and drive impact. Currently, I work as a junior graphic designer and I am passionate about user-centered design and balancing aesthetics with strategy to produce tangible results.…

Available to hire

I am an Industrial Designer specialized in Graphic Design and Digital Media Marketing with over five years of experience in collaborative environments. I’ve worked both freelance and in-house, focusing on branding, editorial design, art direction, and strategic visual communication. I enjoy transforming complex ideas into functional and memorable graphic solutions that strengthen brand identity and drive impact.

Currently, I work as a junior graphic designer and I am passionate about user-centered design and balancing aesthetics with strategy to produce tangible results.

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Language

English
Advanced
Spanish; Castilian
Fluent

Work Experience

Visual Content Specialist & Graphic Designer at Once Social
December 31, 2025 - July 9, 2025
Designed complete visual identities, brand manuals, and graphic content for various brands managed by the agency. Ensured consistent visual communication across digital and print platforms, boosting brand visibility and audience connection.
Visual Redesign Specialist at Fire Safety Services Calgary
January 1, 2025 - Present
Developed visual solutions aligned with client’s aesthetic and strategic goals, creating consistent brand experiences. Focused on redesigning and optimizing the brand's graphic elements to strengthen presence in the Canadian fire safety market, balancing client wishes with professional design standards.
Outdoor Furniture Renderer and Graphic Designer at Curvar S.A.S
December 31, 2023 - July 9, 2025
Created detailed 3D renders to help clients visualize outdoor furniture products in real spaces. Designed both physical and digital product catalogs, integrating renderings with graphic design to enhance presentation and clarity, which streamlined the sales process.
Community Manager at Serendipia
December 31, 2023 - July 9, 2025
Led the visual content and digital strategy for Serendipia, managing the brand’s online presence and overseeing a full redesign of its visual identity. This strategic work resulted in a 60% increase in engagement and a 45% growth in the online community, significantly improving brand perception and audience connection.
Freelance Designer & Brand Consultant at Freelance / Various Businesses
January 1, 2022 - Present
Collaborated with different businesses to improve customer communication, image, and service presentation. Developed a strong sense of client needs, time management, and problem-solving in service-based environments.

Education

Industrial Designer at Pontificia Universidad Javeriana
January 1, 2018 - December 31, 2023

Qualifications

Add your qualifications or awards here.

Industry Experience

Professional Services, Retail, Real Estate & Construction, Media & Entertainment, Other