Available to hire
I am a Creative Social Media Specialist with over two years of experience managing Instagram and TikTok accounts specifically tailored for fashion, beauty, and lifestyle brands. I excel in leading creative direction for reels and photoshoots, always staying on top of Gen Z visual trends to build consistent brand identities that truly resonate with young audiences. I have a proven track record of boosting engagement, refining brand voice, and delivering platform-specific content strategies that drive results.
My expertise lies in crafting innovative social media campaigns, coordinating global content calendars, and collaborating with influencers and user-generated content contributors. Bilingual in English and Hindi, I adapt copy effectively to enhance reach. Currently, I leverage my marketing and creative skills along with content planning tools to optimize brand storytelling and audience growth in digital spaces.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Beginner
Language
English
Fluent
Hindi
Fluent
Work Experience
Marketing Manager at 1Data Analytics & AI8Solutions
June 1, 2025 - PresentLeading marketing efforts to position AI-powered analytics solutions in the global market. Developing creative strategies, marketing plans, and content that align with futuristic data solutions. Producing branded content and visual stories using Canva and AI tools to communicate key features. Collaborating with cross-functional teams to support digital growth and international brand visibility.
Marketing Lead – College Society at Indraprastha University
January 31, 2023 - July 9, 2025Headed digital campaigns for student-led events, boosting attendance by 40%. Designed social media creatives (posts, stories, reels) using Canva. Managed Instagram page growth and community engagement.
Social Media Manager – Freelance Projects at Self-employed
January 1, 2021 - PresentSuccessfully built Instagram pages for brands like Kirra Beauty and Manorgg. Planned monthly content calendars, designed visually appealing posts, and wrote high-conversion captions. Handled customer DMs, order queries, and audience engagement. Currently managing Instagram and Facebook pages for local school and educational brands.
Marketing Manager at 1Data Analytics & AI8Solutions
June 1, 2025 - PresentLeading marketing efforts to position AI-powered analytics solutions in the global market. Developing creative strategies, marketing plans, and content that align with futuristic data solutions. Producing branded content and visual stories using Canva and AI tools to communicate key features. Collaborating with cross-functional teams to support digital growth and international brand visibility.
Marketing Lead – College Society at Indraprastha University
January 31, 2023 - July 9, 2025Headed digital campaigns for student-led events; boosted attendance by 40%. Designed social media creatives (posts, stories, reels) using Canva. Managed Instagram page growth and community engagement.
Social Media Manager – Freelance Projects at Self-employed
January 1, 2021 - PresentSuccessfully built Instagram pages for brands like Kirra Beauty and Manorgg. Planned monthly content calendars, designed visually appealing posts, and wrote high-conversion captions. Handled customer DMs, order queries, and audience engagement. Currently managing Instagram and Facebook pages for local school and educational brand.
Social Media Intern (Remote) at USA-based Fashion Magazine
July 31, 2025 - August 9, 2025Produced fashion reels using trending TikTok & Instagram audio that drove 40% higher engagement. Managed the monthly content calendar and coordinated photoshoots with global fashion creators. Designed Instagram Stories that increased brand interactions and audience retention, contributing significantly to the magazine's digital marketing efforts.
Freelance Social Media Manager at Kirra Beauty & Manorgg
January 1, 2021 - PresentDeveloped and executed Instagram and TikTok strategies tailored for youth-focused beauty brands. Directed product photoshoots and reels ensuring alignment with current Gen Z aesthetics. Built strong brand identity through effective captions, hashtags, and influencer collaborations, significantly enhancing online presence and engagement.
Marketing Manager at 1Data Analytics & AI8Solutions
June 1, 2025 - PresentDesigned high-impact video content and visuals, customized for social media audiences to maximize platform engagement. Led UI/UX improvements and crafted storytelling flow to strengthen the company's digital brand presence and marketing efficiency.
Marketing Lead - College Society at Maharaja Agrasen College
January 31, 2023 - August 9, 2025Increased event turnout by 40% through targeted social media campaigns. Coordinated cross-team creative production for posters, reels, and online promotions, enhancing the visibility and success of college initiatives.
Social Media Intern (Remote) at USA-based Fashion Magazine
July 31, 2025 - August 9, 2025Produced fashion reels using trending TikTok and Instagram audio which drove 40% higher engagement. Managed the monthly content calendar and coordinated photoshoots with global fashion creators. Designed Instagram Stories that increased brand interactions and audience retention.
Freelance Social Media Manager at Kirra Beauty & Manorgg
January 1, 2021 - PresentDeveloped and executed Instagram and TikTok strategies for youth-focused beauty brands. Directed product photoshoots and reels aligned with current Gen Z aesthetics. Built brand identity through captions, hashtags, and influencer collaborations.
Marketing Manager at 1Data Analytics & AI8Solutions
June 1, 2025 - PresentDesigned high-impact video content and visuals adapted for social media audiences. Led UI/UX improvements and storytelling flow to enhance the digital brand presence.
Marketing Lead - College Society at Maharaja Agrasen College
January 31, 2023 - August 9, 2025Increased event turnout by 40% through targeted social media campaigns. Coordinated cross-team creative production for posters, reels, and online promotional activities.
Education
B.A. (Hons) Economics at Maharaja Agrasen College of Management Studies, Guru Gobind Singh Indraprastha University
January 1, 2022 - December 31, 2025B.A. (Hons) Economics at Maharaja Agrasen College of Management Studies, Guru Gobind Singh Indraprastha University
January 1, 2022 - December 31, 2025B.A. (Hons) Economics at Maharaja Agrasen College of Management Studies, IP University
January 1, 2022 - January 1, 2025B.A. (Hons) Economics at Maharaja Agrasen College of Management Studies, IP University
January 1, 2022 - January 1, 2025Qualifications
Google Digital Garage – Fundamentals of Digital Marketing
January 11, 2030 - July 9, 2025Coursera – Introduction to Marketing
January 11, 2030 - July 9, 2025IIDE – ChatGPT for Growth Hacking
April 1, 2024 - April 30, 2024Canva – Beginner's Graphic Design & Visual Storytelling
January 11, 2030 - July 9, 2025Google Digital Garage – Fundamentals of Digital Marketing
January 1, 2023 - December 31, 2023Coursera – Introduction to Marketing
January 1, 2023 - December 31, 2023IIDE – ChatGPT for Growth Hacking
April 1, 2024 - April 30, 2024Canva – Beginner's Graphic Design & Visual Storytelling
January 1, 2023 - December 31, 2023Google - Digital Marketing Fundamentals
January 11, 2030 - August 9, 2025IIDE - ChatGPT for Growth Hacking
January 11, 2030 - August 9, 2025Coursera - Introduction to Marketing
January 11, 2030 - August 9, 2025Canva - Graphic Design & Storytelling
January 11, 2030 - August 9, 2025Google - Digital Marketing Fundamentals
January 11, 2030 - August 9, 2025IIDE - ChatGPT for Growth Hacking
January 11, 2030 - August 9, 2025Coursera - Introduction to Marketing
January 11, 2030 - August 9, 2025Canva - Graphic Design & Storytelling
January 11, 2030 - August 9, 2025Industry Experience
Consumer Goods, Education, Software & Internet, Financial Services, Media & Entertainment, Professional Services, Retail
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Beginner
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