Monalisha Mohanty
I'm a results-driven Digital Marketing and Analytics Analyst with over 8 years of experience working across industries like e-commerce, healthcare, insurance, and sports betting.
About
I’m a results-driven Digital Marketing and Analytics Analyst with over 8 years of experience working across industries like e-commerce, healthcare, insurance, and sports betting. I specialize in leveraging data to drive strategic decisions, with strong expertise in SEO, SEM, web analytics, and performance optimization. I love transforming data into actionable insights that fuel growth and improve marketing efforts.
With hands-on experience in tools like Google Analytics 4, Looker Studio, Power BI, GTM, Adobe Analytics, and AppsFlyer, I ensure every digital campaign is accurately measured and optimized. I thrive in fast-paced environments, collaborating across teams to make marketing smarter, more human, and focused on delivering real results.
- 8 years' experience
- Joined July 2025
Languages
- EnglishAdvanced
Industry experience
- Software & Internet
- Healthcare
- Financial Services
- Gaming
- Retail
Work experience· 15 roles
Delivered 3X+ Return on Ad Spend (ROAS) across multiple Google Ads campaigns, directly supporting client revenue goals exceeding $100M. Led end-to-end digital campaign strategies including keyword research, ad copy, and bidding, driving scalable growth for startups and enterprise clients. Used GA4 and Looker Studio to analyze performance trends, optimize targeting and spend, translating data into actionable insights to improve ROI. Executed data-driven A/B testing on ad creatives, keywords, and landing pages to boost conversions and engagement. Collaborated cross-functionally with creative and analytics teams to align messaging with user behavior, resulting in measurable lift in key metrics like CTR and CPA.
Delivered 3X+ Return on Ad Spend (ROAS) across multiple Google Ads campaigns, directly supporting client revenue goals exceeding $100M. Led end-to-end digital campaign strategies—from keyword research to ad copy and bidding—driving scalable growth for both startups and enterprise clients. Leveraged GA4 and Looker Studio to analyze performance trends, optimize targeting and spend, and translate data into actionable insights that improved ROI. Executed data-driven A/B testing on ad creatives, keywords, and landing pages to boost conversion rates and user engagement. Collaborated cross-functionally with creative and analytics teams to align campaign messaging with user behavior, resulting in measurable lift in performance metrics like CTR and CPA.
Delivered 3X+ Return on Ad Spend (ROAS) across multiple Google Ads campaigns, directly supporting client revenue goals exceeding $100M. Led end-to-end digital campaign strategies from keyword research to ad copy and bidding, driving scalable growth for startups and enterprise clients. Leveraged GA4 and Looker Studio to analyze performance trends and optimize campaigns. Executed data-driven A/B testing and collaborated cross-functionally to align messaging with user behavior, improving CTR and CPA.
Education· 6
Certifications and awards· 16
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