Available to hire
I’m a results-driven Digital Marketing and Analytics Analyst with over 8 years of experience working across industries like e-commerce, healthcare, insurance, and sports betting. I specialize in leveraging data to drive strategic decisions, with strong expertise in SEO, SEM, web analytics, and performance optimization. I love transforming data into actionable insights that fuel growth and improve marketing efforts.
With hands-on experience in tools like Google Analytics 4, Looker Studio, Power BI, GTM, Adobe Analytics, and AppsFlyer, I ensure every digital campaign is accurately measured and optimized. I thrive in fast-paced environments, collaborating across teams to make marketing smarter, more human, and focused on delivering real results.
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Advanced
Work Experience
Digital Strategist at Rally Ad Media
April 30, 2025 - July 9, 2025Delivered 3X+ Return on Ad Spend (ROAS) across multiple Google Ads campaigns, directly supporting client revenue goals exceeding $100M. Led end-to-end digital campaign strategies from keyword research to ad copy and bidding, driving scalable growth for startups and enterprise clients. Leveraged GA4 and Looker Studio to analyze performance trends and optimize campaigns. Executed data-driven A/B testing and collaborated cross-functionally to align messaging with user behavior, improving CTR and CPA.
Analytics Developer at Cognizant Solutions
February 28, 2024 - July 9, 2025Led Adobe Analytics, GA4, and GTM implementations, ensuring accurate data collection and reporting. Owned the full analytics lifecycle including BRDs, KPIs, and tagging frameworks aligned to business goals. Streamlined monitoring with automation and dashboarding using Looker Studio and Adobe Analytics. Improved website engagement through A/B and multivariate testing. Developed custom tagging structures to track conversions and optimize recommendations.
SEO Analyst at Kenscio
February 29, 2020 - July 9, 2025Implemented and maintained Google Analytics and GTM setups for SEO and paid media campaigns. Executed detailed technical SEO audits to improve site visibility and data integrity. Led A/B testing initiatives to boost organic traffic and conversion rates. Partnered with paid media teams to optimize ad placements across Google and Meta platforms. Delivered data-driven recommendations to enhance tagging strategy, keyword optimization, and campaign performance.
Digital Marketing Executive at Career & College
September 30, 2018 - July 9, 2025Implemented conversion tracking tags across SEO, PPC, and social media channels for accurate attribution. Collaborated with content, creative, and tech teams to maintain consistent tagging frameworks. Monitored ad placements and audience segmentation, contributing to optimized reach, engagement, and cost efficiency.
Support Export Manager at Brandy Bush
July 31, 2017 - July 9, 2025Conducted international market research and applied SEO and tagging strategies to grow digital presence and lead generation globally. Built backlink and tracking frameworks to evaluate multi-market campaigns and improve search performance. Supported tagging and analytics implementation to ensure accurate data collection and insights for international audiences.
Account Manager at Rally Ad Media
April 30, 2025 - July 31, 2025Delivered 3X+ Return on Ad Spend (ROAS) across multiple Google Ads campaigns, directly supporting client revenue goals exceeding $100M. Led end-to-end digital campaign strategies—from keyword research to ad copy and bidding—driving scalable growth for both startups and enterprise clients. Leveraged GA4 and Looker Studio to analyze performance trends, optimize targeting and spend, and translate data into actionable insights that improved ROI. Executed data-driven A/B testing on ad creatives, keywords, and landing pages to boost conversion rates and user engagement. Collaborated cross-functionally with creative and analytics teams to align campaign messaging with user behavior, resulting in measurable lift in performance metrics like CTR and CPA.
Analytics Developer at Cognizant Solutions
February 29, 2024 - July 31, 2025Led Adobe Analytics, GA4, and GTM implementations across multiple domains using Adobe Launch, Tealium iQ, and GCP-based Server-Side GTM, ensuring accurate data collection and reporting. Owned the full analytics lifecycle: created BRDs, defined KPIs, built Solution Design Documents (SDDs), and developed tagging frameworks aligned with business goals. Streamlined digital performance monitoring through automation and dashboarding with Looker Studio (Data Studio), Adobe Analytics, and Google Analytics, empowering stakeholders with real-time insights. Improved website engagement and conversion rates by deploying A/B and multivariate tests via Google Optimize driving personalized user experiences. Developed custom tagging structures and parameters to track conversions, optimize recommendations, and measure user behavior with precision.
SEO Analyst at Kenscio
April 30, 2020 - July 31, 2025Implemented and maintained Google Analytics and GTM setups to ensure accurate tracking and performance measurement for SEO and paid media campaigns. Executed in-depth technical SEO audits, including schema markup and tag validation, to improve site visibility and data integrity. Led A/B testing initiatives on landing pages and creatives, generating performance insights that improved organic traffic and conversion rates. Partnered with paid media teams to refine targeting strategies and optimize ad placements across Google and Meta platforms. Delivered data-backed recommendations on tagging strategy, keyword optimization, and campaign performance, enabling smarter decision-making and ROI growth.
Digital Marketing Executive at Career & College
September 30, 2018 - July 31, 2025Implemented conversion tracking tags across SEO, PPC, and social media channels, enabling precise attribution and improved visibility into campaign ROI. Collaborated with cross-functional teams—content, creative, and tech—to enforce consistent tagging frameworks and ensure data accuracy across marketing efforts. Monitored and validated ad placements and audience segmentation, contributing to optimized campaign reach, engagement, and cost efficiency.
Support Export Manager at Brandy Bush
July 31, 2017 - July 31, 2025Conducted international market research and applied SEO and tagging strategies to expand digital presence and support lead generation across global regions. Built a structured backlink and tracking framework to evaluate the effectiveness of multi-market digital campaigns and improve search performance. Supported tagging and analytics implementation to track performance of global online initiatives, ensuring accurate data collection and actionable insights for international audiences.
Account Manager at Rally Ad Media
April 30, 2025 - July 31, 2025Delivered 3X+ Return on Ad Spend (ROAS) across multiple Google Ads campaigns, directly supporting client revenue goals exceeding $100M. Led end-to-end digital campaign strategies including keyword research, ad copy, and bidding, driving scalable growth for startups and enterprise clients. Used GA4 and Looker Studio to analyze performance trends, optimize targeting and spend, translating data into actionable insights to improve ROI. Executed data-driven A/B testing on ad creatives, keywords, and landing pages to boost conversions and engagement. Collaborated cross-functionally with creative and analytics teams to align messaging with user behavior, resulting in measurable lift in key metrics like CTR and CPA.
Analytics Developer at Cognizant Solutions
February 28, 2024 - July 31, 2025Led Adobe Analytics, GA4, and GTM implementations using Adobe Launch, Tealium iQ, and GCP-based Server-Side GTM, ensuring accurate data collection and reporting. Owned the full analytics lifecycle including BRDs, KPIs, Solution Design Documents, and tagging frameworks aligned with business goals. Streamlined digital performance monitoring through automation and dashboarding with Looker Studio, Adobe Analytics, and Google Analytics, providing stakeholders real-time insights. Improved engagement and conversion rates via A/B and multivariate tests using Google Optimize driving personalized user experiences. Developed custom tagging structures and parameters to precisely track conversions, optimize recommendations, and measure user behavior.
SEO Analyst at Kenscio
April 30, 2020 - July 31, 2025Implemented and maintained Google Analytics and GTM setups for accurate tracking and SEO and paid media campaign measurement. Conducted technical SEO audits including schema markup and tag validation to improve site visibility and data quality. Led A/B testing initiatives on landing pages and creatives, resulting in improved organic traffic and conversion rates. Partnered with paid media teams to optimize targeting and ad placements on Google and Meta platforms. Delivered data-backed recommendations on tagging strategy, keyword optimization, and campaign performance, driving smarter decision-making and ROI growth.
Digital Marketing Executive at Career & College
September 30, 2018 - July 31, 2025Implemented conversion tracking tags across SEO, PPC, and social media channels for precise attribution and better campaign ROI visibility. Collaborated with content, creative, and tech teams to enforce consistent tagging frameworks and ensure data accuracy across marketing efforts. Monitored and validated ad placements and audience segmentation contributing to optimized campaign reach, engagement, and cost-efficiency.
Support Export Manager at Brandy Bush
July 31, 2017 - July 31, 2025Conducted international market research applying SEO and tagging strategies to expand digital presence and support lead generation globally. Built backlink and tracking frameworks to evaluate multi-market digital campaign effectiveness and improve search performance. Supported tagging and analytics implementation to track global online initiative performance with accurate data collection and actionable insights for international audiences.
Education
Post-Graduate Degree at MICA
January 1, 2019 - December 31, 2019Bachelor of Engineering at School
January 1, 2015 - December 31, 2015Post-Graduate Degree at MICA
January 1, 2019 - December 31, 2019Bachelor of Engineering at School
January 1, 2015 - December 31, 2015Post-Graduate Degree at MICA
January 1, 2019 - December 31, 2019Bachelor of Engineering at School
January 1, 2015 - December 31, 2015Qualifications
Master Google Analytics 4 Reports and GTM Basics
January 1, 2022 - December 31, 2022Google Data Analytics Professional Certificate
January 11, 2030 - July 9, 2025Google Analytics Reports and Dashboards with Data Studio
January 11, 2030 - July 9, 2025HubSpot Marketing Hub Software
January 11, 2030 - July 9, 2025Salesforce Administrator – (Planned)
January 11, 2030 - July 9, 2025Master Google Analytics (Firebase) for Mobile App
January 11, 2030 - July 9, 2025Master Google Analytics 4 Reports and GTM Basics
January 1, 2022 - December 31, 2022Google Data Analytics Professional Certificate
January 11, 2030 - July 31, 2025Google Analytics Reports and Dashboards with Data Studio
January 11, 2030 - July 31, 2025HubSpot Marketing Hub Software
January 11, 2030 - July 31, 2025Salesforce Administrator – (Planned)
January 11, 2030 - July 31, 2025Master Google Analytics (Firebase) for Mobile App
January 11, 2030 - July 31, 2025Master Google Analytics 4 Reports and GTM Basics
January 1, 2022 - December 31, 2022Google Data Analytics Professional Certificate
January 11, 2030 - July 31, 2025Google Analytics Reports and Dashboards with Data Studio
January 11, 2030 - July 31, 2025HubSpot Marketing Hub Software
January 11, 2030 - July 31, 2025Industry Experience
Software & Internet, Healthcare, Financial Services, Gaming, Retail
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Hire a Digital Marketer
We have the best digital marketer experts on Twine. Hire a digital marketer in Calgary today.