DP

Diego Parraguez Gonzalez

Available to hire

Hi, I'm Diego Parraguez Gonzalez, a passionate digital marketing specialist with extensive experience designing and managing marketing strategies across various platforms.

About

Hi, I’m Diego Parraguez Gonzalez, a passionate digital marketing specialist with extensive experience designing and managing marketing strategies across various platforms. I enjoy helping companies grow their online presence through data-driven campaigns using Google Ads, social media, and performance marketing tools. My background ranges from managing budgets to optimizing digital channels for top-tier clients.

With over 9 years in the marketing industry, I’ve worked with brands in retail, real estate, and e-commerce both in Chile and the United States. I pride myself on bridging client objectives with innovative digital solutions, ensuring measurable results and strong relationships.

  • 9 years' experience
  • Joined July 2025

Languages

  • Spanish; CastilianFluent
  • EnglishAdvanced

Industry experience

  • Retail
  • Real Estate & Construction
  • Media & Entertainment
  • Financial Services
  • Professional Services

Work experience· 7 roles

Senior Marketing Manager · TREMGroup: The Real Estate Marketing GroupJan 2024 – Jul 2025 · 1 yr 7 mos

Responsible for digital strategy proposals for company clients. Managed SEM strategies, social media, digital payment methods, client relationships, budgets, and digital investments.

Digital Marketing Specialist · J&L Marketing, Inc.Jan 2024 – Present · 2 yrs 11 mos

Manage digital marketing strategies for several company clients including search, display, performance max, demand gen, YouTube, Facebook, Instagram, LinkedIn, and Amazon Ads. Responsible for managing PPC platforms, budgets, analysis, and results.

Lider Digital Media · Panda Chile – Agencia Branding & DesignJan 2021 – Jul 2025 · 4 yrs 7 mos

Managed digital channels optimization for agency clients including branding, online sales, ecommerce, store visits, leads, app installations, and activations. Coordinated customer processes, developed digital marketing campaigns, evaluated metrics, and optimized budgets.

Brand Manager Marketing Digital · Walmart Chile S.A.Jan 2019 – Jul 2025 · 6 yrs 7 mos
Digital Media Product Manager · Cencosud Chile S.A.Jan 2018 – Jul 2025 · 7 yrs 7 mos
Digital Marketing Manager · Blacksheep SMC & Digital AgencyDec 2017 – Jul 2025 · 7 yrs 8 mos
SEM & Social Ads Manager · Zenith Optimedia Chile - The ROI Agency - (Publicis Group)Dec 2016 – Jul 2025 · 8 yrs 8 mos

Education

Bachelor's Degree · Universidad Diego Portales2005 – 2011

Certifications and awards· 12

Google Ads Certified: Fundamentals2030 – 2025
Google Ads Certified: Search2030 – 2025
Google Ads Certified: Display2030 – 2025
Google Ads Certified: Video2030 – 2025

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