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Hi, I'm Diego Parraguez Gonzalez, a passionate digital marketing specialist with extensive experience designing and managing marketing strategies across various platforms. I enjoy helping companies grow their online presence through data-driven campaigns using Google Ads, social media, and performance marketing tools. My background ranges from managing budgets to optimizing digital channels for top-tier clients. With over 9 years in the marketing industry, I've worked with brands in retail, real estate, and e-commerce both in Chile and the United States. I pride myself on bridging client objectives with innovative digital solutions, ensuring measurable results and strong relationships.…Hi, I'm Diego Parraguez Gonzalez, a passionate digital marketing specialist with extensive experience designing and managing marketing strategies across various platforms. I enjoy helping companies grow their online presence through data-driven campaigns using Google Ads, social media, and performance marketing tools. My background ranges from managing budgets to optimizing digital channels for top-tier clients. With over 9 years in the marketing industry, I've worked with brands in retail, real estate, and e-commerce both in Chile and the United States. I pride myself on bridging client objectives with innovative digital solutions, ensuring measurable results and strong relationships.

Diego Parraguez Gonzalez

Digital Marketer, Marketing Strategist, PPC Manager, +2

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Hi, I'm Diego Parraguez Gonzalez, a passionate digital marketing specialist with extensive experience designing and managing marketing strategies across various platforms. I enjoy helping companies grow their online presence through data-driven campaigns using Google Ads, social media, and performance marketing tools. My background ranges from managing budgets to optimizing digital channels for top-tier clients. With over 9 years in the marketing industry, I've worked with brands in retail, real estate, and e-commerce both in Chile and the United States. I pride myself on bridging client objectives with innovative digital solutions, ensuring measurable results and strong relationships.…Hi, I'm Diego Parraguez Gonzalez, a passionate digital marketing specialist with extensive experience designing and managing marketing strategies across various platforms. I enjoy helping companies grow their online presence through data-driven campaigns using Google Ads, social media, and performance marketing tools. My background ranges from managing budgets to optimizing digital channels for top-tier clients. With over 9 years in the marketing industry, I've worked with brands in retail, real estate, and e-commerce both in Chile and the United States. I pride myself on bridging client objectives with innovative digital solutions, ensuring measurable results and strong relationships.

Available to hire

Hi, I’m Diego Parraguez Gonzalez, a passionate digital marketing specialist with extensive experience designing and managing marketing strategies across various platforms. I enjoy helping companies grow their online presence through data-driven campaigns using Google Ads, social media, and performance marketing tools. My background ranges from managing budgets to optimizing digital channels for top-tier clients.

With over 9 years in the marketing industry, I’ve worked with brands in retail, real estate, and e-commerce both in Chile and the United States. I pride myself on bridging client objectives with innovative digital solutions, ensuring measurable results and strong relationships.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Digital Marketing Specialist at J&L Marketing, Inc.

January 1, 2024 - Present

Manage digital marketing strategies for several company clients including search, display, performance max, demand gen, YouTube, Facebook, Instagram, LinkedIn, and Amazon Ads. Responsible for managing PPC platforms, budgets, analysis, and results.

Senior Marketing Manager at TREMGroup: The Real Estate Marketing Group

January 1, 2024 - July 9, 2025

Responsible for digital strategy proposals for company clients. Managed SEM strategies, social media, digital payment methods, client relationships, budgets, and digital investments.

Lider Digital Media at Panda Chile – Agencia Branding & Design

January 1, 2021 - July 9, 2025

Managed digital channels optimization for agency clients including branding, online sales, ecommerce, store visits, leads, app installations, and activations. Coordinated customer processes, developed digital marketing campaigns, evaluated metrics, and optimized budgets.

Brand Manager Marketing Digital at Walmart Chile S.A.

January 1, 2019 - July 9, 2025

Designed and executed digital strategies to generate brand experiences and promote sales through digital channels of supermarkets Lider, Ekono, and aCuenta. Led digital channels work and collaborated with financial services and Lider.cl team. Evaluated campaign metrics and optimized budgets.

Digital Media Product Manager at Cencosud Chile S.A.

January 1, 2018 - July 9, 2025

Oversaw e-commerce for Easy.cl, focusing on conversion objectives and sessions using Google Analytics for digital analytics, optimization, implementation, reporting, and achieving goals. Managed digital campaigns across Google platforms and social networks, coordinating with digital media agencies and commercial areas.

Digital Marketing Manager at Blacksheep SMC & Digital Agency

December 31, 2017 - July 9, 2025

Managed e-commerce campaigns for Easy.cl with a focus on conversion and session goals using analytics tools. Conducted digital campaigns across Google and social media platforms for Cencosud and Easy accounts.

SEM & Social Ads Manager at Zenith Optimedia Chile - The ROI Agency - (Publicis Group)

December 31, 2016 - July 9, 2025

Responsible for digital campaigns on Google (Search, GDN, YouTube) and social networks (Facebook, Instagram, Twitter). Managed strategy definition, implementation, monitoring, optimization to meet KPIs, provided recommendations and insights, and analyzed campaigns based on on-site behavior for multiple accounts including L'Oréal Group brands.