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Hi, I'm Joanne, a bilingual Digital Marketing Manager with a strong foundation in psychology and hands-on experience in both corporate and agency settings. I love blending creativity with data-driven techniques to help brands grow online. My expertise includes social media management, SEO/SEM, influencer partnerships, content strategy, and analytics — all focused on real results like reach, engagement, and conversions. I'm known for juggling multiple campaigns and managing cross-functional teams while consistently delivering clear, concise messaging. I enjoy crafting strategies that truly connect with audiences and make an impact.…Hi, I'm Joanne, a bilingual Digital Marketing Manager with a strong foundation in psychology and hands-on experience in both corporate and agency settings. I love blending creativity with data-driven techniques to help brands grow online. My expertise includes social media management, SEO/SEM, influencer partnerships, content strategy, and analytics — all focused on real results like reach, engagement, and conversions. I'm known for juggling multiple campaigns and managing cross-functional teams while consistently delivering clear, concise messaging. I enjoy crafting strategies that truly connect with audiences and make an impact.

Joanne Gracioppo

Digital Marketer, Content Creator, Social Media Manager, +2

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Hi, I'm Joanne, a bilingual Digital Marketing Manager with a strong foundation in psychology and hands-on experience in both corporate and agency settings. I love blending creativity with data-driven techniques to help brands grow online. My expertise includes social media management, SEO/SEM, influencer partnerships, content strategy, and analytics — all focused on real results like reach, engagement, and conversions. I'm known for juggling multiple campaigns and managing cross-functional teams while consistently delivering clear, concise messaging. I enjoy crafting strategies that truly connect with audiences and make an impact.…Hi, I'm Joanne, a bilingual Digital Marketing Manager with a strong foundation in psychology and hands-on experience in both corporate and agency settings. I love blending creativity with data-driven techniques to help brands grow online. My expertise includes social media management, SEO/SEM, influencer partnerships, content strategy, and analytics — all focused on real results like reach, engagement, and conversions. I'm known for juggling multiple campaigns and managing cross-functional teams while consistently delivering clear, concise messaging. I enjoy crafting strategies that truly connect with audiences and make an impact.

Available to hire

Hi, I’m Joanne, a bilingual Digital Marketing Manager with a strong foundation in psychology and hands-on experience in both corporate and agency settings. I love blending creativity with data-driven techniques to help brands grow online. My expertise includes social media management, SEO/SEM, influencer partnerships, content strategy, and analytics — all focused on real results like reach, engagement, and conversions.

I’m known for juggling multiple campaigns and managing cross-functional teams while consistently delivering clear, concise messaging. I enjoy crafting strategies that truly connect with audiences and make an impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

French

Advanced

Italian

Advanced

Work Experience

Digital Marketing Manager at Forno Appliances (CTM International)

October 1, 2024 - Present

Increased overall engagement by 65% and Instagram following by 50% through consistent organic content, UGC, and community management. Managed and wrote all SEO-optimized product descriptions, email campaigns, blog posts, and paid ad copy. Led the successful redesign and restructuring of the company catalog, improving clarity and product positioning across 300+ SKUs. Oversaw trade show marketing strategy including signage, printed materials, social coverage, and cross-channel promotion, increasing booth traffic by 30% YOY. Cut $45,000 in ad spend across Home Depot, Best Buy, and Wayfair by overhauling campaign structure, targeting, and spend allocation—raising ROAS from 9–10% to a consistent 12–14%. Supervised all creative production, briefing videographers/photographers and ensuring alignment with brand tone. Planned, launched, and analyzed paid ad campaigns; used analytics and affiliate reporting to assess ROI and optimize spend. Collaborated with internal teams (IT, sales, prod

Recruitment & Social Media Coordinator at The Brick

October 1, 2024 - July 9, 2025

Created targeted campaigns across LinkedIn and Instagram to attract top talent. Managed, wrote and posted job descriptions; conducted interviews in English and French. Produced employee spotlights and behind-the-scenes content to boost employer branding. Revamped buyer personas and created bilingual video content, increasing engagement metrics. Brought creative and innovative recruitment strategies forward, tailored for social media.

Member Service Specialist - Call Centre at Dialogue Health Technologies

March 1, 2023 - July 9, 2025

Trained in suicide prevention protocol and high-risk patient management. Regularly navigated complex calls involving crisis or sensitive mental health situations. Managed high-volume call center inquiries with empathy and professionalism. Proposed operational improvements to support team efficiency. Acted as liaison between patients and practitioners, reviewing files, forms, and lab results.

Case Manager at Dialogue Health Technologies

March 1, 2022 - July 9, 2025

Guided members through mental health care access on the platform. Directed members to appropriate resources and ensured seamless navigation of services. Provided mentorship to peers and participated in onboarding new hires.

Social Media Coordinator & Sales Associate at Standa Department Store

December 31, 2022 - July 9, 2025

Managed content calendars and posted regularly to Facebook and Instagram. Coordinated in-store photo and video shoots to support promotions. Built an online community by responding to customer inquiries and DMs. Supported overall marketing strategy with upper management. Ensured a smooth and pleasant transaction with customers.

Digital Marketing Manager at Forno Appliances (CTM International)

October 1, 2024 - Present

Increased overall engagement by 65% and Instagram following by 50% through consistent organic content, UGC, and community management. Managed and wrote all SEO-optimized product descriptions, email campaigns, blog posts, and paid ad copy. Led the successful redesign and restructuring of the company catalog, improving clarity and product positioning across 300+ SKUs. Oversaw trade show marketing strategy including signage, printed materials, social coverage, and cross-channel promotion, increasing booth traffic by 30% year-over-year. Cut $45,000 in ad spend by overhauling campaign structure, targeting, and spend allocation—raising ROAS from 9-10% to a consistent 12-14%. Supervised all creative production, briefing videographers and photographers to ensure brand tone alignment. Planned, launched, and analyzed paid ad campaigns using analytics and affiliate reporting to optimize spend. Collaborated with internal teams to align marketing efforts with company priorities.

Recruitment & Social Media Coordinator at The Brick

October 31, 2024 - July 9, 2025

Created targeted campaigns across LinkedIn and Instagram to attract top talent. Managed, wrote, and posted job descriptions; conducted interviews in English and French. Produced employee spotlights and behind-the-scenes content to boost employer branding. Revamped buyer personas and created bilingual video content, increasing engagement metrics. Brought forward creative and innovative recruitment strategies tailored for social media.

Member Service Specialist - Call Centre at Dialogue Health Technologies

March 31, 2023 - July 9, 2025

Case Manager at Dialogue Health Technologies

March 31, 2022 - July 9, 2025

Social Media Coordinator & Sales Associate at Standa Department Store

December 31, 2022 - July 9, 2025

Managed content calendars and posted regularly to Facebook and Instagram. Coordinated in-store photo and video shoots to support promotions. Built an online community by responding to customer inquiries and direct messages. Supported overall marketing strategy with upper management. Ensured smooth and pleasant customer transactions.