Available to hire
I am a social media specialist, content strategist, and storyteller with over 10 years of experience turning complex ideas into clear, engaging narratives. I excel at leading multi-platform content initiatives, building thought leadership, and supporting sales pipelines through compelling copy, video, and social campaigns.
My experience spans B2B tech and SaaS sectors, grounded in journalism with sharp editorial instincts and strong writing skills. I adeptly balance creativity with data, using SEO, analytics, and trend insights to create content that resonates and drives results.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
YouTube Creator & Lifestyle Blogger at Self-Employed
January 1, 2015 - PresentBuilt and maintained a successful YouTube channel and lifestyle blog with over 100,000 monthly views. Created, scripted, filmed, and edited weekly video and written content across lifestyle, beauty, and entertainment verticals. Developed an authentic on-camera presence and storytelling voice that resonates with diverse audiences. Implemented content strategies that consistently grew subscriber base and engagement. Collaborated with brands to create sponsored content that maintains authenticity while meeting client objectives.
Social Media Content Creator at AgencyAnalytics
June 30, 2025 - July 9, 2025Created and produced video content across TikTok, Instagram, Facebook, LinkedIn, and YouTube. Scripted, filmed, and edited engaging videos using CapCut, significantly increasing platform engagement. Conducted trend research to develop timely, relevant content that connected with target audiences. Applied storytelling expertise to create educational content showcasing complex platform benefits. Transformed content engagement into qualified leads through strategic storytelling funnels.
B2B Content Creator & Brand Storyteller at OutGive Inc
March 31, 2024 - July 9, 2025Developed compelling personal brands for executives across accounting, e-commerce, and marketing industries. Created and produced TikTok video content that expanded brand reach to new demographics. Tripled booked sales calls through strategic storytelling and authentic content creation. Built content strategies from concept to execution, establishing thought leadership for brand leaders. Wrote, produced, and optimized content across LinkedIn, TikTok, Instagram, Twitter, and Facebook platforms.
Content Creator at Sparkrock
June 30, 2024 - July 9, 2025Created targeted B2B content for a specialized tech company across social platforms. Translated complex technical concepts into accessible, engaging narratives. Collaborated with product teams to ensure accurate messaging while maintaining entertainment value. Created SEO-optimized content to drive organic traffic and engagement.
Reporter & Interviewer at West Niagara News
December 31, 2014 - July 9, 2025Conducted compelling interviews with local figures, officials, and community members under deadline pressure. Researched and crafted engaging news stories that captured audience attention. Developed strong on-camera presence through video reporting and community event coverage. Managed multiple story assignments while maintaining journalistic integrity and accuracy. Created headlines and visual content to support storytelling objectives.
PT Remote Creator at TheSoul Publishing
July 1, 2025 - PresentCreating long-form video content for YouTube channel with a global audience reach. Executing on-camera performance for educational and lifestyle content. Collaborating with production teams to deliver high-quality video content.
Contracted Social Media & Lead Gen Specialist at Firm Five Accounting
July 1, 2025 - August 19, 2025Managed LinkedIn and Instagram accounts for a B2B accounting firm. Created social media content including graphics, captions, and video. Developed content strategies positioning executives as thought leaders. Tracked social media performance and optimized content based on analytics. Led lead generation through LinkedIn outreach.
Social Media Content Creator at AgencyAnalytics
June 1, 2025 - August 19, 2025Supported content creation across TikTok, Instagram, Facebook, LinkedIn, and YouTube platforms. Participated in brainstorming and developing content concepts for SaaS technology brand. Assisted with video editing using CapCut and coordinated visual assets for social campaigns. Conducted trend research and monitored social media conversations to inform content strategy. Collaborated with marketing team to support lead generation and brand awareness initiatives.
Social Media Specialist at Outgive Inc
March 1, 2024 - August 19, 2025Assisted in developing content strategies for executives across multiple industries. Supported content creation across LinkedIn, TikTok, Instagram, Twitter, and Facebook. Participated in brainstorming sessions and helped develop creative concepts for client campaigns. Coordinated content calendars and maintained asset organization for multiple client accounts. Conducted research on pop culture moments and social trends to inform content direction.
Content Creator (Part-time) at Sparkrock
June 1, 2024 - August 19, 2025Supported B2B content creation for tech company across social media platforms. Assisted with translating complex technical concepts into accessible social content. Collaborated with product teams to ensure content accuracy and brand alignment. Helped organize content assets and maintain brand consistency across platforms.
Reporter and Content Creator at West Niagara News
January 1, 2014 - August 19, 2025Supported content creation including interviews, writing, and video production. Developed strong organizational skills managing multiple content projects simultaneously. Collaborated with editorial team to maintain content quality and meet deadlines. Assisted with community engagement and event coverage for local news organization.
PT Remote Creator at TheSoul Publishing
July 1, 2025 - PresentCreate long-form video content for YouTube channel with a global audience reach. Execute on-camera performance for educational and lifestyle content. Collaborate with production teams to deliver high-quality video content.
Contracted Social Media & Lead Gen Specialist at Firm Five Accounting
July 1, 2025 - August 19, 2025Managed LinkedIn and Instagram accounts for B2B accounting firm. Created social media content including graphics, captions, and video content. Developed content strategies that positioned executives as thought leaders. Tracked social media performance and optimized content based on analytics. Led lead generation through LinkedIn outreach.
Social Media Content Creator at AgencyAnalytics
June 1, 2025 - August 19, 2025Supported content creation across TikTok, Instagram, Facebook, LinkedIn, and YouTube platforms. Participated in brainstorming and developing content concepts for SaaS technology brand. Assisted with video editing using CapCut and coordinated visual assets for social campaigns. Conducted trend research and monitored social media conversations to inform content strategy. Collaborated with marketing team to support lead generation and brand awareness initiatives.
Social Media Specialist at Outgive Inc
March 1, 2024 - August 19, 2025Assisted in developing content strategies for executives across multiple industries. Supported content creation across LinkedIn, TikTok, Instagram, Twitter, and Facebook. Participated in brainstorming sessions and helped develop creative concepts for client campaigns. Coordinated content calendars and maintained asset organization for multiple client accounts. Conducted research on pop culture moments and social trends to inform content direction.
Content Creator (Part-time) at Sparkrock
June 1, 2024 - August 19, 2025Supported B2B content creation for tech company across social media platforms. Assisted with translating complex technical concepts into accessible social content. Collaborated with product teams to ensure content accuracy and brand alignment. Helped organize content assets and maintain brand consistency across platforms.
Reporter and Content Creator at West Niagara News
December 31, 2014 - August 19, 2025Supported content creation including interviews, writing, and video production. Developed strong organizational skills managing multiple content projects simultaneously. Collaborated with editorial team to maintain content quality and meet deadlines. Assisted with community engagement and event coverage for local news organization.
Education
Certificate at George Brown College
January 1, 2016 - December 31, 2016Certificate at Mohawk College
January 1, 2004 - December 31, 2004Journalism & Non-Fiction Writing Certificate at Mohawk College
January 11, 2030 - August 19, 2025Social Media Marketing Diploma at George Brown College
January 11, 2030 - August 19, 2025Journalism & Non-Fiction Writing Certificate at Mohawk College
January 11, 2030 - August 19, 2025Social Media Marketing Diploma at George Brown College
January 11, 2030 - August 19, 2025Qualifications
Journalism & Non-Fiction Writing Certificate
January 11, 2030 - August 19, 2025Social Media Marketing Diploma
January 11, 2030 - August 19, 2025Industry Experience
Media & Entertainment, Professional Services, Retail, Software & Internet, Non-Profit Organization, Financial Services, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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