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Hi, I'm Maria Macedo, a dynamic and results-driven marketing professional with over 6 years of experience in digital marketing, on-set creative production, and community engagement. I love leading innovative brand strategies and content development that helps drive audience growth and build meaningful connections with customers. I'm passionate about delivering high-impact marketing campaigns and enhancing the customer experience by executing creative initiatives from concept to completion. Building authentic brand communities and fostering customer loyalty truly inspires me in my work.…Hi, I'm Maria Macedo, a dynamic and results-driven marketing professional with over 6 years of experience in digital marketing, on-set creative production, and community engagement. I love leading innovative brand strategies and content development that helps drive audience growth and build meaningful connections with customers. I'm passionate about delivering high-impact marketing campaigns and enhancing the customer experience by executing creative initiatives from concept to completion. Building authentic brand communities and fostering customer loyalty truly inspires me in my work.

Maria Macedo

Creative Director, Wardrobe, Social Media Manager, +1

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Hi, I'm Maria Macedo, a dynamic and results-driven marketing professional with over 6 years of experience in digital marketing, on-set creative production, and community engagement. I love leading innovative brand strategies and content development that helps drive audience growth and build meaningful connections with customers. I'm passionate about delivering high-impact marketing campaigns and enhancing the customer experience by executing creative initiatives from concept to completion. Building authentic brand communities and fostering customer loyalty truly inspires me in my work.…Hi, I'm Maria Macedo, a dynamic and results-driven marketing professional with over 6 years of experience in digital marketing, on-set creative production, and community engagement. I love leading innovative brand strategies and content development that helps drive audience growth and build meaningful connections with customers. I'm passionate about delivering high-impact marketing campaigns and enhancing the customer experience by executing creative initiatives from concept to completion. Building authentic brand communities and fostering customer loyalty truly inspires me in my work.

Available to hire

Hi, I’m Maria Macedo, a dynamic and results-driven marketing professional with over 6 years of experience in digital marketing, on-set creative production, and community engagement. I love leading innovative brand strategies and content development that helps drive audience growth and build meaningful connections with customers.

I’m passionate about delivering high-impact marketing campaigns and enhancing the customer experience by executing creative initiatives from concept to completion. Building authentic brand communities and fostering customer loyalty truly inspires me in my work.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Creative Director Assistant at Hale Productions

June 1, 2023 - Present

Supported on-set productions for renowned CPG and wellness brands, including Fjallraven, Dr. Bronner’s, and SharkNinja, ensuring seamless execution aligned with brand guidelines. Coordinated with creative, logistics, and production teams to optimize workflows, meet deadlines, and maintain high production standards. Managed wardrobe and prop styling to enhance content quality and storytelling.

Social Media Manager at Hale Productions

March 31, 2025 - July 9, 2025

Developed and executed a comprehensive content strategy, increasing Instagram reach by 552% and engagement by 1,380%. Actively monitored and responded to community engagement across social platforms to foster brand loyalty and increase community satisfaction. Collaborated cross-functionally with creative, production, and marketing teams to align content with customer and brand goals. Analyzed social media KPIs and community feedback to continuously improve engagement strategies and optimize content effectiveness.

Content & Community Coordinator at Carvalheira

July 31, 2022 - July 9, 2025

Managed customer communication across Instagram, TikTok, and in-person channels, resolving inquiries and social media crises effectively. Recruited, onboarded, and maintained relationships with influencers and ambassadors, implementing performance-based reward initiatives to foster brand advocacy. Launched and managed 'Carva Members,' a loyalty program for in-house brand ambassadors, increasing engagement and community participation. Led a 20-person social media team to execute live event coverage and sponsor activations. Gathered and analyzed customer insights to improve marketing campaigns and customer experience strategies.

Events, Partnerships & Community Engagement at Greenmix

July 31, 2020 - July 9, 2025

Managed customer experience and community engagement at physical stores and online platforms. Maintained a 'Loyal Customers' list and implemented surprise & delight strategies to recognize and reward top customers. Organized and executed wellness events and community-building initiatives to drive in-store traffic and brand loyalty. Collaborated with logistics, sales, and product teams to align event strategies and improve customer satisfaction. Gathered customer feedback and behavioral trends, implementing changes in product offerings and promotions based on insights.