Maria Macedo

Developed and executed a comprehensive content strategy, increasing Instagram reach by 552% and engagement by 1,380%. Actively monitored and responded to community engagement across social platforms to foster brand loyalty and increase community satisfaction. Collaborated cross-functionally with creative, production, and marketing teams to align content with customer and brand goals. Analyzed social media KPIs and community feedback to continuously improve engagement strategies and optimize content effectiveness.

Supported on-set productions for renowned CPG and wellness brands, including Fjallraven, Dr. Bronner’s, and SharkNinja, ensuring seamless execution aligned with brand guidelines. Coordinated with creative, logistics, and production teams to optimize workflows, meet deadlines, and maintain high production standards. Managed wardrobe and prop styling to enhance content quality and storytelling.

Managed customer communication across Instagram, TikTok, and in-person channels, resolving inquiries and social media crises effectively. Recruited, onboarded, and maintained relationships with influencers and ambassadors, implementing performance-based reward initiatives to foster brand advocacy. Launched and managed 'Carva Members,' a loyalty program for in-house brand ambassadors, increasing engagement and community participation. Led a 20-person social media team to execute live event coverage and sponsor activations. Gathered and analyzed customer insights to improve marketing campaigns and customer experience strategies.