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I am currently pursuing a Master’s degree in Data Science and Analytics and hold a bachelor’s degree in marketing. My passion lies at the intersection of data and consumer behavior, where quantitative insights reveal actionable patterns that drive effective business decisions. I excel in multidisciplinary and collaborative environments, understanding that complex challenges are best addressed through diverse perspectives. In particular, I am motivated by leveraging data-driven dashboards and reports to enhance campaign performance monitoring, optimize marketing strategies, and support informed decision-making aligned with organizational goals. I have hands-on experience working as a Research Assistant and Marketing Intern, where I applied data analysis, machine learning techniques, and marketing strategies to produce impactful results. I enjoy creating customized presentations and dashboards that effectively engage stakeholders and inform strategic decisions.…I am currently pursuing a Master’s degree in Data Science and Analytics and hold a bachelor’s degree in marketing. My passion lies at the intersection of data and consumer behavior, where quantitative insights reveal actionable patterns that drive effective business decisions. I excel in multidisciplinary and collaborative environments, understanding that complex challenges are best addressed through diverse perspectives. In particular, I am motivated by leveraging data-driven dashboards and reports to enhance campaign performance monitoring, optimize marketing strategies, and support informed decision-making aligned with organizational goals. I have hands-on experience working as a Research Assistant and Marketing Intern, where I applied data analysis, machine learning techniques, and marketing strategies to produce impactful results. I enjoy creating customized presentations and dashboards that effectively engage stakeholders and inform strategic decisions.

Luisa Alejandra Sierra Guerra

Data Scientist, Marketing Analyst, Marketing Strategist, +2

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I am currently pursuing a Master’s degree in Data Science and Analytics and hold a bachelor’s degree in marketing. My passion lies at the intersection of data and consumer behavior, where quantitative insights reveal actionable patterns that drive effective business decisions. I excel in multidisciplinary and collaborative environments, understanding that complex challenges are best addressed through diverse perspectives. In particular, I am motivated by leveraging data-driven dashboards and reports to enhance campaign performance monitoring, optimize marketing strategies, and support informed decision-making aligned with organizational goals. I have hands-on experience working as a Research Assistant and Marketing Intern, where I applied data analysis, machine learning techniques, and marketing strategies to produce impactful results. I enjoy creating customized presentations and dashboards that effectively engage stakeholders and inform strategic decisions.…I am currently pursuing a Master’s degree in Data Science and Analytics and hold a bachelor’s degree in marketing. My passion lies at the intersection of data and consumer behavior, where quantitative insights reveal actionable patterns that drive effective business decisions. I excel in multidisciplinary and collaborative environments, understanding that complex challenges are best addressed through diverse perspectives. In particular, I am motivated by leveraging data-driven dashboards and reports to enhance campaign performance monitoring, optimize marketing strategies, and support informed decision-making aligned with organizational goals. I have hands-on experience working as a Research Assistant and Marketing Intern, where I applied data analysis, machine learning techniques, and marketing strategies to produce impactful results. I enjoy creating customized presentations and dashboards that effectively engage stakeholders and inform strategic decisions.

Available to hire

I am currently pursuing a Master’s degree in Data Science and Analytics and hold a bachelor’s degree in marketing. My passion lies at the intersection of data and consumer behavior, where quantitative insights reveal actionable patterns that drive effective business decisions. I excel in multidisciplinary and collaborative environments, understanding that complex challenges are best addressed through diverse perspectives. In particular, I am motivated by leveraging data-driven dashboards and reports to enhance campaign performance monitoring, optimize marketing strategies, and support informed decision-making aligned with organizational goals.

I have hands-on experience working as a Research Assistant and Marketing Intern, where I applied data analysis, machine learning techniques, and marketing strategies to produce impactful results. I enjoy creating customized presentations and dashboards that effectively engage stakeholders and inform strategic decisions.

Skills

Experience Level

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Research Assistant at University of Lethbridge

June 1, 2024 - Present

Applied data analysis and machine learning techniques (R, JASP) to explore predictors of long-term consumer behavior, supporting evidence-based insights for marketing strategy development. Contributed to the development and writing of peer-reviewed papers that were accepted at marketing conferences in the United States and Brazil. Collaborated with cross-functional teams to organize and synthesize key project information, improving communication flow and supporting decision-making in both academic and applied business settings.

Marketing Intern - Nonprofit Organization at Centro de Educación Especial – Villavicencio - Meta, Colombia

January 31, 2024 - July 9, 2025

Conducted data-driven analyses of website metrics and campaign outcomes to optimize communication strategies and boost digital fundraising performance. Utilized A/B testing and segmentation strategies to refine messaging and improve campaign effectiveness. Created customized presentations showcasing the financial and social outcomes of campaigns, tailoring messaging to effectively engage key stakeholders, including corporate partners, donors, and internal teams.