Available to hire
I am a results-driven Social Media and Digital Marketing Specialist with over 5 years of experience managing high-impact campaigns across legal, entertainment, and media industries. I specialize in Meta advertising, brand storytelling, and audience growth. I use data-driven strategies to increase engagement, generate leads, and optimize ROI, including achieving 200% TikTok growth for artists and reducing Meta ad costs by 40%.
I have collaborated with top South African brands and global platforms, crafting compelling content and integrated campaigns across LinkedIn, Instagram, TikTok, YouTube, and Facebook. My approach blends storytelling with analytics to drive meaningful conversations, stronger communities, and measurable business results.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Xhosa
Fluent
Work Experience
Social Media Manager at Indian Attorneys UK
June 1, 2023 - PresentDeveloped and executed LinkedIn and Facebook content strategies to enhance the firm's credibility, increasing follower engagement by 35% in 6 months. Created educational video campaigns simplifying UK immigration law, achieving 50K+ views and 200+ lead inquiries. Managed Meta ad campaigns targeting diaspora communities, reducing cost-per-lead by 25% through audience segmentation. Collaborated with attorneys to translate complex legal updates into shareable social content, improving client trust and retention.
Artist Marketing Manager | Freelance
February 28, 2025 - July 9, 2025Achieved 200% TikTok growth for artists through strategic content creation. Optimized Meta ad campaigns with significant ROI improvements.
Freelance News Reader
February 28, 2025 - July 9, 2025Delivered professional news reading services across various media platforms.
Social Media Manager at Indian Attorneys UK
June 1, 2023 - PresentDeveloped and executed LinkedIn and Facebook content strategies to enhance the firm's credibility, increasing follower engagement by 35% in 6 months. Created educational video campaigns simplifying UK immigration law, achieving 50K+ views and 200+ lead inquiries. Managed Meta ad campaigns targeting diaspora communities, reducing cost-per-lead by 25% through audience segmentation. Collaborated with attorneys to translate complex legal updates into shareable social content, improving client trust and retention.
Artist Marketing Manager | Freelance
February 28, 2025 - July 11, 2025Achieved 200% TikTok growth for artists through strategic content creation. Optimized Meta ad campaigns with significant ROI improvements.
Freelance News Reader
February 28, 2025 - July 11, 2025Delivered professional news reading services across various media platforms.
Social Media Manager at Indian Attorneys UK
June 1, 2023 - PresentDeveloped and executed LinkedIn and Facebook content strategies to enhance the firm's credibility, increasing follower engagement by 35% in 6 months. Created educational video campaigns simplifying UK immigration law, achieving 50K+ views and 200+ lead inquiries. Managed Meta ad campaigns targeting diaspora communities, reducing cost-per-lead by 25% through audience segmentation. Collaborated with attorneys to translate complex legal updates into shareable social content, improving client trust and retention.
Artist Marketing Manager at Freelance
February 28, 2025 - July 14, 2025Achieved 200% TikTok growth for artists through strategic content creation. Optimized Meta ad campaigns with significant ROI improvements.
Freelance News Reader
February 28, 2025 - July 14, 2025Delivered professional news reading services across various media platforms.
Social Media Manager at Indian Attorneys UK
July 1, 2024 - September 1, 2025Remote internship focusing on targeted LinkedIn and Facebook content strategies to boost engagement and community reach; produced educational video campaigns on UK immigration law; managed Meta advertising with diaspora audiences and achieved a 25% reduction in cost-per-lead through audience refinement and performance optimization. Collaborated with attorneys to translate complex legal updates into accessible social content to enhance brand trust and client retention.
Freelance Digital Media Journalist at VIBE FM RADIO
January 1, 2024 - February 1, 2025Created, curated, and published digital stories at the intersection of storytelling, culture, and digital innovation; produced short-form video and audio content; managed social media platforms and analyzed audience data to inform content strategy.
Social Media Strategist at Netflix (South Africa) – Freelance
March 1, 2022 - September 1, 2022Led digital storytelling and multi-platform strategies (X/Twitter, Instagram, TikTok, YouTube) to engage local audiences; collaborated with production, PR, and creative teams to ensure campaigns align with Netflix’s bold, inclusive, cinematic tone; focused on authentic engagement and audience growth.
Artist Marketing Manager (Freelance) at YANII ENTERTAINMENT
March 1, 2021 - February 1, 2025Led end-to-end digital marketing initiatives for artists affiliated with Sony Music and Virgin Music SA; achieved 200% TikTok growth through platform optimization and viral content; optimized Meta campaigns for ROI and cross-platform campaigns across TikTok, Meta, YouTube, and Instagram.
Creative Specialist at Sprite (Contract)
April 1, 2019 - September 1, 2019Led digital strategy and creative direction for a Gen Z-focused Sprite campaign, aligning with brand identity and influencer storytelling; oversaw campaign content and activations across music, lifestyle, and fashion.
Social Media Manager (Remote Internship) at Indian Attorneys UK
July 1, 2024 - September 1, 2025Developed and executed targeted LinkedIn and Facebook content strategies increasing overall engagement by 35% within six months; produced educational video campaigns explaining UK immigration law generating 50,000+ views and 200+ qualified lead inquiries; managed Meta advertising campaigns for diaspora audiences; reduced cost-per-lead by 25% through refined audience segmentation and optimization; translated complex legal updates into accessible social content to boost brand trust and client retention.
Digital Media Journalist at VIBE FM RADIO
January 1, 2024 - February 1, 2025Created, curated, and published stories at the intersection of culture and digital innovation; wrote and edited digital articles; produced short-form video and audio content; managed social media platforms; tracked audience analytics to shape content strategy.
Social Media Strategist at Netflix South Africa
March 1, 2022 - September 1, 2022Led digital storytelling across X (Twitter), Instagram, TikTok, and YouTube to connect local audiences with global and African entertainment; built authentic engagement through trend-driven campaigns and data-backed social strategies; collaborated with production, PR, and creative agencies to ensure campaigns align with Netflix’s bold, inclusive, cinematic tone.
Artist Marketing Manager at YANII ENTERTAINMENT
March 1, 2021 - February 1, 2025Led end-to-end digital marketing initiatives for artists signed with Sony Music and Virgin Music South Africa; achieved over 200% TikTok growth through platform optimization, trend-driven content planning, and viral short-form video strategies; optimized Meta advertising campaigns to increase ROI and improve audience targeting across TikTok, Meta, YouTube, and Instagram; planned and executed multi-platform campaigns ensuring strong engagement and measurable growth.
Creative Specialist at Sprite
April 1, 2019 - September 1, 2019Led digital strategy and creative direction for the Sprite Campaign targeting Gen Z with themes of self-expression and confidence; oversaw campaign content and activations to align with Sprite’s urban, youthful identity; integrated music artists, lifestyle elements, and influencer storytelling to boost brand engagement.
Education
Diploma at Rosebank College
January 1, 2023 - December 31, 2024Diploma at Rosebank College
January 1, 2024 - December 31, 2024Diploma at Rosebank College
January 1, 2024 - December 31, 2024Diploma in Journalism & Media Studies at Rosebank College
January 11, 2030 - January 1, 2024Diploma in Journalism & Media Studies at Rosebank College
January 11, 2030 - January 1, 2024Qualifications
Meta Blueprint Certification
January 11, 2030 - July 9, 2025Google Ads Fundamentals
January 11, 2030 - July 9, 2025AI-Powered Performance Ads Certification
July 10, 2025 - July 10, 2026Diploma in Journalism and Media Studies
January 1, 2024 - December 31, 2024AI-Powered Performance Ads Certification
July 10, 2025 - July 10, 2026Meta Blueprint Certification
January 11, 2030 - July 14, 2025Google Ads Fundamentals
January 11, 2030 - July 14, 2025Meta Blueprint Certification
January 11, 2030 - February 20, 2026Google Ads Fundamentals
January 11, 2030 - February 20, 2026Meta Blueprint Certification
January 11, 2030 - February 20, 2026Google Ads Fundamentals
January 11, 2030 - February 20, 2026Industry Experience
Professional Services, Media & Entertainment, Other, Education, Software & Internet
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