Available to hire
Hi, I’m Laura Gutierrez, a creative and strategic digital marketing professional with five years of experience managing social media for wellness, lifestyle, and mission-driven brands. I love creating content that resonates with communities by blending storytelling, design, and strategy across platforms like Instagram, Facebook, and Pinterest.
I’m passionate about crafting clear, inspiring copy and engaging visuals that truly reflect a brand’s voice and purpose. Organized and trend-aware, I thrive on producing meaningful content that drives genuine engagement and helps brands grow.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
WEB CONTENT COORDINATOR at Weishaupt Design Group
March 31, 2025 - July 9, 2025Led multi-channel social media strategy and execution for three luxury design brands including content calendar management, copywriting, and short-form video production. Produced platform-specific content for Instagram and Facebook combining design, copywriting, and video to enhance brand awareness, audience growth, and community engagement. Wrote and edited brand-aligned copy ensuring voice consistency and SEO best practices. Designed visual assets using Adobe Creative Cloud supporting organic and paid campaigns. Increased Instagram engagement and follower growth by up to 5% and planned Facebook ad campaigns contributing to a 3% increase in rug sales. Collaborated cross-functionally to maintain and update website and email marketing content. Monitored content performance with Meta Business Suite and Google Analytics for ongoing optimization.
WEB CONTENT COORDINATOR at Weishaupt Design Group
March 31, 2025 - July 9, 2025Led multi-channel social media strategy and execution for three luxury design brands including content calendar management, copywriting, and short-form video production. Produced platform-specific content for Instagram and Facebook, combining design, copywriting, and video to drive brand awareness, audience growth, and community engagement. Wrote and edited creative, brand-aligned copy for social media, web, and blog content while ensuring consistency in voice, clarity, and SEO best practices. Designed engaging visual assets using Adobe Creative Cloud to support organic and paid campaigns across social, web, and email. Increased Instagram engagement and follower growth by 5% (Avenue Road) and 2% (Man of Parts) within five months through strategic content planning and paid ads. Planned and executed Facebook ad campaigns contributing to a 3% increase in rug sales. Collaborated with graphic designers and photographers to produce impactful social content. Monitored and analyzed content per
Web Content Coordinator at Weishaupt Design Group
March 31, 2025 - July 9, 2025Led multi-channel social media strategy and execution for three luxury design brands, managing content calendars, copywriting, and short-form video production. Produced platform-specific content combining design, copywriting, and video to drive brand awareness, audience growth, and engagement. Wrote and edited brand-aligned copy for social media, web, and blog ensuring consistency and SEO best practices. Designed visual assets for organic and paid campaigns using Adobe Creative Cloud. Increased Instagram engagement and follower growth by 5% and 2% for key brands. Executed Facebook ad campaigns contributing to a 3% increase in sales. Collaborated with designers and photographers to produce on-brand social content. Monitored analytics to inform strategy and optimized content performance. Maintained and updated website content and contributed to email marketing through compelling copy and visuals.
CERTIFIED HOLISTIC NUTRITIONIST at Embody Health Centre
April 30, 2023 - July 9, 2025Supported individual clients with nutrition and lifestyle coaching. Conceptualized and facilitated ten online workshops nurturing client interest and converting audience engagement into sign-ups. Led social media strategy to increase brand awareness, client leads, and workshop sign-ups. Created engaging short-form educational video content and designed Canva visual assets aligned with brand tone.
FOUNDER/CERTIFIED HOLISTIC NUTRITIONIST at The Health Sprout
April 30, 2023 - July 9, 2025Founded and scaled a wellness-focused e-commerce brand, leading end-to-end digital strategy, content creation, and brand storytelling across web, email, and social channels. Managed social media strategy on Instagram and Facebook, creating original content including photography, copywriting, and content calendar management. Designed visual content using Canva promoting wellness education, mindfulness, and community engagement. Developed and distributed bi-weekly newsletters growing subscriber base beyond 100. Facilitated interactive digital workshops and collaborations delivering customized wellness programming.
CERTIFIED HOLISTIC NUTRITIONIST at Embody Health Centre
April 30, 2023 - July 9, 2025Worked directly with individual clients to support their health goals through nutrition and lifestyle coaching. Conceptualized and facilitated 10 online workshops, developing content to nurture client interest and convert engagement into sign-ups. Led and executed social media strategy to increase brand awareness, client leads, and workshop sign-ups. Created short-form educational video content aimed at fostering genuine connections. Designed visual assets using Canva for social media and workshop materials, ensuring brand tone alignment.
FOUNDER/CERTIFIED HOLISTIC NUTRITIONIST at The Health Sprout
April 30, 2023 - July 9, 2025Founded and scaled a wellness-focused e-commerce brand, leading end-to-end digital strategy, content creation, and brand storytelling across web, email, and social channels. Owned social media strategy and execution on Instagram and Facebook, creating original content including photography, writing platform-specific copy, and managing a monthly content calendar. Designed high-impact visual content using Canva to support brand storytelling across social, email, and web, focusing on wellness education and community engagement. Developed and managed a bi-weekly email newsletter, growing and nurturing a 100+ subscriber base through strategic content planning and compelling CTAs. Fostered community connections by facilitating digital workshops and collaborating with client organizations to deliver customized wellness programming.
Certified Holistic Nutritionist at Embody Health Centre
April 30, 2023 - July 9, 2025Supported individual clients with nutrition and lifestyle coaching. Conceptualized and facilitated 10 online workshops to nurture client interest and convert audience engagement into sign-ups. Led social media strategy to increase brand awareness, client leads, and workshop sign-ups. Created educational short-form video content for social media to foster genuine connections. Designed workshop and social media visual assets using Canva aligning with brand tone.
Founder/Certified Holistic Nutritionist at The Health Sprout
April 30, 2023 - July 9, 2025Founded and grew a wellness-focused e-commerce brand, managing end-to-end digital strategy, content creation, and storytelling across web, email, and social media. Owned social media strategy for Instagram and Facebook, producing original photography and writing platform-specific copy with a monthly content calendar. Designed high-impact visual content using Canva supporting wellness education and inclusive community engagement. Developed and distributed a bi-weekly email newsletter growing a subscriber base over 100 with targeted messaging and compelling CTAs. Fostered community connections through digital workshops and collaboration with client organizations for customized wellness programming.
EVENT COORDINATOR at Canadian Blood Services
December 31, 2019 - July 9, 2025Managed event planning for up to eight events monthly including partner relations, venue booking, setup, and post-event communications. Led social media strategy for a new Donor Centre launch focusing on brand awareness, engagement, and donor acquisition. Created mission-aligned content, managed donor-focused storytelling campaigns which resulted in a 5% increase in blood donations within three months. Used CRM tools to manage donor data and reports.
EVENT COORDINATOR at Canadian Blood Services
December 31, 2019 - July 9, 2025Managed all aspects of event planning for a monthly target of eight events including partner relationship management, venue booking, event setup, and post-event communications. Led social media strategy for the launch of a new Donor Centre, focusing on increasing brand awareness, community engagement, and donor acquisition. Collaborated with marketing to create compelling, mission-aligned content adhering to brand voice and accessibility. Developed a donor-focused storytelling campaign that increased blood donations by 5% within three months. Utilized CRM tools to manage donor data, track engagement, and generate strategic reports.
Event Coordinator at Canadian Blood Services
December 31, 2019 - July 9, 2025Managed all aspects of event planning for a monthly target of eight events including partner relationships, venue bookings, event setup, and post-event communications. Led social media strategy for the launch of a new Donor Centre, focusing on brand awareness, community engagement, and donor acquisition. Collaborated with marketing team to create mission-aligned content ensuring brand voice and accessibility. Developed donor-focused storytelling campaigns that boosted blood donations by 5% within three months. Managed donor data and engagement tracking using CRM tools supporting strategic alignment.
COMMUNICATIONS LEAD at Well + Good Pharmacy
February 28, 2019 - July 9, 2025Developed strategic partnerships facilitating twelve wellness workshops raising awareness and engagement with pharmacy services. Led social media management including strategy, content creation, and publishing with emphasis on audience education and community connection. Designed digital assets using Canva and wrote accessible copy tailored for the audience.
COMMUNICATIONS LEAD at Well + Good Pharmacy
February 28, 2019 - July 9, 2025Developed strategic partnerships and facilitated wellness workshops to increase awareness of pharmacy services. Managed end-to-end social media including strategy, content creation, and publishing, focusing on audience education and community connection. Designed digital assets using Canva and wrote accessible copy tailored to platforms balancing clarity with empathy.
Communications Lead at Well + Good Pharmacy
February 28, 2019 - July 9, 2025Developed strategic partnerships with local organizations to facilitate wellness workshops, increasing awareness and engagement. Led full social media management including strategy, content creation, and publishing with a focus on education and community connection. Designed digital assets using Canva and wrote accessible, empathetic copy tailored to platforms and audiences.
CUSTOMER CARE REPRESENTATIVE at Metro 360
January 31, 2016 - July 9, 2025Managed 50 client accounts utilizing internal CRM, providing sales performance reviews and targeted recommendations. Trained onboarding employees equipping them with necessary skills for success.
CUSTOMER CARE REPRESENTATIVE at Metro 360
January 31, 2016 - July 9, 2025Managed 50 client accounts using CRM, conducted reviews and provided recommendations to optimize sales performance and achieve revenue goals. Trained four onboarding employees, equipping them with necessary tools for success in customer care.
Customer Care Representative at Metro 360
January 31, 2016 - July 9, 2025Managed 50 client accounts via internal CRM, conducting reviews and making targeted recommendations to optimize sales and meet revenue goals. Trained four new employees providing tools and guidance for successful onboarding.
Education
BA at University of Toronto
January 1, 2010 - December 31, 2014CNP at The Institute of Holistic Nutrition
January 1, 2015 - December 31, 2017BA at University of Toronto
January 1, 2010 - December 31, 2014BA at University of Toronto
January 1, 2011 - December 31, 2015CNP at The Institute of Holistic Nutrition
January 1, 2015 - December 31, 2017Qualifications
Digital Marketing
January 1, 2024 - December 31, 2024Google Analytics
January 1, 2024 - December 31, 2024Digital Marketing
January 1, 2024 - December 31, 2024Google Analytics
January 1, 2024 - December 31, 2024Certified Nutritional Practitioner
January 1, 2017 - December 31, 2017Digital Marketing
January 1, 2024 - December 31, 2024Google Analytics
January 1, 2024 - December 31, 2024Industry Experience
Consumer Goods, Healthcare, Non-Profit Organization, Retail, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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