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Nice to meet you! I’m Sarah, an energetic and creative Social Media & Influencer Marketing Specialist with over 5 years of experience building scroll-stopping content and impactful campaigns across digital platforms. I blend strategic thinking with a strong creative pulse to drive engagement, boost brand visibility, and build authentic online communities. I specialize in managing remote workflows and collaborating with diverse creative teams to lead influencer partnerships that feel natural and effective. My background launching a boutique hotel in Austin, TX, ignited my passion for brand identity and culturally relevant storytelling, which I now bring to all my social media and influencer marketing projects.…Nice to meet you! I’m Sarah, an energetic and creative Social Media & Influencer Marketing Specialist with over 5 years of experience building scroll-stopping content and impactful campaigns across digital platforms. I blend strategic thinking with a strong creative pulse to drive engagement, boost brand visibility, and build authentic online communities. I specialize in managing remote workflows and collaborating with diverse creative teams to lead influencer partnerships that feel natural and effective. My background launching a boutique hotel in Austin, TX, ignited my passion for brand identity and culturally relevant storytelling, which I now bring to all my social media and influencer marketing projects.

Sarah Wirzman

Social Media Manager, Influencer Marketing Manager, Marketing Strategist, +3

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Nice to meet you! I’m Sarah, an energetic and creative Social Media & Influencer Marketing Specialist with over 5 years of experience building scroll-stopping content and impactful campaigns across digital platforms. I blend strategic thinking with a strong creative pulse to drive engagement, boost brand visibility, and build authentic online communities. I specialize in managing remote workflows and collaborating with diverse creative teams to lead influencer partnerships that feel natural and effective. My background launching a boutique hotel in Austin, TX, ignited my passion for brand identity and culturally relevant storytelling, which I now bring to all my social media and influencer marketing projects.…Nice to meet you! I’m Sarah, an energetic and creative Social Media & Influencer Marketing Specialist with over 5 years of experience building scroll-stopping content and impactful campaigns across digital platforms. I blend strategic thinking with a strong creative pulse to drive engagement, boost brand visibility, and build authentic online communities. I specialize in managing remote workflows and collaborating with diverse creative teams to lead influencer partnerships that feel natural and effective. My background launching a boutique hotel in Austin, TX, ignited my passion for brand identity and culturally relevant storytelling, which I now bring to all my social media and influencer marketing projects.

Available to hire

Nice to meet you! I’m Sarah, an energetic and creative Social Media & Influencer Marketing Specialist with over 5 years of experience building scroll-stopping content and impactful campaigns across digital platforms. I blend strategic thinking with a strong creative pulse to drive engagement, boost brand visibility, and build authentic online communities.

I specialize in managing remote workflows and collaborating with diverse creative teams to lead influencer partnerships that feel natural and effective. My background launching a boutique hotel in Austin, TX, ignited my passion for brand identity and culturally relevant storytelling, which I now bring to all my social media and influencer marketing projects.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Social Media & Influencer Manager at Layla Sleep

January 31, 2025 - July 9, 2025

Supported the development and coordination of cross-platform social media strategies that aligned with brand goals and drove eCommerce performance. Created, scheduled, and published content across Instagram, TikTok, Facebook, Pinterest, LinkedIn, and X (Twitter) to support product launches, seasonal campaigns, and community growth. Managed day-to-day influencer marketing efforts, including outreach, negotiation, and relationship management to build authentic, high-converting partnerships. Tracked and reported on KPIs to optimize campaign performance and audience targeting. Maintained up-to-date knowledge of platform trends and best practices. Collaborated with creative, email, and product teams to ensure consistent messaging across paid and organic channels. Actively engaged with the community to support customer experience efforts. Assisted with paid social campaigns, creative briefs, A/B testing, and budget tracking. Used tools such as Asana, CapCut, Canva, GRIN, Aspire, Sprout Socia

Pastry Chef at The Carpenter Hotel, Austin

October 31, 2019 - July 9, 2025

Played a key role in the opening of Carpenter’s Hall at The Carpenter Hotel in Austin, collaborating closely with leadership from pre-opening to launch and ongoing operations. Developed diverse pastry menu selections strategically positioned to drive front-of-house revenue and strengthen customer engagement. Expert in conceptualizing and executing artisanal bread programs aligned with brand identity and guest expectations. Designed a pastry program tailored to support sales and enhance guest experience. Known for exceptional communication skills and consistently meeting high standards within fast-paced environments. Combined strong culinary foundations with a strategic mindset to deliver innovative, high-quality offerings that drive revenue and guest satisfaction.

Social Media & Influencer Manager at Layla Sleep

January 31, 2025 - July 9, 2025

Supported the development and coordination of cross-platform social media strategies aligning with brand goals to drive eCommerce performance. Created and published content across Instagram, TikTok, Facebook, Pinterest, LinkedIn, and X (Twitter) to support product launches and community growth. Managed day-to-day influencer marketing efforts including outreach, negotiation, and relationship management to build authentic partnerships both organically and via analytics platforms like GRIN and Aspire. Tracked KPIs, optimized campaigns, coordinated content calendars, collaborated with creative and product teams, engaged community via DMs and comments, assisted paid social campaigns planning and execution, and used social listening and analytics to inform strategy.

Pastry Chef at The Carpenter Hotel

October 31, 2019 - July 9, 2025

Played a key role in the successful opening of Carpenter’s Hall at The Carpenter Hotel in Austin, collaborating closely with leadership from pre-opening through launch and ongoing operations. Developed a diverse pastry menu positioned to drive front-of-house revenue and strengthen customer engagement. Expert in conceptualizing and executing artisanal bread programs aligned with brand identity and guest expectations. Designed pastry programs to support sales and guest experience. Known for exceptional communication skills and combining culinary foundation with strategic mindset to deliver high-quality offerings that enhance both revenue and guest satisfaction.