Hi! I'm Yelena Li, a marketing and brand communication strategist with experience working in corporate, startup, and agency environments. I specialize in crafting brand messaging systems, defining tone of voice, and developing content strategies that resonate with audiences. I enjoy leading communication initiatives even in low-budget settings and thrive when working with international, remote, or hybrid teams. I'm passionate about building cohesive brand presences, from social media profiles to internal corporate storytelling, and love combining creativity with strategy to drive growth and engagement. I'm always excited to take on new challenges in marketing and brand communication.

Hi! I'm Yelena Li, a marketing and brand communication strategist with experience working in corporate, startup, and agency environments. I specialize in crafting brand messaging systems, defining tone of voice, and developing content strategies that resonate with audiences. I enjoy leading communication initiatives even in low-budget settings and thrive when working with international, remote, or hybrid teams. I'm passionate about building cohesive brand presences, from social media profiles to internal corporate storytelling, and love combining creativity with strategy to drive growth and engagement. I'm always excited to take on new challenges in marketing and brand communication.

Available to hire

Hi! I’m Yelena Li, a marketing and brand communication strategist with experience working in corporate, startup, and agency environments. I specialize in crafting brand messaging systems, defining tone of voice, and developing content strategies that resonate with audiences. I enjoy leading communication initiatives even in low-budget settings and thrive when working with international, remote, or hybrid teams.

I’m passionate about building cohesive brand presences, from social media profiles to internal corporate storytelling, and love combining creativity with strategy to drive growth and engagement. I’m always excited to take on new challenges in marketing and brand communication.

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Language

English
Fluent
Russian
Fluent
Chinese
Beginner

Work Experience

Marketing Specialist / Acting Manager at Atameken-Agro JSC
March 31, 2025 - July 9, 2025
Launched and managed the company's LinkedIn profile from scratch. Unified brand voice across Instagram and Facebook. Created internal stories, interviews, expert content, and business presentations. Contributed to post-production of corporate identity film, including editing and narration. Initiated brand communication strategy in a low-budget, low-structure environment. Achievements include +20% Instagram growth and content featured in APK-Inform.
Junior Marketing Manager at Skipp (SaaS Startup)
June 30, 2023 - July 9, 2025
Created content for Product Hunt (#2 Product of the Day), LinkedIn, Twitter, and email. Developed brand tone and messaging for outbound and investor communications. Managed live coverage of webinars via Twitter and wrote post-event summaries. Updated customer journey maps and onboarding documents.
Strategic Planning Intern at BBDO Moscow
April 30, 2022 - July 9, 2025
Conducted trend research and competitor analysis for global clients including Mars, Porsche, and Big Bon. Supported the creation of strategy decks and learned brand positioning frameworks.

Education

MSc at Higher School of Economics, Moscow
January 1, 2021 - December 31, 2023
BBA at CUHK Business School, Hong Kong
January 1, 2017 - December 31, 2021

Qualifications

Fundamentals of Digital Marketing (Google)
January 11, 2030 - July 9, 2025
Google Ads Search Certification
January 11, 2030 - July 9, 2025

Industry Experience

Agriculture & Mining, Software & Internet, Media & Entertainment, Professional Services