Laith Al Adham

Regional Marketing Manager at Exness

Led regional marketing strategy and execution for Exness, delivering transformational projects within the marketing department, including Project Power Up, Born To Trade Ad Campaign, and a re-branding launch. Collaborated with the country director to develop a regional commercial strategy, proposed plans to achieve commercial goals, and designed events and campaigns to support upper funnel, acquisition, and regional CRM initiatives for retail and partners. Monitored regional spend and budgets to ensure alignment with objectives, and provided guidance on media buying, brand, CRM, and PR. Worked closely with marketing teams to address business needs and drive brand alignment.

Middle East Region Manager at Soft2 Bet

Designed and executed a full Middle East marketing strategy to acquire users and increase revenue. Oversaw and optimized affiliate marketing and media buying, onboarded new affiliates, conducted monthly audits, negotiated external vendor deals, and supported CRM and content production. Implemented up-sell offers and led ongoing process improvements including monthly metrics reviews and partner communications.

CMO at SoundIT

Designed, built, and executed a comprehensive marketing strategy for SoundIT across multiple platforms. Led brand-building and content initiatives, supervised external talent partnerships, and established scalable marketing operations. Built a robust content and CRM framework to support growth and onboarding of new clients.

Designed, launched, and supervised the implementation of marketing and content strategies, including innovative copywriting and content services. Built revenue streams through new services, created content workflows, and mentored teams across regions. Led content localization, SEO strategy, and user journey optimization for products and brands.

Directed marketing activities across Abu Dhabi, UAE, including budgeting, channel strategy, vendor negotiations, and campaign delivery. Implemented data-driven campaigns, monitored performance, and ensured timely execution of marketing materials and initiatives.

Marketing Lead at Exness

Led transformational marketing initiatives across the regional team, including Project Power Up, Born To Trade Ad Campaign, and Exness re-brand launch. Developed regional commercial strategy with country directors, proposed plans to hit commercial goals, and designed upper-funnel and tactical CRM campaigns for retail and partners. Coordinated regional event and campaign briefs, ensured alignment with budgets, compliance, and KPIs; monitored spend and performance weekly and monthly; translated regional insights into new campaigns and actions; collaborated with Marketing, Compliance, and other departments to optimize performance; built and maintained the regional calendar with Marketing Planning team to support regional objectives.

CMO at SoundIT

Designed, built and executed marketing strategy for the SoundIT app across platforms; supervised and managed brand build and launch ensuring consistency; created and managed marketing budgets; led NFT marketing strategy through metaverse partnerships; designed user journeys and funnels from acquisition to profitability; hired, mentored and led the marketing team; secured external talent deals and partnerships; led external agency collaborations in advertising, paid promotions and tech development; implemented a company data room to facilitate onboarding of new talent and ensure ease of use for all stakeholders.

Middle East Region Manager at Soft2 Bet

Designed and executed a full Middle East marketing strategy to acquire users and increase revenue; supervised marketing efforts in design and executing Media Buying plans; identified and onboarded new affiliates across the region; supervised affiliate requests and deliverables; conducted monthly audits of data to improve processes; negotiated serviced deals with external providers to obtain better tools; created upscaling offers for sales teams and maintained client and partner communications; implemented new procedures and workflows; identified and corrected operational performance issues.

Head of Marketing Strategy & Content at Content & Copywriting Team

Designed and led the marketing strategy and content initiatives across Amman and Limassol; built and executed content-driven campaigns, including new revenue streams through copywriting services, professional translations, and consultations; developed and implemented content strategy for business and media platforms; supervised content strategy development and data-entry workflows for MeTV app and related projects; directed multilingual content operations, including English and Arabic; coordinated with product and marketing teams to ensure cohesive messaging and delivery.

Marketing Manager at Al Balqa'a Commercial Consultancy

Directed marketing activities, reviewed budgets and RD& development plans, and coordinated with clients and vendors to ensure timely and cost-effective delivery of marketing materials. Built and maintained relationships with stakeholders, planned events, and contributed to brand development and outreach efforts in Abu Dhabi.

Regional Marketing Manager - MEN A at Exness

Designed and led regional marketing strategy for Exness across MEN A; managed budgeting and campaigns; collaborated with country directors to develop regional commercial strategy; oversaw branding, launches, and CRM initiatives; led multiple transformation projects including Project Power Up and Born To Trade Ad Campaign; supported regional rebranding and partner networks.

CMO at SoundIT

Designed, built and executed marketing strategy for the SoundIT app across multiple platforms; supervised brand building and launch; created and managed the brand budget; onboarded talent; coordinated with external agencies; built CRM campaigns; designed user journeys and funnels; recruited and mentored marketing staff; collaborated with affiliates and partners.

Regional Marketing Manager at Soft2 Bet

Designed full Middle East region marketing strategy; oversaw affiliate marketing, monthly spend audits, and performance optimization; negotiated partner deals; onboarded affiliates; built regional marketing plans aligned with the ME market strategy; monitored KPIs and adjusted campaigns.

Led marketing strategy and content solutions; launched and supervised Twitter Stories project by Project PEN; created new revenue streams via copywriting, professional translation, and consulting services; defined brand voice and messaging; built user journeys and CRM concepts; collaborated with clients and teams across regions.

Project Manager at Crystal

Created project manuals, guidelines, response templates and process booklets for Sukar.com; built and launched content collection and data entry strategy for Dubizzle.com; translated documents (English/Arabic and Arabic/English); maintained records of daily communications, problems and remedial actions.

Marketing Assistant / Brand Development at Al Balqa'a Commercial Consultancy

Directed marketing activities; reviewed budgets and RD; initiated market research studies; coordinated vendor relationships; supported brand development and campaigns for clients in Amman/UAE markets.

Chief Marketing Officer at SoundIT

Designed, built and executed marketing strategy for the SoundIT app across multiple platforms; supervised brand building and launch ensuring consistency; created, managed and supervised the marketing budget; led NFT marketing strategy and CRM initiatives; collaborated with development and operations teams to bring NFT project to life.

Regional Marketing Manager - MEN A at Exness

Led regional marketing strategy for MEN A; worked with country directors to develop regional commercial strategy; developed aligned regional marketing strategies and proposed plans to achieve commercial goals; delivered key projects including Project Power Up, Born To Trade Ad Campaign, and NFT re-branding launch.

Head of Marketing Strategy & Content Solutions at Amman

Designed and launched marketing strategy and content solutions; led creation of 'Twitter Stories' by Project Pen; built new revenue streams through copywriting services; led AI transformation and adoption across multiple verticals; designed and delivered operational strategies for clients.