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Hi! I'm Cailin McKissick, an innovative influencer marketing leader with over five years of experience in creating strategic brand partnerships and driving data-driven campaign success. I specialize in scaling influencer programs, fostering collaborative team environments, and delivering measurable results that exceed client expectations. I’m passionate about developing innovative strategies, optimizing workflows, and leveraging data insights for impactful decision-making. I thrive in dynamic environments where I can lead teams to improve campaign efficiencies and optimize performance using the latest digital trends and AI tools.…Hi! I'm Cailin McKissick, an innovative influencer marketing leader with over five years of experience in creating strategic brand partnerships and driving data-driven campaign success. I specialize in scaling influencer programs, fostering collaborative team environments, and delivering measurable results that exceed client expectations. I’m passionate about developing innovative strategies, optimizing workflows, and leveraging data insights for impactful decision-making. I thrive in dynamic environments where I can lead teams to improve campaign efficiencies and optimize performance using the latest digital trends and AI tools.

Cailin McKissick

Influencer Marketing Manager, Marketing Strategist, Digital Marketer, +2

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Hi! I'm Cailin McKissick, an innovative influencer marketing leader with over five years of experience in creating strategic brand partnerships and driving data-driven campaign success. I specialize in scaling influencer programs, fostering collaborative team environments, and delivering measurable results that exceed client expectations. I’m passionate about developing innovative strategies, optimizing workflows, and leveraging data insights for impactful decision-making. I thrive in dynamic environments where I can lead teams to improve campaign efficiencies and optimize performance using the latest digital trends and AI tools.…Hi! I'm Cailin McKissick, an innovative influencer marketing leader with over five years of experience in creating strategic brand partnerships and driving data-driven campaign success. I specialize in scaling influencer programs, fostering collaborative team environments, and delivering measurable results that exceed client expectations. I’m passionate about developing innovative strategies, optimizing workflows, and leveraging data insights for impactful decision-making. I thrive in dynamic environments where I can lead teams to improve campaign efficiencies and optimize performance using the latest digital trends and AI tools.

Available to hire

Hi! I’m Cailin McKissick, an innovative influencer marketing leader with over five years of experience in creating strategic brand partnerships and driving data-driven campaign success. I specialize in scaling influencer programs, fostering collaborative team environments, and delivering measurable results that exceed client expectations.

I’m passionate about developing innovative strategies, optimizing workflows, and leveraging data insights for impactful decision-making. I thrive in dynamic environments where I can lead teams to improve campaign efficiencies and optimize performance using the latest digital trends and AI tools.

Skills

Experience Level

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Director of Influencer Marketing at Reach.Me

June 1, 2024 - Present

Owns the RFP process, delivering custom strategic proposals in under 24 hours to assist client acquisition and retention. Leads the influencer marketing department overseeing campaign strategy, execution, and performance optimization, consistently achieving cost-efficient CPMs under $3.00. Develops and refines workflows to enhance team efficiency and cross-functional collaboration, reducing campaign execution time by 53%. Utilizes AI tools to monitor and refine campaign performance in real-time for maximum engagement and reach.

Manager of Influencer Marketing, Account Manager at Creator Deck

June 1, 2024 - July 9, 2025

Developed and optimized data-driven influencer strategies achieving CPMs under $7.00 and CPEs below $0.05, driving year-over-year performance growth. Managed and mentored a team of six marketing specialists, fostering professional growth and high performance. Conducted regular 1:1s and quarterly evaluations improving team performance scores across all direct reports. Created pricing for annual SOWs exceeding $1MM to support client growth. Streamlined workflows and collaboration, increasing team capacity by 33% without additional headcount. Built scalable influencer mass gifting strategy, expanding monthly outreach from 300 to 1,000+ influencers. Utilized Creator Deck software for campaign performance analytics, providing tailored client recommendations.

Influencer Marketing Strategist at Creator Deck

March 1, 2022 - July 9, 2025

Executed end-to-end influencer campaigns across diverse social platforms, managing influencer research, negotiations, contracts, and reporting for 50+ influencers. Spearheaded a year-long ambassador program for NYX Cosmetics that resulted in a 200% increase in views YoY and maintained a CPE below $0.05. Developed and presented campaign and year-end reports with strategic insights leading to budget increases. Supervised and mentored interns, supporting influencer relationship management and fostering client partnerships.