Jennifer Satzger
Available to hire
I am an energetic event marketing professional with extensive high-level experience in event planning and marketing within the premium segment across Europe and the Middle East. I thrive in fast-paced, hands-on, growth-oriented environments and am passionate about creating memorable, custom-tailored events that reflect each client’s unique vision.
Through my proactive and detail-oriented approach, I drive innovation and process optimization, while leveraging excellent communication skills and a positive attitude to bring immersive event concepts and bespoke travel experiences to life. My personal mission is to inspire others and help organize meaningful moments both professionally and personally.
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
German
Fluent
Portuguese
Fluent
English
Advanced
French
Beginner
Work Experience
OWNER & FOUNDER at Licious Signature Experience, Porto, PT
July 1, 2024 - PresentCreator of bespoke travel experiences, immersive event concepts, and wedding planning support — blending high-end coordination with local expertise to deliver unforgettable, detail-driven moments tailored to each client's unique vision.
LIFE LOVER, OWNER & FOUNDER at Licious Porto, Porto, PT
July 1, 2021 - PresentAn artisanal ice cream shop born from a lifelong passion. Defined and drove vision, mission, and brand identity while managing marketing, finance, operations, customer experience, daily operations, ice cream production, physical space management, and led the construction and setup of the shop.
SABBATICAL, COVID-19
July 1, 2021 - July 9, 2025Planned career pause to refocus goals. Accepted offer as Event Director on a luxury cruise ship (departure April), but assignment was cancelled due to COVID-19.
ASSISTANT MARKETING DIRECTOR at Lindt & Sprüngli (Schweiz) AG, Zurich, CHI
September 1, 2019 - July 9, 2025Supervised and responsible for a team of 40. Guided, mentored, and trained in-house apprentices. Managed event planning for up to 900 attendees including product presentations, global brand ambassador events, Zurich Film Festival, Opening Lindt Home Of Chocolate, executive meetings, and employee festivities. Developed and implemented event and communication strategy aligned with business strategy. Managed event and administrative budget with 35% savings. Optimized processes, supervised corporate identity guidelines, drove innovation, and identified social media trends.
PERSONAL ASSISTANT TO DOSM at Emirates Palace, Abu Dhabi, UAE
December 31, 2016 - July 9, 2025Supervised and responsible for a team of 30. Managed events for up to 2000 attendees including weddings, FAM-trips, team buildings. Collaborated confidentially with Senior Management including Sheikhs, Kings, Presidents, Chairmen, CEOs. Created and implemented innovative marketing strategies in cooperation with e-commerce department across short, medium, and long term.
JUNIOR EVENT MANAGER at American Express c/o Bristol Myers Squibb, Munich, GER
September 1, 2013 - July 9, 2025Organized pharma-relevant event formats for up to 650 attendees including workshops, trainings, product launches, congresses. Managed event production including content, speaker selection, agenda ensuring excellent customer-oriented event experience. Developed strong account management skills delivering high-end client experiences.
CLUSTER CONVENTION SALES EXECUTIVE / Apprenticeship as EVENT MANAGER at The Westin Grand & Sheraton Munich Arabellapark, GER
March 1, 2012 - July 9, 2025OWNER & FOUNDER at Licious Signature Experience
July 1, 2024 - PresentCreator of bespoke travel experiences, immersive event concepts, and wedding planning support blending high-end coordination with local expertise to deliver unforgettable, detail-driven moments tailored to each client’s unique vision.
LIFE LOVER, OWNER & FOUNDER at Licious Porto
July 1, 2021 - PresentDefined and drove the vision, mission, and brand identity of an artisanal ice cream shop while managing marketing, finance, operations, and customer experience. Oversaw daily operations, ice cream production, and managed the physical space, leading the construction and setup of the shop.
SABBATICAL, COVID-19
July 1, 2021 - July 9, 2025Planned career pause to refocus goals. Accepted offer as Event Director on a luxury cruise ship, but assignment was cancelled due to COVID-19.
ASSISTANT MARKETING DIRECTOR at Lindt & Sprüngli (Schweiz) AG
September 1, 2019 - July 9, 2025Supervised and managed a team of 40, guided, mentored and trained in-house apprentices. Managed event organization for up to 900 attendees including product presentations, global brand ambassador events, Zurich Film Festival, and Opening Lindt Home Of Chocolate. Responsible for developing and implementing event and communication strategies aligned with brand business strategy. Managed event and administrative budgets with 35% savings, optimized processes, supervised corporate identity guidelines, drove innovation and identified social media trends.
PERSONAL ASSISTANT TO DOSM at Emirates Palace
December 31, 2016 - July 9, 2025Supervised and managed a team of 30. Conducted effective event management for up to 2000 attendees including weddings, FAM-trips, and team building events. Collaborated confidentially with Senior Management. Created and implemented innovative marketing strategies in cooperation with the e-commerce department.
JUNIOR EVENT MANAGER at American Express c/o Bristol Myers Squibb
September 1, 2013 - July 9, 2025Organized pharma-relevant events for up to 650 attendees including workshops, trainings, product launches, and congresses. Managed event production, speaker selection, and agenda ensuring customer-oriented event experience. Handled strong account management and high-end client experiences.
CLUSTER CONVENTION SALES EXECUTIVE, Apprentice as EVENT MANAGER at The Westin Grand & Sheraton Munich Arabellapark
March 1, 2012 - July 9, 2025Owner & Founder at Licious Signature Experience
July 1, 2024 - PresentFounded a bespoke travel and event planning business in Porto, specializing in creating immersive event concepts, wedding planning support, and delivering high-end coordination with local expertise tailored to clients' unique visions.
Life Lover, Owner & Founder at Licious Porto
July 1, 2021 - PresentEstablished and manage an artisanal ice cream shop, leading the vision, mission, and brand identity. Oversee daily operations including production, marketing, finance, operations, and customer experience. Directed the setup and construction of the physical shop space.
Assistant Marketing Director at Lindt & Sprüngli (Schweiz) AG
September 1, 2019 - September 3, 2025Supervised a team of 40, mentoring apprentices and managing high-profile events of up to 900 attendees such as product presentations, Zurich Film Festival, and Lindt Home Of Chocolate opening. Developed and implemented event and communication strategies aligned with brand business goals, managed event budgets with 35% savings, optimized processes, ensured corporate identity compliance, and identified social media trends.
Personal Assistant to DOSM at Emirates Palace
December 1, 2016 - September 3, 2025Managed a team of 30 and organized events for up to 2000 attendees including weddings and FAM trips. Worked confidentially with senior management including Sheikhs, Kings, and CEOs. Collaborated with e-commerce to develop innovative marketing strategies encompassing short to long-term plans and product positioning.
Junior Event Manager at American Express c/o Bristol Myers Squibb
September 1, 2013 - September 3, 2025Organized pharmaceutical event formats for up to 650 attendees such as workshops, trainings, product launches, and congresses. Managed event production including content, speaker selection, and agenda to ensure customer-focused high-end experiences.
Cluster Convention Sales Executive (Apprenticeship as Event Manager) at The Westin Grand & Sheraton Munich Arabellapark
March 1, 2012 - September 3, 2025Completed apprenticeship in event management, supporting convention sales and event coordination within cluster hotels.
Education
Associate's Degree at Vocational Business School Starnberg, GER
August 1, 2009 - January 31, 2012Higher School Certificate (A-Level) at International German School Porto, PRT
September 1, 1997 - May 31, 2009Associate’s Degree at Vocational Business School Starnberg, GER
August 1, 2009 - January 31, 2012Higher School Certificate (A-Level) at International German School Porto, PRT
September 1, 1997 - May 31, 2009Executive Leadership Program at Harvard Business School
January 1, 2019 - June 1, 2019Associate's Degree University Event Management & Marketing at Vocational Business School Starnberg
August 1, 2009 - January 1, 2012Higher School Certificate (A-Level) at International German School Porto
September 1, 1997 - May 1, 2009Qualifications
Train-The-Trainer
January 11, 2030 - July 9, 2025Google Ad-Words
January 11, 2030 - July 9, 2025Conflict Management
January 11, 2030 - July 9, 2025Brand Experience
January 11, 2030 - July 9, 2025Customer Service-Excellence
January 11, 2030 - July 9, 2025Complaint Handling
January 11, 2030 - July 9, 2025Compliance
January 11, 2030 - July 9, 2025Executive Leadership Program
January 1, 2019 - June 30, 2019Train-The-Trainer
January 11, 2030 - July 9, 2025Google Ad-Words
January 11, 2030 - July 9, 2025Conflict Management
January 11, 2030 - July 9, 2025Brand Experience
January 11, 2030 - July 9, 2025Customer Service-Excellence
January 11, 2030 - July 9, 2025Complaint Handling
January 11, 2030 - July 9, 2025Compliance
January 11, 2030 - July 9, 2025Executive Leadership Program
January 1, 2019 - June 30, 2019Train-The-Trainer
January 11, 2030 - September 3, 2025Google Ad-Words
January 11, 2030 - September 3, 2025Conflict Management
January 11, 2030 - September 3, 2025Brand Experience
January 11, 2030 - September 3, 2025Customer Service- Excellence
January 11, 2030 - September 3, 2025Complaint Handling
January 11, 2030 - September 3, 2025Compliance
January 11, 2030 - September 3, 2025Industry Experience
Travel & Hospitality, Retail, Consumer Goods, Professional Services, Media & Entertainment
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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